roach gel
Launch itA $1.8M/yr market growing +22.5% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 970K searches
Avg price
Great$21.54avg listing price — sweet spot $15–$100
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Great$8.50–$49.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,255.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, roach gel is a $1.8M/yr Amazon United States market (970K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Launch it — 62/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
roach gel market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $1.3M–$1.7M
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 61%
- Out of stock
- 11.5%
- Avg brand age
- 57 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
68
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
1%
- Combat Gel53%
- qseel19%
- Combat12%
- Terro9%
- Syngenta3%
- KB Roach Bait Gel3%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×
Top roach gel search terms
- combat gel566K/yr
- combat max roach killing gel52K/yr
- combat gel for hair61K/yr
- roachbane30K/yr
- terro roach bait29K/yr
- roach doctor13K/yr
- roachbane gel bait25K/yr
- combat gel hair products14K/yr
- terro roach killer14K/yr
- roach blaster gel bait48K/yr
Top roach gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Combat Gel extreme hold hair gel (500 ML Peach)
Combat Gel$21.184.6★1,750 rev
Phoenix P360S Pepper Gel from qseel. Maximum Strength Police & Military Grade Pepper Spray Gel is Better Sprays at Any Angle 18 feet Flip-top Safety and Belt Clip Included 3 Pack
qseel$40.114.6★2,500 rev
Combat Gel extreme hold hair gel (500 ML Strawberry)
Combat Gel$20.954.6★1,750 rev
Combat Gel extreme hold hair gel (500 ML Unscented)
Combat Gel$21.464.6★1,750 rev
Combat Max Roach Killing Gel for Indoor and Outdoor Use 1 Syringe 2.1 Ounce (Pack of 1)
Combat$8.504.3★28,621 rev
Newest
by launch date
TERRO Cockroach Gel Bait Killer 3 oz Bottles 2-Pack
Terro$27.106,875 rev
6 Tubes Cockroach Gel Natural Formula Roach Gel with 2 Plunger for American German Roach Species Long-Lasting for Kitchen Bathroom Indoor Outdoor & Hidden Areas Pet & Kids Safe 30-Grams
Crobirware$20.5129 rev
Combat Brow Gel (Pink)
Combat Gel$15.06235 rev
TERRO Roach Killer Gel Bait Stations 12-Pack Ready-to-Use Cockroach Bait
Terro$16.14157 rev
Combat Gel extreme hold hair gel (500ML Papaya)
Combat Gel$21.391,750 rev
Trending
90-day click momentumPhoenix P360S Pepper Gel from qseel. Maximum Strength Police & Military Grade Pepper Spray Gel is Better Sprays at Any Angle 18 feet Flip-top Safety and Belt Clip Included 3 Pack
qseel$40.114.6★
Phoenix P360S Pepper Gel from qseel. Maximum Strength Police & Military Grade Pepper Spray Gel is Better Sprays at Any Angle 18 feet Flip-top Safety and Belt Clip Included 4 Pack
qseel$49.974.6★
6 Tubes Cockroach Gel Natural Formula Roach Gel with 2 Plunger for American German Roach Species Long-Lasting for Kitchen Bathroom Indoor Outdoor & Hidden Areas Pet & Kids Safe 30-Grams
Crobirware$20.514.1★
Pepper Gel Spray with UV Dye - Trusted by Military Maximum Strength Quick Access Flip Top Sprays Any Angle 18ft Range - 2 Pack
qseel$30.134.6★
TERRO Roach Killer Gel Bait Stations 12-Pack Ready-to-Use Cockroach Bait
Terro$16.144.4★
What buyers say about roach gel
What buyers praise and complain about, mined from review topics.What buyers love
“Kills Bugs”
“Absolutely effective product”
“Fair price”
“Easy to use”
“has no unpleasant odor”
“Works as advertised”
“The stuff in these syringes is powerful”
“Generally Effective”
“Just clean your home perfectly”
“They're holding up well as well”
What buyers complain about
“pest than we thought”
“Did not work”
“Questionable value”
“falling down immediately”
“I was unable to use”
“Dried too fast”
“There's a slight odor initially”
“Garbage”
“They only temporarily scattered the bugs”
“it's just a mess to clean up”
Top return reasons
Common questions
- Is roach gel profitable to sell on Amazon United States?
- The niche generates $1.8M/yr across 23 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +22.5%. Flapen's verdict: Launch it (62/100).
- How competitive is the roach gel niche?
- 7 brands and 68 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in roach gel?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.6%.
- When does demand for roach gel peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.5× the quietest.
- What does it cost to enter the roach gel niche?
- Listings span $8.50–$49.97; the average listing price is $21.54 (sweet spot $15–$100). The average incumbent carries 11,255 reviews — the moat a new listing must climb.