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Lash Glue

Maybe

Shoppers spend an estimated $10.1M a year here. But the average product has 18,355 reviews to catch up to, so Lash Glue is a Maybe.

Filters No Dominant Brand
Flapen Score
63
63 / 100Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$10.1M/yr11.2M searches / yr
90-day growth
+2.4%search demand this quarter
Competition
57%top-5 click share · 18 brands · 96 sellers

Flapen Score

Lash Glue against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Glue is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Lash Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Glue 11.2M times last year and spent an estimated $10.1M. The top 5 brands take 64% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 11.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.1M a year.

Searches, last 12 months
11.2M
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
10.5%
Market size, estimated
$10.1Ma year
Peak month
June1.4× the quietest month
Top search term
lash glue2.7M searches a year

02 · Price

A sale here is worth $8.62.

Listings sell for $8.62 on average, from $4.05 to $18.10. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $8.62 that is $345K to $431K a year per listing.

Average price
$8.62under the $15 to $100 sweet spot
Price range
$4.05–$18.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
40,000–50,000
Revenue per listing a year
$345K–$431K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Makeup Brushes & Tools. It carries 18,355 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Makeup Brushes & Tools
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
18,355per listing
Listings tracked
26

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lash Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

96

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

31%

  • Brand 120%
  • Brand 218%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Lash Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lash Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash glue2.7M/yr
  • eyelash glue1.7M/yr
  • lash cluster glue1.5M/yr
  • lash bond and seal779K/yr
  • bond and seal lash glue504K/yr
  • lash glue for eyelash clusters425K/yr
  • cluster lash glue412K/yr
  • duo lash glue412K/yr
  • pegamento de pestaas389K/yr
  • eyelash cluster glue308K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Glue

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Adhesion/Stickiness”
24%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Didnt stick”
A buyer, on “Adhesion/Stickiness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Lash Glue questions

Answered from the same tracked data.