Oribe Shampoo
MaybeShoppers spend an estimated $6.1M a year here. But the top 5 brands take 100% of clicks, so Oribe Shampoo is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $6.1M/yr2.2M searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 49%top-5 click share · 4 brands · 126 sellers
Flapen Score
Oribe Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Oribe Shampoo is stronger. Inside it, weaker.
Market
The Oribe Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Oribe Shampoo 2.2M times last year and spent an estimated $6.1M. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 9.9% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 9.9%
- Market size, estimated
- $6.1Ma year
- Peak month
- July2.3× the quietest month
- Top search term
- nexxus shampoo and conditioner547K searches a year
02 · Price
A sale here is worth $28.31.
Listings sell for $28.31 on average, from $8.07 to $67.72. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $28.31 that is $170K to $226K a year per listing.
- Average price
- $28.31inside the $15 to $100 sweet spot
- Price range
- $8.07–$67.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $170K–$226K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within 2-in-1 Shampoo & Conditioner. It carries 4,346 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #180in 2-in-1 Shampoo & Conditioner
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 4,346per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Oribe Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
126
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
0%
- Brand 143%
- Brand 228%
- Brand 328%
- Brand 42%
Demand
Oribe Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Oribe Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nexxus shampoo and conditioner547K/yr
- kristin ess shampoo and conditioner268K/yr
- verb shampoo and conditioner246K/yr
- nexus shampoo and conditioner set226K/yr
- kristen ess281K/yr
- kristin ess176K/yr
- verb ghost shampoo97K/yr
- bed head shampoo104K/yr
- verb ghost39K/yr
- verb ghost shampoo and conditioner25K/yr
Reviews and returns
What reviews say buyers love and hate about Oribe Shampoo
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oribe Shampoo questions
Answered from the same tracked data.