Is Conditioner profitable to sell on Amazon United States?

Flapen scores Conditioner 65 out of 100 on Amazon United States, a Pass. Shoppers spend $16.8M a year across 42 tracked products. 5 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew +6.0% in the last 90 days.

How competitive is the Conditioner niche on Amazon United States?

21 brands and 705 sellers compete in Conditioner on Amazon United States. The top 5 Conditioner products take 45% of clicks, and the top 5 brands take 71%.

When does demand for Conditioner peak?

Search demand for Conditioner on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Conditioner niche?

Conditioner sells for $13.59 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $3.41 to $45.11. The average product has 13,373 reviews, the count a new listing must catch up to.

Conditioner

Pass

Conditioner scores 65 out of 100, a Pass. Shoppers spend an estimated $16.8M a year here, search demand grew +6.0% this quarter, and an estimated 0.5% of orders come back.

Flapen Score: 65
65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 48
Market size: $16.8M/yr9.2M searches / yr
90-day growth: +6.0%search demand this quarter
Competition: 45%top-5 click share · 21 brands · 705 sellers

Flapen Score

Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Conditioner is stronger. Inside it, weaker.

65Pass

This niche Category average

See the method

Market

The Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Conditioner 9.2M times last year and spent an estimated $16.8M. The top 5 brands take 71% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 9.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.8M a year.

Searches, last 12 months: 9.2M
Growth, 90 days vs prior 90: +6.0%
Conversion, latest week: 13.4%
Market size, estimated: $16.8Ma year
Peak month: June1.3× the quietest month
Top search term: conditioner3.3M searches a year

02 · Price

A sale here is worth $13.59.

Listings sell for $13.59 on average, from $3.41 to $45.11. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $13.59 that is $272K to $340K a year per listing.

Average price: $13.59under the $15 to $100 sweet spot
Price range: $3.41–$45.11
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1,000,000 or moreAmazon's top range
Units per listing a year: 20,000–25,000
Revenue per listing a year: $272K–$340K
Returns: 0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Conditioners. It carries 13,373 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #60in Conditioners
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 13,373per listing
Listings tracked: 42

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months: 5
Successful launches: 5Amazon's first-year sales bar
Average brand age: 92 months

Products

Top Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

705

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

45%

Top 20: 79%

Open market

27%

Brand 129%
Brand 212%
Brand 310%
Brand 410%
Brand 59%
Brand 63%

Demand

Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

conditioner3.3M/yr +13.5%7.9% conv.
hair conditioner1.1M/yr +0.1%5.2% conv.
conditioner for women1.0M/yr +2.0%8.9% conv.
dove shampoo and conditioner set670K/yr -3.6%2.9% conv.
pantene conditioner434K/yr +0.7%12.3% conv.
hair conditioner for women358K/yr +0.6%6.2% conv.
dove conditioner290K/yr +14.4%19.3% conv.
conditioner curly hair276K/yr +4.7%6.0% conv.
conditioner for men214K/yr +6.0%7.8% conv.
curly hair conditioner221K/yr +6.8%3.5% conv.

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FAQ

Common Conditioner questions

Answered from the same tracked data.

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