Ewg Shampoo and Conditioner
PassEwg Shampoo and Conditioner scores 69 out of 100, a Pass. Shoppers spend an estimated $2.1M a year here, search demand grew +32.6% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $2.1M/yr1.2M searches / yr
- 90-day growth
- +32.6%search demand this quarter
- Competition
- 47%top-5 click share · 3 brands · 41 sellers
Flapen Score
Ewg Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Ewg Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Ewg Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Ewg Shampoo and Conditioner 1.2M times last year and spent an estimated $2.1M. All 3 brands take every click. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +32.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- $2.1Ma year
- Peak month
- March1.5× the quietest month
- Top search term
- california naturals515K searches a year
02 · Price
A sale here is worth $20.20.
Listings sell for $20.20 on average, from $9.87 to $29.73. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $20.20 that is $40K to $51K a year per listing.
- Average price
- $20.20inside the $15 to $100 sweet spot
- Price range
- $9.87–$29.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $40K–$51K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #291 within Shampoo & Conditioner Sets. It carries 1,011 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #291in Shampoo & Conditioner Sets
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 1,011per listing
- Listings tracked
- 30
04 · Newcomers
20 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 20
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Ewg Shampoo and Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
California Naturals Classic Clean Toasted Coconut Shampoo and Conditioner Set Hair Care for Women & Men Natural Vegan Cruelty Silicone Paraben and Sulfate Free Shampoo Color Safe 20 Fl Oz
- Price
- $28.25
- Rating
- 4.3/5
- Reviews
- 1,377
- Age
- 11mo ago
California Naturals Re:GRO Anti-Thinning Shampoo & Conditioner Set Biotin Caffeine & Rosemary Oil Hair Loss & Thinning Support for Women and Men Sulfate Free 20 fl oz
- Price
- $28.66
- Rating
- 4.4/5
- Reviews
- 795
- Age
- 11mo ago
California Naturals Dream Curl Shampoo & Conditioner Set Rice Water & Shea Butter for Soft Bouncy Frizz-Free Curls For Women & Men Vegan Paraben Sulfate & Silicone Free Color Safe 16.5 oz
- Price
- $23.85
- Rating
- 4.2/5
- Reviews
- 221
- Age
- 7mo ago
California Naturals Classic Clean Vanilla Bloom Shampoo & Conditioner Set Natural Vegan Cruelty Silicone Paraben and Sulfate Free Shampoo All Hair Types 20 Fl Oz (Pack of 2)
- Price
- $28.38
- Rating
- 4.3/5
- Reviews
- 1,377
- Age
- 5mo ago
California Naturals Classic Clean Toasted Coconut Shampoo Sulfate Free Coconut Cleansing Complex Natural Vegan Cruelty Silicone and Paraben Free All Hair Types 20 fl oz
- Price
- $12.99
- Rating
- 4.3/5
- Reviews
- 599
- Age
- 11mo ago
Trending
estimated 90-day click momentum
California Naturals Glow Body Wash Sunset Citrus 2-Pack Hydrating Body Wash for Soft Glowing Skin Gentle Skin Care for Women & Men Natural Vegan Cruelty Paraben & Sulfate Free 20 oz
- Price
- $22.58
- Rating
- 4.3/5
- Reviews
- 508
- Age
- 6mo ago
California Naturals Classic Clean Vanilla Bloom Shampoo & Conditioner Set Natural Vegan Cruelty Silicone Paraben and Sulfate Free Shampoo All Hair Types 20 Fl Oz (Pack of 2)
- Price
- $28.38
- Rating
- 4.3/5
- Reviews
- 1,377
- Age
- 5mo ago
California Naturals Classic Clean Toasted Coconut Body Wash 2-Pack Coconut Oil Shea Butter & Aloe Naturally Scented Sulfate Paraben & Silicone Free 20 oz
- Price
- $22.73
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 6mo ago
California Naturals Dream Curl Defining Cream for Wavy Curly Coily Hair Anti Frizz Curl Cream with Shea Butter and Castor Oil Sulfate and Paraben Free Natural Vegan Rose Garden 8 oz
- Price
- $11.65
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago
California Naturals Dream Curl Shampoo & Conditioner Set Rice Water & Shea Butter for Soft Bouncy Frizz-Free Curls For Women & Men Vegan Paraben Sulfate & Silicone Free Color Safe 16.5 oz
- Price
- $23.85
- Rating
- 4.2/5
- Reviews
- 221
- Age
- 7mo ago
Newest
by launch date
California Naturals Vanilla Bloom Shampoo Sulfate Free Scalp and Hair Care for Women and Men Coconut Cleansing Complex Natural Vegan Cruelty Silicone and Paraben Free All Hair Types 20 fl oz
- Price
- $13.83
- Rating
- 4.3/5
- Reviews
- 599
- Age
- 5mo ago
California Naturals Classic Clean Vanilla Bloom Shampoo & Conditioner Set Natural Vegan Cruelty Silicone Paraben and Sulfate Free Shampoo All Hair Types 20 Fl Oz (Pack of 2)
- Price
- $28.38
- Rating
- 4.3/5
- Reviews
- 1,377
- Age
- 5mo ago
California Naturals Dream Curl Defining Cream for Wavy Curly Coily Hair Anti Frizz Curl Cream with Shea Butter and Castor Oil Sulfate and Paraben Free Natural Vegan Rose Garden 8 oz
- Price
- $11.65
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 6mo ago
California Naturals Glow Body Wash Sunset Citrus 2-Pack Hydrating Body Wash for Soft Glowing Skin Gentle Skin Care for Women & Men Natural Vegan Cruelty Paraben & Sulfate Free 20 oz
- Price
- $22.58
- Rating
- 4.3/5
- Reviews
- 508
- Age
- 6mo ago
California Naturals Classic Clean Toasted Coconut Body Wash 2-Pack Coconut Oil Shea Butter & Aloe Naturally Scented Sulfate Paraben & Silicone Free 20 oz
- Price
- $22.73
- Rating
- 4.5/5
- Reviews
- 674
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
41
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 89%
Open market
0%
- California Naturals85%
- Acure11%
- BIO SPECTRA ATTITUDE4%
- Open — no brand owns it (0%)
Demand
Ewg Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Ewg Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- california naturals515K/yr
- california naturals shampoo198K/yr
- acure shampoo and conditioner154K/yr
- attitude shampoo and conditioner110K/yr
- california naturals shampoo and conditioner77K/yr
- super leaves shampoo and conditioner10K/yr
- clean journey shampoo11K/yr
- acure shampoo and conditioner set15K/yr
- attitude shampoo and conditioner set8K/yr
- california natural7K/yr
Reviews and returns
What reviews say buyers love and hate about Ewg Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Didn't like the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ewg Shampoo and Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data