Is lip plumper profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 64 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (69/100).

How competitive is the lip plumper niche?

36 brands and 130 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in lip plumper?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Adhesion/Stickiness. The return rate is 1.2%.

When does demand for lip plumper peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lip plumper niche?

Listings span $4.47–$58.09; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 7,223 reviews — the moat a new listing must climb.

lip plumper

Worth a look

Shows a $2.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.2M

$2.2M/yr · 4.9M searches

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$4.47–$58.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.99

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,223.42

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, lip plumper is a $2.2M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 69/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip plumper market data

Units sold / yr: 125K–150K; avg 1,500–2,000/product
Revenue / yr: $2.0M–$2.4M; units × avg price
Conversion rate: 2.9%
Avg BSR: #91
Page quality: 0%
Prime: 97%
Sponsored: 91%
Out of stock: 1.3%
Avg brand age: 45 months
Avg seller age: 130 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

130

Top-5 brand share

45%

Top 20: 87%

Top-5 click share

30%

Top 20: 65%

Open market

49%

Too Faced15%
tarte11%
e.l.f.6%
Nature Republic6%
VT COSMETICS6%
L'Oreal Paris6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lip plumper search terms

lip plumper2.1M/yr -0.4%2.7% conv.
too faced530K/yr -36.9%0.2% conv.
lip plumper extreme352K/yr +1.8%3.2% conv.
plumping lip gloss269K/yr +1.0%2.4% conv.
lip plumper gloss379K/yr -32.9%3.5% conv.
lip filler149K/yr -18.5%0.7% conv.
korean lip plumper74K/yr +106.7%2.7% conv.
too faced lip injection107K/yr +0.2%4.4% conv.
tarte maracuja juicy lip122K/yr -19.8%2.3% conv.
tarte lip91K/yr +18.2%1.6% conv.

All search terms

Top lip plumper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Too Faced Lip Injection Maximum Plump Extra Strength Lip Plumper Gloss | Hydrating + Plumping Travel Size 0.1 Fl Oz Original

Too Faced$16.064.0★978 rev

tarte maracuja juicy lip plump Hydrating & Volumizing Lip Plumper Gloss Balm with Nourishing Hyaluronic Acid Plumps & Moisturizes Vegan & Cruelty-Free full size mixed berries

tarte$22.054.4★2,725 rev

Nature Republic HONEY MELTING LIP PLUMPING (11 PINK) SOFT LIP STICK Tint & Plump Hydrating Gloss Moisturizing balms Volumizing formula & Sheer tint Glowy Finish korean make up

Nature Republic$9.414.3★7,468 rev

Too Faced Lip Injection Extreme Lip Plumper Gloss | Hydrating Glossy & Helps Volume Appear Fuller Over Time Travel Size 0.10 Fl Oz Original

Too Faced$15.174.0★3,382 rev

Lip Oil Injector Plumping Lip Oil

wet n wild$5.934.5★2,131 rev

Newest

by launch date

Laka Spicy Lip Plumper - Maximum Extra Strength (For Experienced Users) | Clear Glass-like High-Shine Lip Gloss | Lip Volumizer Serum Non-Sticky | K-Beauty 0.14oz

Laka$16.69245 rev

3mo ago

Lip Oil Injector Plumping Lip Oil

wet n wild$5.932,131 rev

6mo ago

e.l.f. Glow Reviver Plumping Lip Oil Tinted Lip Plumper For A High-Shine Plump Finish Infused With Jojoba Oil Vegan & Cruelty-Free Piggy Bank

e.l.f.$8.721,060 rev

7mo ago

SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)

SKINTIFIC$11.011,516 rev

1y ago

LOreal Paris Plump Ambition pH Hyaluron Lip Oil Color Shifting Lip Tint with 24HR Hydration Volumizing Shine and Lasting Color 010 pH Cristal Ice

L'Oreal Paris$10.703,573 rev

1y ago

What buyers say about lip plumper

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“Good moisturizer”

Color12%

“Color is beautiful”

Soft Feel12%

“Glides on smooth”

Quality-Overall8%

“Good Results”

Brightness/Shine/Glow6%

“Pretty gloss”

Smell6%

“Great smell”

Value For Money5%

“Great value”

Ease Of Application4%

“Like the applicator”

Advertised Vs Actual Product3%

“Does what it says”

Efficiency3%

“Overall, its effective”

What buyers complain about

Functionality-Overall18%

“Didnt Work on Me”

Value For Money12%

“expensive”

Adhesion/Stickiness5%

“Too sticky”

Smell5%

“Bad smell”

Advertised Vs Actual Product4%

“False advertising”

Moist/Dry4%

“Dried Up”

Durability4%

“not lasting”

Sensitivity-Overall3%

“Not for Sensitive Skin”

Color3%

“didnt look pink either”

Allergies3%

“Irritation”

Top return reasons

Color24%

Functionality-Overall18%

Advertised Vs Actual Product16%

Adhesion/Stickiness6%

Product Condition6%

Moist/Dry4%

Defective Material/Parts3%

Smell3%

Value For Money3%

Texture/Consistency-Overall2%

Common questions

Is lip plumper profitable to sell on Amazon United States?: The niche generates $2.2M/yr across 64 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (69/100).
How competitive is the lip plumper niche?: 36 brands and 130 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in lip plumper?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Adhesion/Stickiness. The return rate is 1.2%.
When does demand for lip plumper peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lip plumper niche?: Listings span $4.47–$58.09; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 7,223 reviews — the moat a new listing must climb.