Kevin Murphy Free Hold

Shoppers searched for this 900K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months

900K

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

10.6%

Market size, estimated

$3.3Ma year

Peak month

July2.6× the quietest month

Top search term

kevin murphy hair products555K searches a year

Listings sell for $34.28 on average, from $13.74 to $50.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $34.28 that is $69K to $86K a year per listing.

Average price

$34.28inside the $15 to $100 sweet spot

Price range

$13.74–$50.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$69K–$86K

Returns

0.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #183 within Gels. It carries 1,590 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#183in Gels

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,590per listing

Listings tracked

23

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months