unscented dry shampoo
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.9M$3.9M/yr · 2.2M searches
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.11avg listing price — sweet spot $15–$100
Price range
Good$6.72–$36.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,936.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, unscented dry shampoo is a $3.9M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
unscented dry shampoo market data
- Units sold / yr
- 200K–250K
- avg 4,000–5,000/product
- Revenue / yr
- $3.4M–$4.3M
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 74%
- Out of stock
- 0.7%
- Avg brand age
- 64 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
3 falling
Sellers
127
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
33%
Top 20: 76%
Open market
0%
- Batiste76%
- Not Your Mother's23%
- MONDAY HAIRCARE1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.8×
Top unscented dry shampoo search terms
- batiste dry shampoo879K/yr
- not your mothers dry shampoo427K/yr
- dry shampoo batiste274K/yr
- dry shampoo not your mothers139K/yr
- batiste103K/yr
- batiste dry shampoo for women62K/yr
- clean freak dry shampoo59K/yr
- unscented dry shampoo44K/yr
- fragrance free dry shampoo24K/yr
- dry shampoo for women batiste22K/yr
Top unscented dry shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Batiste Original Dry Shampoo 6.76 OZ / 200ml Powder Oily Hair Oil Control Citrusy Scent
Batiste$8.014.5★15,625 rev
Batiste Original Dry Shampoo Absorbs Oil & Grease Classic Clean Scent 3.81 oz
Batiste$27.514.7★1,476 rev
Not Your Mothers Value Pack Clean Freak Unscented Jumbo Dry Shampoo (2-Pack) - 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes - No Scent - For All Hair Types
Not Your Mother's$26.934.7★1,537 rev
Batiste Dry Shampoo Bare Fragrance Refresh Hair and Absorb Oil Between Washes Waterless Shampoo for Added Hair Texture and Body 5.71 oz
Batiste$10.614.5★1,386 rev
Batiste Dry Shampoo Waterless shampoo Original 3.81oz Pack of 3
Batiste$20.694.7★691 rev
Newest
by launch date
Not Your Mothers Clean Freak Dark Hair Dry Shampoo (2-Pack) - 12 oz Each - Palo Santo Fragrance - Waterless Shampoo - 70% More to Instantly Refresh Dark Hair Between Washes
Not Your Mother's$25.74171 rev
Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz
Batiste$8.95259 rev
Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)
Batiste$12.89118 rev
Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Simply Bare Scented Instant Hair Refresh TSA Compliant (1.06 oz)
Batiste$15.6966 rev
Batiste Light Dry Shampoo Mellow Melon Invisible Finish Refresh Hair & Absorb Oil Between Washes 3.81 Oz.
Batiste$7.791,386 rev
Trending
90-day click momentumNot Your Mothers Clean Freak Dark Hair Dry Shampoo (2-Pack) - 12 oz Each - Palo Santo Fragrance - Waterless Shampoo - 70% More to Instantly Refresh Dark Hair Between Washes
Not Your Mother's$25.744.4★
Batiste Dry Shampoo Award Winning No. 1 Brand Instantly Refresh Hair & Absorb Oil Between Washes Vanilla Souffle 3.81 oz
Batiste$8.954.6★
Batiste Dry Shampoo Original Fragrance Refresh Hair and Absorb Oil Between Washes Waterless Shampoo for Added Hair Texture and Body 3.81 OZ Dry Shampoo Bottle 3 Pack
Batiste$17.814.7★
Batiste Original Dry Shampoo 6.76 OZ / 200ml Powder Oily Hair Oil Control Citrusy Scent
Batiste$8.014.5★
Batiste Powder Dry Shampoo Oil-Absorbing Non-Aerosol Blends Seamlessly Original Scent Instant Hair Refresh TSA Compliant (1.06 oz)
Batiste$12.893.6★
What buyers say about unscented dry shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Powerful smell”
“Best spray dry shampoo ever”
“Not expensive”
“saw the good reviews”
“It works really well”
“It doesnt leave a white residue”
“It's straightforward to use”
“Exactly as advertised”
“Makes it look instantly less oily”
“Fresh and clean”
What buyers complain about
“Awful smell”
“White residue”
“Doesn't work”
“it can be too white”
“If your hair color is not grey or platinum blonde this product will look terrible”
“Much larger than expected”
“Not a very good dry shampoo”
“makes your hair greasy”
“still doesn't refresh my hair as i expect”
“hard to get out”
Top return reasons
Common questions
- Is unscented dry shampoo profitable to sell on Amazon United States?
- The niche generates $3.9M/yr across 43 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the unscented dry shampoo niche?
- 3 brands and 127 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in unscented dry shampoo?
- Top complaints mined from reviews: Smell, Residue, Functionality-Overall. The return rate is 0.0%.
- When does demand for unscented dry shampoo peak?
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the unscented dry shampoo niche?
- Listings span $6.72–$36.29; the average listing price is $17.11 (sweet spot $15–$100). The average incumbent carries 1,937 reviews — the moat a new listing must climb.