Thrive Mascara

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.8M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

9.0%

Market size, estimated

$12.8Ma year

Peak month

January2.3× the quietest month

Top search term

thrive mascara1.7M searches a year

Listings sell for $33.28 on average, from $7.67 to $82.68. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $33.28 that is $416K to $499K a year per listing.

Average price

$33.28inside the $15 to $100 sweet spot

Price range

$7.67–$82.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

12,500–15,000

Revenue per listing a year

$416K–$499K

Returns

0.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #138 within Eyes. It carries 7,440 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

97%

Out of stock, average day

7.3%

Average rank

#138in Eyes

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

7,440per listing

Listings tracked

34

17 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

11Amazon's first-year sales bar

Average brand age

52 months