oribe shampoo
Launch itA $6.1M/yr market growing +6.6% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$6.1M$6.1M/yr · 2.2M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.31avg listing price — sweet spot $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Great$8.07–$67.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,346.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oribe shampoo is a $6.1M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 62/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
oribe shampoo market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- $5.7M–$7.1M
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
126
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
0%
- Nexxus43%
- VERB28%
- Kristin Ess28%
- TIGI2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.3×
Top oribe shampoo search terms
- nexxus shampoo and conditioner547K/yr
- kristin ess shampoo and conditioner268K/yr
- verb shampoo and conditioner246K/yr
- nexus shampoo and conditioner set226K/yr
- kristen ess281K/yr
- kristin ess176K/yr
- verb ghost shampoo97K/yr
- bed head shampoo104K/yr
- verb ghost39K/yr
- verb ghost shampoo and conditioner25K/yr
Top oribe shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nexxus Therappe Humectress Shampoo Conditioner 2 Count for Ultimate Moisture for Dry Hair Powered by Polysoft Hydrator Technology with Tri-lipids 33.8 fl oz
Nexxus$34.114.6★22,113 rev
VERB Ghost Shampoo & Conditioner Duo Set 12 fl oz Infused with Moringa Oil -Cleanses + Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates
VERB$34.394.3★4,421 rev
Kristin Ess Signature Shampoo and Conditioner Set with Pumps | Daily Sulfate Free Color Safe Hydrating Moisturizes Adds Softness & Shine - Pear Fragrance 33.8 fl oz each 2-pack
Kristin Ess$36.974.5★1,560 rev
Nexxus THERAPPE and HUMECTRESS Advanced Hydration Shampoo and Conditioner for Dry Hair for Advanced Hydration 32 fl oz 2 Pack
Nexxus$27.974.6★22,113 rev
VERB Ghost Shampoo 12 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates
VERB$19.194.5★4,411 rev
Newest
by launch date
VERB Density Peptide Shampoo 12 fl oz - Visibly Thicken + Reduce Signs of Shedding- No Parabens or Harmful Sulfates
VERB$19.3751 rev
Kristin Ess Softening Moisture Repair Shampoo and Conditioner Set for Dry Hair Light Fragrance - Anti-Frizz - Sulfate Free + Color Safe - Deep Conditioner for Color Treated & Dry Damaged Hair
Kristin Ess$22.95193 rev
Nexxus KERAPHIX Shampoo & Conditioner 2 Pack for Damaged Hair Repair Powered by KRT Keratin Resistance Therapy with Liquid Crystal Amino Acids 33.8 Fl Oz
Nexxus$29.96246 rev
Nexxus Therappe Shampoo and Humectress Conditioner Travel-Size Ultimate Moisture for Dry Hair with Elastin Protein and Green Caviar 3 Oz Ea
Nexxus$13.15447 rev
Verb Hydrate Shampoo & Conditioner Duo 12 oz
VERB$36.31518 rev
Trending
90-day click momentumNexxus THERAPPE and HUMECTRESS Advanced Hydration Shampoo and Conditioner for Dry Hair for Advanced Hydration 32 fl oz 2 Pack
Nexxus$27.974.6★
Nexxus KERAPHIX Shampoo & Conditioner 2 Pack for Damaged Hair Repair Powered by KRT Keratin Resistance Therapy with Liquid Crystal Amino Acids 33.8 Fl Oz
Nexxus$29.964.6★
Nexxus Therappe Shampoo and Humectress Conditioner Travel-Size Ultimate Moisture for Dry Hair with Elastin Protein and Green Caviar 3 Oz Ea
Nexxus$13.154.6★
VERB Ghost Shampoo 12 fl oz - Infused with Moringa Oil - Cleanses Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates
VERB$19.194.5★
VERB Ghost Conditioner 12 fl oz- Infused with Moringa Oil -Moisturizes Fine and Weighed Down Hair - Vegan No Parabens or Harmful Sulfates
VERB$19.064.5★
What buyers say about oribe shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is amazing”
“My hair is soft”
“Excellent product”
“Good price”
“Very Moisturizing”
“It cleans well”
“It really has made a difference in my hair health”
“Great hair investment”
“straightens her hair a lot”
“Lathers beautifully”
What buyers complain about
“Unpleasant smell”
“My hair became very dry”
“Awful it made my hair fall out”
“Pump doesnt work”
“VERY overpriced”
“leaked all over in its box”
“itchy or flakey immediately after my hair drys”
“almost a greasy feel to my hair”
“Bottles dont work”
“It dried out our hair terribly”
Top return reasons
Common questions
- Is oribe shampoo profitable to sell on Amazon United States?
- The niche generates $6.1M/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Launch it (62/100).
- How competitive is the oribe shampoo niche?
- 4 brands and 126 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oribe shampoo?
- Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 0.7%.
- When does demand for oribe shampoo peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the oribe shampoo niche?
- Listings span $8.07–$67.72; the average listing price is $28.31 (sweet spot $15–$100). The average incumbent carries 4,346 reviews — the moat a new listing must climb.