bath bombs
Worth a lookShows a $11.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$11.4M$11.4M/yr · 8.4M searches
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$20.00avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.04–$39.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,322.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-50.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bath bombs is a $11.4M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Worth a look — 71/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bath bombs market data
- Units sold / yr
- 500K–600K
- avg 5,000–6,000/product
- Revenue / yr
- $10.0M–$12.0M
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 95%
- Out of stock
- 2.2%
- Avg brand age
- 40 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
60 flat
Sellers
96
Top-5 brand share
35%
Top 20: 71%
Top-5 click share
24%
Top 20: 54%
Open market
61%
- Tub Works12%
- BYGGVIR7%
- JOFEI6%
- GDXINYES6%
- Yekery5%
- Excalla4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.1% search growth over the last 90 days.Peak months: Mar, Nov, Dec · busiest ÷ quietest = 4.5×
Top bath bombs search terms
- bath bombs2.1M/yr
- bath bombs with toys inside1.2M/yr
- bath bombs for kids1.6M/yr
- kids bath bombs617K/yr
- bath bombs for women688K/yr
- bath bomb509K/yr
- kids bath bombs with surprise inside186K/yr
- bath bombs for kids with toys inside184K/yr
- bathbombs166K/yr
- bathbombs with toys inside145K/yr
Top bath bombs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
48pcs Bath Bombs for Kids with Toy Inside Organic Colorful Bubble Bath for Kids Safe Best Birthday Party Easter Bath Bombs Gift Set for Girls and Boys
BYGGVIR$29.204.6★1,442 rev
Bath Bombs for Kids with Surprise Inside 24 Pack Kids Bath Bombs with Toys Inside Gift Set Kid Bubble Bath Fizzy for Girls Boys with Bath Toys
JOFEI$22.364.2★2,721 rev
20 Pack Bath Bombs for Kids with Surprise Inside Bubble Bath Toys Organic Natural Bath Bombs Set Easter Basket Stuffers Birthday Christmas Gift for Kids 3 4 5 6 7 8 Years Old Boys Toddlers Girls
GDXINYES$25.143.9★374 rev
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works$12.284.5★5,281 rev
LifeAround2Angels Bath Bombs Gift Set 12 USA made Fizzies Shea & Coco Butter Dry Skin Moisturize Perfect for Bubble Spa Bath. Handmade Birthday Mothers day Gifts idea For Her/Him wife girlfriend
Lifearound2angels$27.834.8★46,484 rev
Newest
by launch date
Tub Works Lil Bursts Mini Bath Bombs for Kids 90 Count Rainbow | Nontoxic | Tiny Kids Bath Bombs with A Burst of Color Foam & Bubbles | Customize Toddler Bath with 7 Colors | Make Bathtub Art
Tub Works$12.78127 rev
Bath Bomb Gift Set for Women 8 Pcs Bath Bombs for Girls Natural Bubble Bathbombs with Essential Oils Self Care Gifts Relaxation Spa Gift Basket Birthday Mothers Day Gifts for Mom Wife
Bgiscaw$9.1284 rev
Zippytots Kids Bath Bombs with Food Toys Inside 16 Pack Colorful Surprise Bath Fizzies Set Organic Fizzy Bubble Bath Bombs for Girls & Boys Ages 3+
Zippytots$28.71182 rev
Bath Bombs for Women Gift Set 12 Pack Natural Relaxing Bath Bombs for HerAromatherapy Bubble Bath & Fizzy Halloween Boo Basket Birthday Gifts for women Mom Gifts idea For wife/Teens girlfriend Kids
MURAN SHOWER$8.78345 rev
Bath Bombs for Kids with Toys Inside for Girls Boys 12 Pack Kids Bath Bombs with Surprise Dog Pretend Playset Handmade Bubble Bath Fizzies Birthday Christmas Gift Set
Excalla$21.09290 rev
Trending
90-day click momentumBath Bomb Gift Set for Women 8 Pcs Bath Bombs for Girls Natural Bubble Bathbombs with Essential Oils Self Care Gifts Relaxation Spa Gift Basket Birthday Mothers Day Gifts for Mom Wife
Bgiscaw$9.124.7★
Tub Works Lil Bursts Mini Bath Bombs for Kids 90 Count Rainbow | Nontoxic | Tiny Kids Bath Bombs with A Burst of Color Foam & Bubbles | Customize Toddler Bath with 7 Colors | Make Bathtub Art
Tub Works$12.784.2★
20 Pack Bath Bombs for Kids with Surprise Inside Bubble Bath Toys Organic Natural Bath Bombs Set Easter Basket Stuffers Birthday Christmas Gift for Kids 3 4 5 6 7 8 Years Old Boys Toddlers Girls
GDXINYES$25.143.9★
Zimpli Kids Large Unicorn Surprise Bath Bomb 1 of 6 Surprise Unicorn Toys to Collect One per Baff Bomb Childrens Collectable Bath Toy
ZIMPLI$6.044.0★
Zippytots Kids Bath Bombs with Food Toys Inside 16 Pack Colorful Surprise Bath Fizzies Set Organic Fizzy Bubble Bath Bombs for Girls & Boys Ages 3+
Zippytots$28.714.6★
What buyers say about bath bombs
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Bright colors”
“Fun gift”
“overall the price-quality is fair”
“fair price”
“As described”
“do not stain”
“Smooth and creamy”
“Makes bath time so much fun”
“They're great because they aren't too big”
What buyers complain about
“Bad Advertising”
“Tiny in size. TINY in size”
“Smell bad”
“Not worth the cost”
“Wrong Colors”
“Doesn't work as described”
“Bad Quality”
“Skin irritation”
“Breaks easily”
“stains a lot”
Top return reasons
Common questions
- Is bath bombs profitable to sell on Amazon United States?
- The niche generates $11.4M/yr across 95 tracked products. 17 of 22 products launched in the last 360 days are still selling. 90-day search growth is -50.1%. Flapen's verdict: Worth a look (71/100).
- How competitive is the bath bombs niche?
- 60 brands and 96 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in bath bombs?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Smell. The return rate is 0.7%.
- When does demand for bath bombs peak?
- Demand peaks in Mar–Nov–Dec; the busiest month runs 4.5× the quietest.
- What does it cost to enter the bath bombs niche?
- Listings span $6.04–$39.69; the average listing price is $20.00 (sweet spot $15–$100). The average incumbent carries 2,322 reviews — the moat a new listing must climb.