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Lash Extension Kit

Maybe

Shoppers spend $4.5M a year here. But demand is soft, at -23.3% this quarter, so Lash Extension Kit is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 10,978 Beauty & Personal Care niches · +15 vs the category median of 48
Market size
$4.5M/yr9.5M searches / yr
90-day growth
-23.3%search demand this quarter
Competition
45%top-5 click share · 24 brands · 33 sellers

Flapen Score

Lash Extension Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Lash Extension Kit is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Extension Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Lash Extension Kit 9.5M times last year and spent an estimated $4.5M. The top 5 brands take 51% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.

Searches, last 12 months
9.5M
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
3.5%
Market size, estimated
$4.5Ma year
Peak month
August1.4× the quietest month
Top search term
lash clusters kit5.9M searches a year

02 · Price

A sale here is worth $13.58.

Listings sell for $13.58 on average, from $7.29 to $30.10. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $13.58 that is $81K to $109K a year per listing.

Average price
$13.58under the $15 to $100 sweet spot
Price range
$7.29–$30.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
6,000–8,000
Revenue per listing a year
$81K–$109K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Makeup Brushes & Tools. It carries 3,335 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#78in Makeup Brushes & Tools
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
3,335per listing
Listings tracked
36

04 · Newcomers

Amazon counts 10 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lash Extension Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$180K$361K$541K$721K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

33

Top-5 brand share

51%

Top 20: 97%

Top-5 click share

45%

Top 20: 85%

Open market

44%

  • Goddvenus17%
  • Mamzy Luxe16%
  • RITALASH7%
  • YIDUO6%
  • AILAISHI5%
  • SOFENIDA5%

Demand

Lash Extension Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Lash Extension Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash clusters kit5.9M/yr
  • eyelash extension kit674K/yr
  • lash kit544K/yr
  • lash extension kit680K/yr
  • lash cluster kit399K/yr
  • cluster eyelash extensions kit302K/yr
  • kit de pestaas148K/yr
  • lashes kit152K/yr
  • diy lash extension kit151K/yr
  • lash kits extensions kit132K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Extension Kit

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Eyelash Quality”
25%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Adhesive is terrible”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lash Extension Kit questions

Answered from the same tracked data.