murad face wash
Worth a lookShows a $3.8M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$3.8M$3.8M/yr · 530K searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good615.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$116.50avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Price range
Okay$37.17–$277.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, murad face wash is a $3.8M/yr Amazon United States market (530K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
murad face wash market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $3.5M–$4.7M
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #584
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 17.6%
- Avg brand age
- 64 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- SkinMedica84%
- ALASTIN Skincare9%
- PCA SKIN7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×
Top murad face wash search terms
- skinmedica125K/yr
- skin medica120K/yr
- skinmedica tns advanced serum44K/yr
- plated skin science31K/yr
- skin medica tns advanced serum32K/yr
- tns advanced serum skinmedica28K/yr
- pca hyaluronic acid boosting serum22K/yr
- alastin regenerating skin nectar21K/yr
- skinmedica tns advanced+ serum9K/yr
- plated skin science intense serum15K/yr
Top murad face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SkinMedica TNS Advanced+ Face Serum - Multi Peptide Serum to Help Improve the Appearance of Wrinkles Fine Lines Skin Tone & Texture (1 oz)
SkinMedica$277.083.9★130 rev
ALASTIN Skincare Regenerating Skin Nectar Face Moisturizer (1 oz) | Hydrating Serum Strengthens & Soothes Post-Procedure Skin | Safe for Sensitive Skin
ALASTIN Skincare$239.424.6★319 rev
SkinMedica AHA/BHA Exfoliating Face Wash (NEW PACKAGING) Gentle Facial Exfoliating Scrub with Jojoba Oil for Smoother Radiant Skin - Helps Improve the Appearance of Skin Tone & Texture (6 Fl Oz)
SkinMedica$44.804.5★182 rev
PCA SKIN Hyaluronic Acid Boosting Face Serum Hyaluronic Acid Serum for Face Made with Niacinamide and Ceramides Helps Reduce Fine Lines and Wrinkles and Delivers 24-Hour Moisturization 1 oz Pump
PCA SKIN$120.254.7★1,001 rev
SkinMedica TNS Recovery Complex Facial Treatment - Advanced Growth Factor & Exosome Formula for Skin Rejuvenation - Helps to Improve the Appearance of Fine Lines Wrinkles and Uneven Skin Tone (1 Oz)
SkinMedica$212.554.5★27 rev
Newest
by launch dateSkinMedica TNS Recovery Complex Facial Treatment - Advanced Growth Factor & Exosome Formula for Skin Rejuvenation - Helps to Improve the Appearance of Fine Lines Wrinkles and Uneven Skin Tone (1 Oz)
SkinMedica$212.5527 rev
SkinMedica HA5 Hydra Collagen Hydrator with Vegan Collagen (NEW PACKAGING) Age-Defying Skincare for Women with Hyaluronic Acid for Visibly Plump Skin (1.7 Fl Oz)
SkinMedica$178.5350 rev
SkinMedica Dermal Repair Cream - Hydrating Ultra Rich Face Moisturizer. Infused with High Levels of Antioxidants including Vitamin C + Vitamin E NEW PACKAGING 1.7 Oz
SkinMedica$125.78595 rev
SkinMedica Essential Defense Mineral Shield SPF 32 Tinted Sunscreen for Face. This Lightweight Facial Sunscreen is Ideal for Oily and/or Combination Skin NEW PACKAGING 1.7 Oz
SkinMedica$37.7093 rev
SkinMedica TNS Eye Repair - Hydrating Under Eye Moisturizer - Helps Improve the Look of Dark Circles & Wrinkles - Peptide & Vitamin-Infused Formula for Smoother Radiant Look (0.5 Oz)
SkinMedica$97.2447 rev
Trending
90-day click momentumSkinMedica Essential Defense Mineral Shield SPF 32 Tinted Sunscreen for Face. This Lightweight Facial Sunscreen is Ideal for Oily and/or Combination Skin NEW PACKAGING 1.7 Oz
SkinMedica$37.704.6★
SkinMedica TNS Recovery Complex Facial Treatment - Advanced Growth Factor & Exosome Formula for Skin Rejuvenation - Helps to Improve the Appearance of Fine Lines Wrinkles and Uneven Skin Tone (1 Oz)
SkinMedica$212.554.5★
SkinMedica TNS Advanced+ Face Serum - Multi Peptide Serum to Help Improve the Appearance of Wrinkles Fine Lines Skin Tone & Texture (1 oz)
SkinMedica$277.083.9★
SkinMedica TNS Eye Repair - Hydrating Under Eye Moisturizer - Helps Improve the Look of Dark Circles & Wrinkles - Peptide & Vitamin-Infused Formula for Smoother Radiant Look (0.5 Oz)
SkinMedica$97.244.5★
SkinMedica HA5 Hydra Collagen Hydrator with Vegan Collagen (NEW PACKAGING) Age-Defying Skincare for Women with Hyaluronic Acid for Visibly Plump Skin (1.7 Fl Oz)
SkinMedica$178.534.2★
What buyers say about murad face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Decent amount of product”
“Excellent skin care”
“Good price”
“leaves my skin feeling smooth”
“super hydrating”
“Leaves my skin feeling very clean & lovely and smooth”
“It's truly a gentle exfoliant leaving my skin so smooth”
“Nice lightweight spf”
“Love the coverage”
“Nice and glowy”
What buyers complain about
“Expensive”
“Ran out in less than one month”
“Also, there is a weird smell to the product”
“Definitely not user friendly”
“Pump wont work.$300 wasted”
“Got irritated skin”
“Also, not being able to just flip the cap open makes me cleansing routine much more difficult”
“Too drying for my skin”
“The tint is now more yellow”
“Also this latest version doesn't make my skin feel/look as great as the original one did”
Top return reasons
Common questions
- Is murad face wash profitable to sell on Amazon United States?
- The niche generates $3.8M/yr across 14 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the murad face wash niche?
- 3 brands and 7 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in murad face wash?
- Top complaints mined from reviews: Value For Money, Durability, Smell. The return rate is 1.3%.
- When does demand for murad face wash peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 3.1× the quietest.
- What does it cost to enter the murad face wash niche?
- Listings span $37.17–$277.08; the average listing price is $116.50 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.