mens body spray
Launch itA $7.0M/yr market growing +11.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$7.0M$7.0M/yr · 5.0M searches
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$18.92avg listing price — sweet spot $15–$100
Price range
Great$5.08–$78.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,424.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mens body spray is a $7.0M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Launch it — 70/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 300K–400K
- avg 4,000–5,000/product
- Revenue / yr
- $5.7M–$7.6M
- units × avg price
- Launch success
- 92%
- 23 of 25 new (360d)
- Conversion rate
- 7.4%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 90%
- Out of stock
- 0.1%
- Avg brand age
- 55 months
- Avg seller age
- 139 days
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
185
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
27%
Top 20: 59%
Open market
15%
- DOVE MEN + CARE25%
- AXE23%
- Degree14%
- Old Spice10%
- Kenneth Cole8%
- GUESS4%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 69 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Men+Care Antiperspirant Deodorant Dry Spray Clean Comfort For Men 72-hour Sweat and Odor Protection with Triple Defense Technology 3.8 Ounce (Pack of 3)
DOVE MEN + CARE$16.934.6★4,061 rev
Degree Men Antiperspirant Spray Black + White 3 Count Protects from Deodorant Stains Instantly Dry Spray Deodorant 3.8 oz
Degree$14.844.6★8,799 rev
AXE Apollo Body Spray Deodorant for Long-Lasting Odor Protection Sage & Cedarwood Deodorant for Men Formulated Without Aluminum 4oz 4 Count
AXE$16.704.7★4,026 rev
Kenneth Cole Black All Over Body Spray for Men Aromatic Woody Fragrance Notes of Watermint Mandarin Cedar and Musk Long-Lasting Cologne 6.0 Fl. Oz
Kenneth Cole$10.134.6★12,059 rev
DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz
DOVE MEN + CARE$10.574.5★222 rev
Newest
by launch date
Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz
Old Spice$12.97130 rev
Dr. Squatch Spray Natural Mens Deodorant Quick Dry Deodorant Men Aluminum Free Dermatologist-Tested Created for all Skin Types Fresh Falls + Rainforest Rapids 4oz (2-Pack)
Dr. Squatch$24.8380 rev
AXE Fine Fragrance Collection Body Spray Midnight Amber 72 Hour Freshness Aluminum Free 2.9 oz
AXE$5.15178 rev
AXE Fine Fragrance Collection Body Spray Blue Lavender 72 Hour Freshness Aluminum Free 2.9 oz
AXE$5.16245 rev
AXE Fine Fragrance Collection Body Spray Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz
AXE$5.19119 rev
Trending
90-day click momentum
Kenneth Cole Reaction Mens Elliot White/Grey Multi 10.5 Wide
Kenneth Cole REACTION$39.554.6★
Dove Men + Care Dry Spray Antiperspirant Cool Fresh 3.80 oz (Pack of 9)
Dove$36.314.1★
Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz
Old Spice$12.974.6★
AXE Body Spray 4 Pack Core Up to 48 hours freshness Aluminum Free 2.9 oz
AXE$27.484.7★
Kenneth Cole Mens Anthony Black 9 Medium
Kenneth Cole REACTION$78.014.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fresh scent”
“Great Deal”
“Excellent product”
“holds very well”
“Just what I wanted”
“Its easy to wear daily”
“Size is convenient for everyday use”
“its sooo hydrating”
“No allergies”
“It works well”
What buyers complain about
“Awful scent”
“small container”
“Expensive”
“Broken”
“Hard to operate”
“Causes a rash”
“This is deceiving”
“it barely works”
“Terrible quality”
“Dry pits”
Top return reasons
Common questions
- Is mens body spray profitable to sell on Amazon United States?
- The niche generates $7.0M/yr across 69 tracked products. 23 of 25 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Launch it (70/100).
- How competitive is the mens body spray niche?
- 15 brands and 185 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in mens body spray?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for mens body spray peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the mens body spray niche?
- Listings span $5.08–$78.01; the average listing price is $18.92 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.
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