Is clear sunscreen profitable to sell on Amazon United States?

The niche generates $11.4M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +85.9%. Flapen's verdict: Launch it (70/100).

How competitive is the clear sunscreen niche?

3 brands and 13 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clear sunscreen?

Top complaints mined from reviews: Allergies, Value For Money, Oily/Greasy. The return rate is 0.9%.

When does demand for clear sunscreen peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 17.4× the quietest.

What does it cost to enter the clear sunscreen niche?

Listings span $16.79–$55.65; the average listing price is $28.56 (sweet spot $15–$100). The average incumbent carries 3,589 reviews — the moat a new listing must climb.

clear sunscreen

Launch it

A $11.4M/yr market growing +85.9% this quarter with returns at 0.9% — clears our launch bar.

Market size

Incredible$11.4M

$11.4M/yr · 3.8M searches

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible$28.56

avg listing price — sweet spot $15–$100

Price range

Incredible$16.79–$55.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Growth

Great+85.9%

90-day search growth — must beat 0% to launch

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,589.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, clear sunscreen is a $11.4M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 300K–400K; avg 15,000–20,000/product
Revenue / yr: $8.6M–$11.4M; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 10.5%
Avg BSR: #165
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 3.0%
Avg brand age: 50 months
Avg seller age: 121 days

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 96%

Open market

Supergoop!88%
BYOMA6%
medicube6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +85.9% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 17.4×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Supergoop! Unseen Sunscreen - SPF 50 - Clear & Invisible Face Sunscreen + Broad Spectrum + Makeup-Gripping Primer - Weightless Scentless Oil Free - For All Skin Types & Tones - 1.7 fl oz

Supergoop!$34.244.7★19,048 rev

Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 18 fl oz

Supergoop!$55.654.6★3,763 rev

Supergoop! Glowscreen SPF 40 Sunrise (Champagne Glow) - 1.7 fl oz - Glowy Primer + Broad Spectrum Tinted Sunscreen - Helps Filter Blue Light - Hydration - Hyaluronic Acid & Vitamin B5

Supergoop!$33.854.6★9,489 rev

medicube Sunscreen No Cast Just Glow Collagen | SPF 50 Broad Spectrum Face Sunscreen | Lightweight Non-Sticky Hydrating Formula | Peptide Cica for Soothing & Glow | Korean Skincare

medicube$16.794.6★1,615 rev

Supergoop! PLAY Everyday Lotion SPF 50 - Broad Spectrum Body & Face Sunscreen - Great for Active Days - Fast Absorbing Water & Sweat Resistant - 5.5 fl oz

Supergoop!$27.874.6★5,630 rev

Newest

by launch date

Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut

Supergoop!$20.2896 rev

6mo ago

medicube Sunscreen No Cast Just Glow Collagen | SPF 50 Broad Spectrum Face Sunscreen | Lightweight Non-Sticky Hydrating Formula | Peptide Cica for Soothing & Glow | Korean Skincare

medicube$16.791,615 rev

10mo ago

Supergoop! Daily SPF Starter - Includes 3 Travel-Sized SPF Favorites: Unseen Sunscreen SPF 40 Mineral Mattescreen SPF 40 and PLAY Everyday Lotion SPF 50 - Non-Comedogenic

Supergoop!$29.3344 rev

11mo ago

Supergoop! PLAY Everyday Sunscreen Stick SPF 50 - Lightweight Non-Greasy Formula - Natural Finish - Fragrance Free - Water & Sweat Resistant - All Skin Types - 1.4 fl oz

Supergoop!$21.3660 rev

1y ago

BYOMA SPF 50 Face Fluid - Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturizer Strengthens Skin Barrier - 1.69 fl.oz

BYOMA$17.561,253 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin12%

“LOVE THIS FOR SENSITIVE SKIN”

Brightness/Shine/Glow10%

“Gives face a nice glow”

Quality-Overall8%

“Excellent product”

Soft Feel7%

“Super soft”

Smell7%

“No weird smell”

Weight Light5%

“So good and lightweight”

Moist/Dry5%

“Very hydrating”

Protection4%

“Protect your skin”

Ease Of Application3%

“Easy apply”

Value For Money3%

“Worth the money”

What buyers complain about

Allergies13%

“Irritating”

Value For Money12%

“It is expensive”

Oily/Greasy6%

“Too greasy”

Size-Overall5%

“Very small tube”

Smell5%

“It smells bad”

Skin Health4%

“burns my skin”

Color4%

“the color is wrong”

Functionality-Overall2%

“Didnt work well for me”

Sensitivity-Overall2%

“Not for sensitive skin”

Side Effects2%

“It caused me to break out”

Top return reasons

Color15%

Size-Overall12%

Advertised Vs Actual Product11%

Value For Money8%

Oily/Greasy7%

Brightness/Shine/Glow4%

Functionality-Overall4%

Smell4%

Product Condition4%

Adhesion/Stickiness3%

Common questions

Is clear sunscreen profitable to sell on Amazon United States?: The niche generates $11.4M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +85.9%. Flapen's verdict: Launch it (70/100).
How competitive is the clear sunscreen niche?: 3 brands and 13 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clear sunscreen?: Top complaints mined from reviews: Allergies, Value For Money, Oily/Greasy. The return rate is 0.9%.
When does demand for clear sunscreen peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 17.4× the quietest.
What does it cost to enter the clear sunscreen niche?: Listings span $16.79–$55.65; the average listing price is $28.56 (sweet spot $15–$100). The average incumbent carries 3,589 reviews — the moat a new listing must climb.

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clear sunscreen

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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