Oribe Shampoo

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+6.6%

Conversion, latest week

9.9%

Market size, estimated

$6.1Ma year

Peak month

July2.3× the quietest month

Top search term

nexxus shampoo and conditioner547K searches a year

Listings sell for $28.31 on average, from $8.07 to $67.72. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $28.31 that is $170K to $226K a year per listing.

Average price

$28.31inside the $15 to $100 sweet spot

Price range

$8.07–$67.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$170K–$226K

Returns

0.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within 2-in-1 Shampoo & Conditioner. It carries 4,346 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#180in 2-in-1 Shampoo & Conditioner

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,346per listing

Listings tracked

33

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months