body butter for men
Launch itA $2.3M/yr market growing +66.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.3M searches
Price range
Incredible$35.99–$85.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.83avg listing price — sweet spot $15–$100
Growth
Great+66.7%90-day search growth — must beat 0% to launch
Review moat
Good822.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, body butter for men is a $2.3M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 60/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
body butter for men market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $2.5M–$3.0M
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 0%
- Sponsored
- 100%
- Out of stock
- 22.4%
- Avg brand age
- 48 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Crowned Skin100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +66.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×
Top body butter for men search terms
- crowned skin body butter for men540K/yr
- crowned skin184K/yr
- body butter for men147K/yr
- crowned skin for men25K/yr
- pheromone body butter men41K/yr
- mens body butter49K/yr
- crown skin31K/yr
- crowned skin body butter37K/yr
- body butter cologne for men13K/yr
- crown skin body butter for men32K/yr
Top body butter for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crowned Skin King Cologned Body Butter for Men | Warm & Sensual | As Seen On Shark Tank | Scented with Sandalwood & Leather | Infused with Organic Shea & Mango Butters | All-Day Fragrance | 4.4oz
Crowned Skin$36.534.4★1,610 rev
Crowned Skin Reign Body Butter Cologne for Men | Fresh & Nautical | Scented with Pink Pepper & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz
Crowned Skin$36.554.4★1,610 rev
Crowned Skin Prince Body Butter Cologne for Men | Oceanic & Woody | As Seen On Shark Tank | Scented with White Musk & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz
Crowned Skin$36.284.4★1,610 rev
Crowned Skin King Body Butter Cologne and Body Oil Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Warm Sandalwood & Leather Scent | Natural Shea & Mango Butter | All-Day Fragrance
Crowned Skin$51.244.5★285 rev
Crowned Skin Reign and King Body Butter Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Sandalwood Leather Fresh & Nautical Scents | Natural Shea & Mango Butters | All-Day Fragrance
Crowned Skin$64.144.6★219 rev
Newest
by launch date
Crowned Skin Reign King and Monarch Body Butter Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Warm Nautical & Spicy Scents | Natural Shea & Mango Butters | All-Day Fragrance
Crowned Skin$85.01139 rev
Crowned Skin Reign Body Butter Cologne and Body Oil Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Pink Pepper & Bergamot Scent | Natural Shea & Mango Butters | All-Day Fragrance
Crowned Skin$51.02159 rev
Crowned Skin King Cologned Body Butter for Men | Warm & Sensual | As Seen On Shark Tank | Scented with Sandalwood & Leather | Infused with Organic Shea & Mango Butters | All-Day Fragrance | 4.4oz
Crowned Skin$36.531,610 rev
Crowned Skin Reign Body Butter Cologne for Men | Fresh & Nautical | Scented with Pink Pepper & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz
Crowned Skin$36.551,610 rev
Crowned Skin Prince Body Butter Cologne for Men | Oceanic & Woody | As Seen On Shark Tank | Scented with White Musk & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz
Crowned Skin$36.281,610 rev
Trending
90-day click momentumCrowned Skin Reign King and Monarch Body Butter Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Warm Nautical & Spicy Scents | Natural Shea & Mango Butters | All-Day Fragrance
Crowned Skin$85.014.4★
Crowned Skin King Cologned Body Butter for Men | Warm & Sensual | As Seen On Shark Tank | Scented with Sandalwood & Leather | Infused with Organic Shea & Mango Butters | All-Day Fragrance | 4.4oz
Crowned Skin$36.534.4★
Crowned Skin Prince Body Butter Cologne for Men | Oceanic & Woody | As Seen On Shark Tank | Scented with White Musk & Bergamot | Infused with Natural Shea & Mango Butters | All-Day Fragrance | 4.4oz
Crowned Skin$36.284.4★
Crowned Skin King Body Butter Cologne and Body Oil Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Warm Sandalwood & Leather Scent | Natural Shea & Mango Butter | All-Day Fragrance
Crowned Skin$51.244.5★
Crowned Skin Reign and King Body Butter Cologne Bundle | As Seen On Shark Tank | Skin Care Set with Sandalwood Leather Fresh & Nautical Scents | Natural Shea & Mango Butters | All-Day Fragrance
Crowned Skin$64.144.6★
What buyers say about body butter for men
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Great product and easy to use”
“Excellent moisturizer”
“was what I was looking for”
“Skin Feels smooth”
“Great price”
“I have sensitive skin and it keeps my skin smooth and feeling good”
“it lasts all day”
“Perfect Father's Day Gift”
“The consistency is amazing”
What buyers complain about
“Scent doesn't last long”
“Not worth the price”
“short lived”
“Not as advertised”
“Cheap Product”
“The product goes on very greasy”
“Too Small”
“it irritated my skin”
“Is a little gritty”
“doesn't stay strong for long”
Top return reasons
Common questions
- Is body butter for men profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 9 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +66.7%. Flapen's verdict: Launch it (60/100).
- How competitive is the body butter for men niche?
- 1 brands and 2 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in body butter for men?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- When does demand for body butter for men peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.9× the quietest.
- What does it cost to enter the body butter for men niche?
- Listings span $35.99–$85.01; the average listing price is $49.83 (sweet spot $15–$100). The average incumbent carries 822 reviews — the moat a new listing must climb.