Hair Clay

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+12.9%

Conversion, latest week

8.4%

Market size, estimated

$5.1Ma year

Peak month

May2.2× the quietest month

Top search term

hair clay809K searches a year

Listings sell for $20.38 on average, from $8.05 to $28.15. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At $20.38 that is $306K to $408K a year per listing.

Average price

$20.38inside the $15 to $100 sweet spot

Price range

$8.05–$28.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

15,000–20,000

Revenue per listing a year

$306K–$408K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Clays. It carries 2,053 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#19in Clays

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,053per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months