Cotton

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $799K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+21.6%

Conversion, latest week

3.5%

Market size, estimated

$799Ka year

Peak month

August3.0× the quietest month

Top search term

cotton513K searches a year

Listings sell for $21.70 on average, from $2.63 to $87.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $21.70 that is $22K to $27K a year per listing.

Average price

$21.70inside the $15 to $100 sweet spot

Price range

$2.63–$87.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$22K–$27K

Returns

0.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,592 within Cotton Balls & Swabs. It carries 8,121 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

97%

Out of stock, average day

0.0%

Average rank

#3,592in Cotton Balls & Swabs

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

8,121per listing

Listings tracked

96

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

44 months