kevin murphy free hold
Launch itA $3.3M/yr market growing +6.4% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 900K searches
Avg price
Incredible$34.28avg listing price — sweet spot $15–$100
Price range
Great$13.74–$50.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,589.74avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy free hold is a $3.3M/yr Amazon United States market (900K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 64/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kevin murphy free hold market data
- Units sold / yr
- 80K–100K
- avg 2,000–2,500/product
- Revenue / yr
- $2.7M–$3.4M
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 85 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 96%
Open market
0%
- KEVIN.MURPHY100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +6.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.6×
Top kevin murphy free hold search terms
- kevin murphy hair products555K/yr
- kevin murphy185K/yr
- kevin murphy free hold55K/yr
- kevin murphy styling products21K/yr
- kevin murphy travel size hair products16K/yr
- kevin murphy products17K/yr
- kevin murphy travel size10K/yr
- kevin.murphy hair products10K/yr
- ken murphy hair products5K/yr
- kevin murphy hair5K/yr
Top kevin murphy free hold products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz
KEVIN.MURPHY$34.374.6★2,703 rev
KEVIN.MURPHY HYDRATE-ME.WASH - Hydrating Shampoo for Natural & Coloured Hair - For Dull Parched & Dry Hair - Deep Nourish Shampoos - 250 ml / 8.4 fl oz
KEVIN.MURPHY$35.384.7★1,268 rev
KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 250 mL / 8.4 fl oz
KEVIN.MURPHY$42.454.4★1,664 rev
Kevin Murphy Bedroom Hair Flexible Texturising Hairspray 7.9 Ounce
KEVIN.MURPHY$37.034.5★2,250 rev
KEVIN.MURPHY BODY.BUILDER - Hair volumising Mousse - For All Types - Weightless & Sulphate-Free Hair Mousse - Hair Care Treatment - With Tangerine Peel Oil - 350 mL / 11.8 fl oz
KEVIN.MURPHY$37.454.4★1,938 rev
Newest
by launch date
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 100 g / 3.5 oz
KEVIN.MURPHY$33.68985 rev
KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz
KEVIN.MURPHY$36.881,797 rev
KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Breakage Prevention - Styling Product - Paraben Free Hair Care - 30 g / 1.1 oz
KEVIN.MURPHY$13.742,703 rev
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
KEVIN.MURPHY$13.85985 rev
KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz
KEVIN.MURPHY$21.732,250 rev
Trending
90-day click momentumKEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
KEVIN.MURPHY$13.854.5★
KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 250 mL / 8.4 fl oz
KEVIN.MURPHY$46.484.4★
KEVIN.MURPHY BODY.BUILDER - Hair volumising Mousse - For All Types - Weightless & Sulphate-Free Hair Mousse - Hair Care Treatment - With Tangerine Peel Oi- 100 mL / 3 fl oz
KEVIN.MURPHY$21.684.4★
KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz
KEVIN.MURPHY$34.374.6★
Kevin Murphy Body Mass 3.4 oz
KEVIN.MURPHY$50.214.3★
What buyers say about kevin murphy free hold
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Excellent hair product”
“worth it”
“Keeps my hair in shape and adds volume”
“Makes my hair feel so soft”
“Works well for flat hair”
“It worked great with my hair”
“As advertised”
“Nice Moisturizing Shampoo”
“Perfect to make those curls”
What buyers complain about
“Expensive”
“unpleasant smell”
“Product arrived leaking”
“Makes my hair feel awful”
“very sticky afterwards”
“It's a very small container”
“I think I am going to call it quits - this product is way too expensive for over half of the supply to function so poorly”
“Disappointed in the quality this time”
“But just was to moisturizing for me as I was greasy in less than 24 hours”
“It looks used”
Top return reasons
Common questions
- Is kevin murphy free hold profitable to sell on Amazon United States?
- The niche generates $3.3M/yr across 23 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Launch it (64/100).
- How competitive is the kevin murphy free hold niche?
- 1 brands and 31 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kevin murphy free hold?
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.7%.
- When does demand for kevin murphy free hold peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.6× the quietest.
- What does it cost to enter the kevin murphy free hold niche?
- Listings span $13.74–$50.21; the average listing price is $34.28 (sweet spot $15–$100). The average incumbent carries 1,590 reviews — the moat a new listing must climb.