Hydroquinone
PassHydroquinone scores 67 out of 100, a Pass. Shoppers spend an estimated $330K a year here, search demand grew +123.1% this quarter, and an estimated 1.1% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 4867
- Market size
- $330K/yr313K searches / yr
- 90-day growth
- +123.1%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 22 sellers
Flapen Score
Hydroquinone against its category
The dotted line is the Beauty & Personal Care average. Past it, Hydroquinone is stronger. Inside it, weaker.
Market
The Hydroquinone market on Amazon at a glance
Shoppers on Amazon United States searched for Hydroquinone 313K times last year and spent an estimated $330K. The top 5 brands take 83% of clicks. Demand peaks in Apr. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +123.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $330K a year.
- Searches, last 12 months
- 313K
- Growth, 90 days vs prior 90
- +123.1%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $330Ka year
- Peak month
- April2.8× the quietest month
- Top search term
- seora korean brightening cream133K searches a year
02 · Price
A sale here is worth $27.14.
Listings sell for $27.14 on average, from $9.68 to $50.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $27.14 that is $14K to $20K a year per listing.
- Average price
- $27.14inside the $15 to $100 sweet spot
- Price range
- $9.68–$50.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $14K–$20K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #1,498 within Face Moisturizers. It carries 448 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 81%
- Out of stock, average day
- 19.7%
- Average rank
- #1,498in Face Moisturizers
- Average rating
- 4.14 starsAmazon United States average 4.42 stars
- Average reviews
- 448per listing
- Listings tracked
- 16
04 · Newcomers
11 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Hydroquinone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
13%
- Brand 138%
- Brand 218%
- Brand 314%
- Brand 48%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 13%)
Demand
Hydroquinone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 2.8×
Search terms
Top Hydroquinone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- seora korean brightening cream133K/yr
- seora60K/yr
- seora skincare42K/yr
- seora arbutin cream for dark spots27K/yr
- seora korean skin care9K/yr
- seora skincare korean9K/yr
- seora korean4K/yr
- seora cream4K/yr
- seroa skin care3K/yr
- seora beauty2K/yr
Reviews and returns
What reviews say buyers love and hate about Hydroquinone
We read the reviews and the return reasons for every product selling here.
“Non effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hydroquinone questions
Answered from the same tracked data.