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Lash Clusters

Maybe

Shoppers spend an estimated $26.5M a year here. But demand is soft, at -1.5% this quarter, so Lash Clusters is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$26.5M/yr54.9M searches / yr
90-day growth
-1.5%search demand this quarter
Competition
43%top-5 click share · 36 brands · 65 sellers

Flapen Score

Lash Clusters against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Clusters is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Clusters market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Clusters 54.9M times last year and spent an estimated $26.5M. The top 5 brands take 55% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 54.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26.5M a year.

Searches, last 12 months
54.9M
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
4.5%
Market size, estimated
$26.5Ma year
Peak month
December1.3× the quietest month
Top search term
lash clusters19.6M searches a year

02 · Price

A sale here is worth $10.84.

Listings sell for $10.84 on average, from $7.29 to $22.40. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $10.84 that is $434K to $542K a year per listing.

Average price
$10.84under the $15 to $100 sweet spot
Price range
$7.29–$22.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
40,000–50,000
Revenue per listing a year
$434K–$542K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Makeup Brushes & Tools. It carries 3,957 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Makeup Brushes & Tools
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
3,957per listing
Listings tracked
45

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lash Clusters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

36 rising

Sellers

65

Top-5 brand share

55%

Top 20: 85%

Top-5 click share

43%

Top 20: 77%

Open market

40%

  • Brand 122%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Lash Clusters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.3M750KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Lash Clusters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash clusters19.6M/yr
  • lashes8.1M/yr
  • lash clusters kit5.9M/yr
  • lashes clusters3.2M/yr
  • eyelashes3.9M/yr
  • eyelash clusters3.2M/yr
  • cluster eyelash extensions1.6M/yr
  • pestaas postizas naturales1.2M/yr
  • natural lash clusters979K/yr
  • wispy lash clusters972K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Clusters

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Eyelash Quality”
20%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Adhesive is terrible”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lash Clusters questions

Answered from the same tracked data.