Chin Strap for Sleeping

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-19.5%

Conversion, latest week

4.5%

Market size, estimated

$2.0Ma year

Peak month

February2.4× the quietest month

Top search term

double chin reducer471K searches a year

Listings sell for $15.72 on average, from $4.53 to $37.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $15.72 that is $31K to $39K a year per listing.

Average price

$15.72inside the $15 to $100 sweet spot

Price range

$4.53–$37.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

$31K–$39K

Returns

0.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #33 within Skin Care Tools. It carries 4,422 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

29.9%

Average rank

#33in Skin Care Tools

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

4,422per listing

Listings tracked

32

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

11Amazon's first-year sales bar

Average brand age

36 months