Lip Plumper

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

4.9M

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

2.9%

Market size, estimated

$2.2Ma year

Peak month

November1.3× the quietest month

Top search term

lip plumper2.1M searches a year

Listings sell for $15.99 on average, from $4.47 to $58.09. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $15.99 that is $24K to $32K a year per listing.

Average price

$15.99inside the $15 to $100 sweet spot

Price range

$4.47–$58.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

$24K–$32K

Returns

1.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #91 within Lips. It carries 7,223 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

97%

Out of stock, average day

1.3%

Average rank

#91in Lips

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

7,223per listing

Listings tracked

64

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months