Is mens body wash set profitable to sell on Amazon United States?

The niche generates $11.3M/yr across 45 tracked products. 22 of 22 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Launch it (61/100).

How competitive is the mens body wash set niche?

3 brands and 133 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mens body wash set?

Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.2%.

When does demand for mens body wash set peak?

Demand peaks in May–Jun–Dec; the busiest month runs 8.4× the quietest.

What does it cost to enter the mens body wash set niche?

Listings span $5.43–$26.79; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 4,591 reviews — the moat a new listing must climb.

mens body wash set

Launch it

A $11.3M/yr market growing +9.5% this quarter with returns at 0.2% — clears our launch bar.

Market size

Incredible$11.3M

$11.3M/yr · 5.4M searches

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible17.5%

search→purchase rate — share of searches ending in a sale

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$5.43–$26.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.02

avg listing price — sweet spot $15–$100

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Review moat

Bad4,591.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, mens body wash set is a $11.3M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Dec. Verdict: Launch it — 61/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mens body wash set market data

Units sold / yr: 600K–800K; avg 8,000–10,000/product
Revenue / yr: $7.2M–$9.6M; units × avg price
Conversion rate: 17.5%
Avg BSR: #74
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 2.1%
Avg brand age: 64 months
Avg seller age: 119 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

3 falling

Sellers

133

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 78%

Open market

Native59%
DOVE MEN + CARE26%
Method15%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 8.4×

Open Trend

Top mens body wash set search terms

native body wash2.5M/yr +16.6%13.8% conv.
dove men body wash608K/yr +1.7%14.1% conv.
method men body wash588K/yr -13.8%16.3% conv.
dove mens body wash234K/yr +8.9%17.2% conv.
dove men186K/yr +36.1%2.6% conv.
dove body wash men203K/yr +1.4%14.3% conv.
mens dove body wash129K/yr +4.8%15.0% conv.
body wash native105K/yr +14.8%17.5% conv.
method men130K/yr -12.3%7.1% conv.
native body wash men83K/yr +39.2%17.0% conv.

All search terms

Top mens body wash set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle

Native$16.354.7★1,590 rev

Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz

Native$11.434.7★867 rev

Native Body Wash for Women & Men Coconut & Vanilla 36 oz Pump Bottle Sulfate-Free & Gentle

Native$15.754.7★1,590 rev

DOVE MEN + CARE Body and Face Wash Hydrating Clean Comfort Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz

DOVE MEN + CARE$10.024.7★2,739 rev

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Women & Men Vegan & Cruelty-Free Free of Sulfates & Parabens Vanilla & Cashmere 18 fl oz

Native$10.964.6★6,074 rev

Newest

by launch date

Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz

Native$11.43867 rev

5mo ago

Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive & Dry Skin for Women & Men Sulfate-free Paraben-free Pineapple & Coconut Milk 22 fl oz

Native$11.64867 rev

5mo ago

DOVE MEN Bourbon Vanilla + Hazelnut Moisturizing Body Wash | #1 Dermatologist Body Wash for Men Sulfate Free Paraben Free & Dye Free | 26oz

DOVE MEN + CARE$9.67492 rev

6mo ago

Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle

Native$16.351,590 rev

7mo ago

Native Body Wash for Women & Men Coconut & Vanilla 36 oz Pump Bottle Sulfate-Free & Gentle

Native$15.751,590 rev

7mo ago

What buyers say about mens body wash set

What buyers praise and complain about, mined from review topics.

What buyers love

Smell47%

“Clean smell”

Quality-Overall7%

“The quality has been consistent”

Lather5%

“-Rich lather”

Value For Money5%

“Money well spent”

Moist/Dry5%

“doesnt dry out”

Soft Feel4%

“Goes on smooth”

Cleansing4%

“Cleans great”

Suitability Dry Skin3%

“doesn't dry out skin”

Ease Of Cleaning2%

“Great clean feeling”

Suitability Combination Skin1%

“Great for sensitive skin”

What buyers complain about

Smell28%

“Bad smell”

Leak-Proof6%

“Leaked all over other items”

Motor Power5%

“Faulty pump”

Lather4%

“Doesnt lather good”

Allergies4%

“irritated my skin”

Value For Money3%

“overpriced”

Moist/Dry2%

“not very moisturizing”

Ease Of Cleaning2%

“just doesn't feel like it is cleaning”

Ease Of Use2%

“impossible to open”

Dilute/Watery2%

“The gel is watery”

Top return reasons

Smell32%

Leak-Proof31%

Motor Power14%

Advertised Vs Actual Product4%

Value For Money3%

Size-Overall3%

Product Condition3%

Defective Material/Parts2%

Moist/Dry1%

Ease Of Cleaning1%

Common questions

Is mens body wash set profitable to sell on Amazon United States?: The niche generates $11.3M/yr across 45 tracked products. 22 of 22 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Launch it (61/100).
How competitive is the mens body wash set niche?: 3 brands and 133 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mens body wash set?: Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.2%.
When does demand for mens body wash set peak?: Demand peaks in May–Jun–Dec; the busiest month runs 8.4× the quietest.
What does it cost to enter the mens body wash set niche?: Listings span $5.43–$26.79; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 4,591 reviews — the moat a new listing must climb.