Naomi
MaybeThe average product has only 47 reviews. But the top 5 products take 100% of clicks, so Naomi is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $731K/yr98K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 2 sellers
Flapen Score
Naomi against its category
The dotted line is the Beauty & Personal Care average. Past it, Naomi is stronger. Inside it, weaker.
Market
The Naomi market on Amazon at a glance
Shoppers on Amazon United States searched for Naomi 98K times last year and spent an estimated $731K. All 2 brands take every click. Demand peaks in Feb–May–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $731K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $731Ka year
- Peak month
- February28.3× the quietest month
- Top search term
- omi hair growth peptides55K searches a year
02 · Price
A sale here is worth $78.88.
Listings sell for $78.88 on average, from $78.12 to $79.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $78.88 that is $79K to $99K a year per listing.
- Average price
- $78.88inside the $15 to $100 sweet spot
- Price range
- $78.12–$79.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $79K–$99K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #404 within Hair Loss Products. It carries 47 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #404in Hair Loss Products
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 47per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Naomi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 154%
- Brand 246%
Demand
Naomi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May, Jun · busiest ÷ quietest = 28.3×
Search terms
Top Naomi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- omi hair growth peptides55K/yr
- omi35K/yr
- omni hair growth peptides4K/yr
- omi hair growth peptides gummies4K/yr
Reviews and returns
What reviews say buyers love and hate about Naomi
We read the reviews and the return reasons for every product selling here.
“That would be a very expensive jar of gummies”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Naomi questions
Answered from the same tracked data.









