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Kinky Curly Bundles

Pass

Kinky Curly Bundles scores 65 out of 100, a Pass. Shoppers spend an estimated $2.3M a year here, search demand grew +22.4% this quarter, and an estimated 3.5% of orders come back.

Flapen Score
65
65 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size
$2.3M/yr3.8M searches / yr
90-day growth
+22.4%search demand this quarter
Competition
44%top-5 click share · 28 brands · 30 sellers

Flapen Score

Kinky Curly Bundles against its category

The dotted line is the Beauty & Personal Care average. Past it, Kinky Curly Bundles is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kinky Curly Bundles market on Amazon at a glance

Shoppers on Amazon United States searched for Kinky Curly Bundles 3.8M times last year and spent an estimated $2.3M. The top 5 brands take 48% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
+22.4%
Conversion, latest week
0.8%
Market size, estimated
$2.3Ma year
Peak month
May2.5× the quietest month
Top search term
burmese curly bundles human hair1.1M searches a year

02 · Price

A sale here is worth $79.74.

Listings sell for $79.74 on average, from $20.09 to $165.53. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $79.74 that is $40K to $60K a year per listing.

Average price
$79.74inside the $15 to $100 sweet spot
Price range
$20.09–$165.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$40K–$60K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #967 within Hair Extensions. It carries 778 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#967in Hair Extensions
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
778per listing
Listings tracked
30

04 · Newcomers

21 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
21Amazon's first-year sales bar
Average brand age
23 months

Products

Top Kinky Curly Bundles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

30

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

44%

Top 20: 85%

Open market

47%

  • Brand 124%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Kinky Curly Bundles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Kinky Curly Bundles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burmese curly bundles human hair1.1M/yr
  • curly bundles human hair830K/yr
  • burmese curly bundles226K/yr
  • curly bundles259K/yr
  • curly human hair bundles275K/yr
  • kinky curly bundles139K/yr
  • kinkycurly bundles human hair152K/yr
  • curly hair bundles110K/yr
  • indian curly bundles human hair55K/yr
  • human hair bundles curly83K/yr

Reviews and returns

What reviews say buyers love and hate about Kinky Curly Bundles

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
20%of negative reviews mention “Hair Related”
3.5%of orders come back
“do not get this hair”
A buyer, on “Hair Related”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kinky Curly Bundles questions

Answered from the same tracked data.