naomi
Worth a lookShows a thin review moat (47 avg reviews), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Review moat
Incredible47.33avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$78.12–$79.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$78.88avg listing price — sweet spot $15–$100
Market size
Good$731K$731K/yr · 98K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, naomi is a $731K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
naomi market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $473K–$631K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #404
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 126 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- OMI WellBeauty54%
- OMI WELLBEAUTY46%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -2.7% search growth over the last 90 days.Peak months: Feb, May, Jun · busiest ÷ quietest = 28.3×
Top naomi search terms
- omi hair growth peptides55K/yr
- omi35K/yr
- omni hair growth peptides4K/yr
- omi hair growth peptides gummies4K/yr
Top naomi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Womens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Shown to Reduce Hair Loss
OMI WellBeauty$79.084.2★73 rev
OMI - Peptides for Hair Growth Gummies for Women with Patented Follicle Fortifying Biotechnology Now in Delicious Wild Berry Flavor (60 Gummies)
OMI WELLBEAUTY$79.433.9★67 rev
Mens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Proven to Visibly Grow More Hair and Reduce Hair Loss 1 Month Supply
OMI WellBeauty$78.125.0★2 rev
Newest
by launch dateOMI - Peptides for Hair Growth Gummies for Women with Patented Follicle Fortifying Biotechnology Now in Delicious Wild Berry Flavor (60 Gummies)
OMI WELLBEAUTY$79.4367 rev
Mens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Proven to Visibly Grow More Hair and Reduce Hair Loss 1 Month Supply
OMI WellBeauty$78.122 rev
Womens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Shown to Reduce Hair Loss
OMI WellBeauty$79.0873 rev
Trending
90-day click momentumWomens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Shown to Reduce Hair Loss
OMI WellBeauty$79.084.2★
OMI - Peptides for Hair Growth Gummies for Women with Patented Follicle Fortifying Biotechnology Now in Delicious Wild Berry Flavor (60 Gummies)
OMI WELLBEAUTY$79.433.9★
Mens Hair Growth Peptides Doctor Recommended Follicle Fortifying Biotechnology Clinically Proven to Visibly Grow More Hair and Reduce Hair Loss 1 Month Supply
OMI WellBeauty$78.125.0★
What buyers say about naomi
What buyers praise and complain about, mined from review topics.What buyers love
“I'm excited to see how/if it helps with hair growth”
“ease of use”
“Great for thin hair”
“Great product”
“They did meet my expectations and more”
“I think my hair looks better”
“Its definitely worth it”
“what I can say is that when I opened the jar it smelled so good”
“a gentle texture”
“It works with your body's own biology to protect”
What buyers complain about
“That would be a very expensive jar of gummies”
“Those supplements gave me horrible acne and painful cramps”
“the capsules are small”
“makes me extremely nauseous for some reason”
“Awful taste and texture”
Top return reasons
Common questions
- Is naomi profitable to sell on Amazon United States?
- The niche generates $731K/yr across 3 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the naomi niche?
- 2 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in naomi?
- Top complaints mined from reviews: Value For Money, Side Effects, Size-Overall. The return rate is 1.1%.
- When does demand for naomi peak?
- Demand peaks in Feb–May–Jun; the busiest month runs 28.3× the quietest.
- What does it cost to enter the naomi niche?
- Listings span $78.12–$79.43; the average listing price is $78.88 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.