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Travel Size Shampoo and Conditioner Sets

Pass

Travel Size Shampoo and Conditioner Sets scores 72 out of 100, a Pass. Shoppers spend an estimated $3.3M a year here, search demand grew +30.6% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 10,978 Beauty & Personal Care niches · +24 vs the category median of 48
Market size
$3.3M/yr4.0M searches / yr
90-day growth
+30.6%search demand this quarter
Competition
33%top-5 click share · 28 brands · 94 sellers

Flapen Score

Travel Size Shampoo and Conditioner Sets against its category

The dotted line is the Beauty & Personal Care average. Past it, Travel Size Shampoo and Conditioner Sets is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Size Shampoo and Conditioner Sets market on Amazon at a glance

Shoppers on Amazon United States searched for Travel Size Shampoo and Conditioner Sets 4.0M times last year and spent an estimated $3.3M. The top 5 brands take 40% of clicks. Demand peaks in Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
4.0M
Growth, 90 days vs prior 90
+30.6%
Conversion, latest week
5.9%
Market size, estimated
$3.3Ma year
Peak month
June2.2× the quietest month
Top search term
travel shampoo and conditioner1.4M searches a year

02 · Price

A sale here is worth $14.30.

Listings sell for $14.30 on average, from $1.87 to $30.98. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At $14.30 that is $57K to $72K a year per listing.

Average price
$14.30under the $15 to $100 sweet spot
Price range
$1.87–$30.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
4,000–5,000
Revenue per listing a year
$57K–$72K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Shampoo & Conditioner Sets. It carries 7,226 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Shampoo & Conditioner Sets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
7,226per listing
Listings tracked
48

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
56 months

Products

Top Travel Size Shampoo and Conditioner Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

94

Top-5 brand share

40%

Top 20: 95%

Top-5 click share

33%

Top 20: 76%

Open market

53%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Travel Size Shampoo and Conditioner Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Travel Size Shampoo and Conditioner Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel shampoo and conditioner1.4M/yr
  • travel size shampoo and conditioner731K/yr
  • travel shampoo406K/yr
  • travel size shampoo360K/yr
  • mini shampoo and conditioner sets138K/yr
  • travel size shampoo and conditioner sets308K/yr
  • shampoo travel size90K/yr
  • travel shampoo and conditioner set125K/yr
  • shampoo and conditioner set travel57K/yr
  • shampoo and conditioner travel size54K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Size Shampoo and Conditioner Sets

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.8%of orders come back
“Unpleasant smell”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Travel Size Shampoo and Conditioner Sets questions

Answered from the same tracked data.