Conditioner
PassConditioner scores 65 out of 100, a Pass. Shoppers spend an estimated $16.8M a year here, search demand grew +6.0% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $16.8M/yr9.2M searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 705 sellers
Flapen Score
Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Conditioner is stronger. Inside it, weaker.
Market
The Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Conditioner 9.2M times last year and spent an estimated $16.8M. The top 5 brands take 71% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 9.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.8M a year.
- Searches, last 12 months
- 9.2M
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 13.4%
- Market size, estimated
- $16.8Ma year
- Peak month
- June1.3× the quietest month
- Top search term
- conditioner3.3M searches a year
02 · Price
A sale here is worth $13.59.
Listings sell for $13.59 on average, from $3.41 to $45.11. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $13.59 that is $272K to $340K a year per listing.
- Average price
- $13.59under the $15 to $100 sweet spot
- Price range
- $3.41–$45.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $272K–$340K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Conditioners. It carries 13,373 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #60in Conditioners
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 13,373per listing
- Listings tracked
- 42
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dove Conditioner Intensive Repair for Damaged Hair with Bio-Protein Care Technology and Amino Serum 28 Fl Oz
- Price
- $8.06
- Rating
- 4.7/5
- Reviews
- 6,892
- Age
- 1y ago

Aussie Miracle Moist with Avocado & Jojoba Oil Paraben Free Conditioner 26.2 fl oz
- Price
- $7.92
- Rating
- 4.7/5
- Reviews
- 4,148
- Age
- 7y ago

TRESemm Rich Moisture Moisturizing Conditioner with Pump with Up to 72H Hydration for Dry Hair with Pro Style Technology Formula for Dry Hair Conditioner 39 fl oz
- Price
- $7.03
- Rating
- 4.7/5
- Reviews
- 1,711
- Age
- 12y ago

Dove Conditioner Daily Moisture for Dry Hair with Bio-Protein Care Technology and Hyaluronic Serum 28 Fl Oz
- Price
- $8.27
- Rating
- 4.6/5
- Reviews
- 2,355
- Age
- 1y ago

Pantene Conditioner Daily Moisture Renewal - Pro-V Nutrients for Dry Color-Treated Straight to Curly Hair 72 Hour Hydration & Softness Paraben Free Cleanses Strengthens Bonds 25.1 Fl Oz
- Price
- $9.95
- Rating
- 4.8/5
- Reviews
- 984
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Herbal Essences Conditioner Rose Hips + Passionfruit - Smooth Collection Shiny Hair with Vitamin E & Jojoba Safe for Color Treated Hair Floral Scent Cruelty-Free Dermatologist-Tested 29.2 Fl Oz
- Price
- $10.47
- Rating
- 4.8/5
- Reviews
- 3,796
- Age
- 4mo ago

Aussie Miracle Moist with Avocado & Jojoba Oil Paraben Free Conditioner 26.2 fl oz
- Price
- $7.92
- Rating
- 4.7/5
- Reviews
- 4,148
- Age
- 7y ago

Pantene Conditioner Daily Moisture Renewal - Pro-V Nutrients for Dry Color-Treated Straight to Curly Hair 72 Hour Hydration & Softness Paraben Free Cleanses Strengthens Bonds 25.1 Fl Oz
- Price
- $9.95
- Rating
- 4.8/5
- Reviews
- 984
- Age
- 8mo ago

Pantene Conditioner Sheer Volume - 72-Hour Fullness Lightweight Nourishment with Pro-Vitamin B5 + Antioxidants Fine Thin Color-Treated Hair Paraben Free Strengthens Bonds 25.1 Fl Oz
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 427
- Age
- 8mo ago

TRESemm Rich Moisture Moisturizing Conditioner with Pump with Up to 72H Hydration for Dry Hair with Pro Style Technology Formula for Dry Hair Conditioner 39 fl oz
- Price
- $7.03
- Rating
- 4.7/5
- Reviews
- 1,711
- Age
- 12y ago
Newest
by launch date
Herbal Essences Conditioner Rose Hips + Passionfruit - Smooth Collection Shiny Hair with Vitamin E & Jojoba Safe for Color Treated Hair Floral Scent Cruelty-Free Dermatologist-Tested 29.2 Fl Oz
- Price
- $10.47
- Rating
- 4.8/5
- Reviews
- 3,796
- Age
- 4mo ago

Pantene Conditioner Daily Moisture Renewal - Pro-V Nutrients for Dry Color-Treated Straight to Curly Hair 72 Hour Hydration & Softness Paraben Free Cleanses Strengthens Bonds 25.1 Fl Oz
- Price
- $9.95
- Rating
- 4.8/5
- Reviews
- 984
- Age
- 8mo ago

Pantene Conditioner Sheer Volume - 72-Hour Fullness Lightweight Nourishment with Pro-Vitamin B5 + Antioxidants Fine Thin Color-Treated Hair Paraben Free Strengthens Bonds 25.1 Fl Oz
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 427
- Age
- 8mo ago

CeraVe Gentle Hydrating Conditioner Hair Conditioner With Ceramides Niacinamide & Hyaluronic Acid Sulfate Free & Color Safe Moisturizing Conditioner For All Hair & Scalp Types
- Price
- $8.63
- Rating
- 4.6/5
- Reviews
- 3,702
- Age
- 1y ago

Dove Conditioner Intensive Repair for Damaged Hair with Bio-Protein Care Technology and Amino Serum 28 Fl Oz
- Price
- $8.06
- Rating
- 4.7/5
- Reviews
- 6,892
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
705
Est. top-5 brand share
71%
Top 20: 99%
Est. top-5 click share
45%
Top 20: 79%
Open market
27%
- Dove29%
- Pantene12%
- TRESemmé10%
- L'Oreal Paris10%
- Aussie9%
- CeraVe3%
Demand
Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- conditioner3.3M/yr
- hair conditioner1.1M/yr
- conditioner for women1.0M/yr
- dove shampoo and conditioner set670K/yr
- pantene conditioner434K/yr
- hair conditioner for women358K/yr
- dove conditioner290K/yr
- conditioner curly hair276K/yr
- conditioner for men214K/yr
- curly hair conditioner221K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









