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Clarins Self Tanner

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 100% of clicks, so Clarins Self Tanner is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$177K/yr26K searches / yr
90-day growth
+89.6%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Clarins Self Tanner against its category

The dotted line is the Beauty & Personal Care average. Past it, Clarins Self Tanner is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clarins Self Tanner market on Amazon at a glance

Shoppers on Amazon United States searched for Clarins Self Tanner 26K times last year and spent an estimated $177K. One brand takes every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +89.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+89.6%
Conversion, latest week
16.3%
Market size, estimated
$177Ka year
Peak month
June4.1× the quietest month
Top search term
clarins self tan13K searches a year

02 · Price

A sale here is worth $41.48.

Listings sell for $41.48 on average, from $34.61 to $46.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $41.48 that is $31K to $41K a year per listing.

Average price
$41.48inside the $15 to $100 sweet spot
Price range
$34.61–$46.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
$31K–$41K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Sunscreens & Tanning Products. It carries 200 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#174in Sunscreens & Tanning Products
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
200per listing
Listings tracked
4

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Clarins Self Tanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Clarins Self Tanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Search terms

Top Clarins Self Tanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clarins self tan13K/yr
  • clarins self tanner9K/yr
  • clarins self tanning milky lotion2K/yr
  • clarins self tanning instant gel2K/yr

Reviews and returns

What reviews say buyers love and hate about Clarins Self Tanner

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
13%of negative reviews mention “Color”
0.1%of orders come back
“Its not really a tan the way I use it”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Clarins Self Tanner questions

Answered from the same tracked data.