Unscented Dry Shampoo

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

10.5%

Market size, estimated

$3.9Ma year

Peak month

May1.8× the quietest month

Top search term

batiste dry shampoo879K searches a year

Listings sell for $17.11 on average, from $6.72 to $36.29. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At $17.11 that is $68K to $86K a year per listing.

Average price

$17.11inside the $15 to $100 sweet spot

Price range

$6.72–$36.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

$68K–$86K

Returns

0.0%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #64 within Dry Shampoos. It carries 1,937 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

98%

Out of stock, average day

0.7%

Average rank

#64in Dry Shampoos

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,937per listing

Listings tracked

43

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

64 months