Is bath bombs profitable to sell on Amazon United States?

The niche generates $11.4M/yr across 95 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is -50.1%. Flapen's verdict: Worth a look (71/100).

How competitive is the bath bombs niche?

60 brands and 96 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in bath bombs?

Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Smell. The return rate is 0.7%.

When does demand for bath bombs peak?

Demand peaks in Mar–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the bath bombs niche?

Listings span $6.04–$39.69; the average listing price is $20.00 (sweet spot $15–$100). The average incumbent carries 2,322 reviews — the moat a new listing must climb.

bath bombs

Worth a look

Shows a $11.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$11.4M

$11.4M/yr · 8.4M searches

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$20.00

avg listing price — sweet spot $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.04–$39.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,322.16

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-50.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bath bombs is a $11.4M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Worth a look — 71/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 500K–600K; avg 5,000–6,000/product
Revenue / yr: $10.0M–$12.0M; units × avg price
Launch success: 77%; 17 of 22 new (360d)
Conversion rate: 6.8%
Avg BSR: #86
Page quality: 0%
Prime: 99%
Sponsored: 95%
Out of stock: 2.2%
Avg brand age: 40 months
Avg seller age: 150 days

Competition

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

60 flat

Sellers

Top-5 brand share

35%

Top 20: 71%

Top-5 click share

24%

Top 20: 54%

Open market

61%

Tub Works12%
BYGGVIR7%
JOFEI6%
GDXINYES6%
Yekery5%
Excalla4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.1% search growth over the last 90 days.

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 95 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

48pcs Bath Bombs for Kids with Toy Inside Organic Colorful Bubble Bath for Kids Safe Best Birthday Party Easter Bath Bombs Gift Set for Girls and Boys

BYGGVIR$29.204.6★1,442 rev

Bath Bombs for Kids with Surprise Inside 24 Pack Kids Bath Bombs with Toys Inside Gift Set Kid Bubble Bath Fizzy for Girls Boys with Bath Toys

JOFEI$22.364.2★2,721 rev

20 Pack Bath Bombs for Kids with Surprise Inside Bubble Bath Toys Organic Natural Bath Bombs Set Easter Basket Stuffers Birthday Christmas Gift for Kids 3 4 5 6 7 8 Years Old Boys Toddlers Girls

GDXINYES$25.143.9★374 rev

Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub

Tub Works$12.284.5★5,281 rev

LifeAround2Angels Bath Bombs Gift Set 12 USA made Fizzies Shea & Coco Butter Dry Skin Moisturize Perfect for Bubble Spa Bath. Handmade Birthday Mothers day Gifts idea For Her/Him wife girlfriend

Lifearound2angels$27.834.8★46,484 rev

Newest

by launch date

20 Pack Unicorn Bath Bombs for Kids Girls with Toys inside Kids Bath Bombs with Surprise Birthday Gifts for Girls Age 3 4 5 6 7 8 9 10 Years Old Bubble Bath Organic Natural Christmas Stocking Stuffers

GDXINYES$24.4424 rev

1mo ago

Bath Bombs for Kids with Surprise Toys Inside 12 Pack Natural Bubble Bath Fizzy Gift Set for Girls Boys Organic Kids Safe Handmade Birthday Christmas and Party Favor Stocking Stuffers

MURAN SHOWER$14.2238 rev

2mo ago

2026 New Ocean Toy Bath Salt Ball Sleeve Box Bath Bombs Upgrade Kids Bath Bombs Gift Set Handmade Nature Bubble Bath Fizzes BombBirthday Gifts for Kid (Style F)

YellowRiver$39.6916 rev

2mo ago

Bath Bombs 12 Pack Surprise Bath Bomb Set Colorful Fizzy Bath Time Fun Great for Gift Giving Party Favors and Home Bath Use

Generic$28.8111 rev

3mo ago

2026 New Upgraded Bath Bombs with Surprise Inside 12pcs Bath Bombs for Kids with Toy Inside Best Birthday Party Surprise Rainbow Ocean Fizzy Bath Bomb Gift Set for Girls and Boys(Sea Animal)

Generic$31.747 rev

3mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Amazing scent”

Color15%

“Bright colors”

Gifting Purpose12%

“Fun gift”

Quality-Overall8%

“overall the price-quality is fair”

Value For Money8%

“fair price”

Advertised Vs Actual Product2%

“As described”

Stain Resistance2%

“do not stain”

Soft Feel2%

“Smooth and creamy”

Fun/Entertainment Experience2%

“Makes bath time so much fun”

Size-Overall1%

“They're great because they aren't too big”

What buyers complain about

Advertised Vs Actual Product18%

“Bad Advertising”

Size-Overall18%

“Tiny in size. TINY in size”

Smell10%

“Smell bad”

Value For Money7%

“Not worth the cost”

Color6%

“Wrong Colors”

Functionality-Overall4%

“Doesn't work as described”

Quality-Overall4%

“Bad Quality”

Allergies3%

“Skin irritation”

Durability3%

“Breaks easily”

Stain Resistance3%

“stains a lot”

Top return reasons

Advertised Vs Actual Product22%

Smell14%

Size-Overall12%

Functionality-Overall11%

Color6%

Defective Material/Parts5%

Value For Money4%

Leak-Proof4%

Stain Resistance3%

Ingredients-Overall3%

Common questions

Is bath bombs profitable to sell on Amazon United States?: The niche generates $11.4M/yr across 95 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is -50.1%. Flapen's verdict: Worth a look (71/100).
How competitive is the bath bombs niche?: 60 brands and 96 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in bath bombs?: Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Smell. The return rate is 0.7%.
When does demand for bath bombs peak?: Demand peaks in Mar–Nov–Dec; the busiest month runs 4.5× the quietest.
What does it cost to enter the bath bombs niche?: Listings span $6.04–$39.69; the average listing price is $20.00 (sweet spot $15–$100). The average incumbent carries 2,322 reviews — the moat a new listing must climb.

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bath bombs

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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