Minoxidil for Women

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.6M a year.

Searches, last 12 months

4.5M

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

6.7%

Market size, estimated

$9.6Ma year

Peak month

March1.3× the quietest month

Top search term

minoxidil for women2.7M searches a year

Listings sell for $31.32 on average, from $9.48 to $84.85. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $31.32 that is $392K to $470K a year per listing.

Average price

$31.32inside the $15 to $100 sweet spot

Price range

$9.48–$84.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

$392K–$470K

Returns

0.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #125 within Hair Loss Products. It carries 4,018 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

14.1%

Average rank

#125in Hair Loss Products

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

4,018per listing

Listings tracked

24

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

37 months