Press on Nails
PassPress on Nails scores 66 out of 100, a Pass. Shoppers spend an estimated $15.1M a year here, demand is soft, at -2.5% this quarter, and an estimated 1.2% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $15.1M/yr74.1M searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 20%top-5 click share · 47 brands · 110 sellers
Flapen Score
Press on Nails against its category
The dotted line is the Beauty & Personal Care average. Past it, Press on Nails is stronger. Inside it, weaker.
Market
The Press on Nails market on Amazon at a glance
Shoppers on Amazon United States searched for Press on Nails 74.1M times last year and spent an estimated $15.1M. The top 5 brands take 47% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 74.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.1M a year.
- Searches, last 12 months
- 74.1M
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $15.1Ma year
- Peak month
- December1.2× the quietest month
- Top search term
- press on nails25.4M searches a year
02 · Price
A sale here is worth $11.33.
Listings sell for $11.33 on average, from $2.19 to $26.16. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 10,000 to 12,500 of them. At $11.33 that is $113K to $142K a year per listing.
- Average price
- $11.33under the $15 to $100 sweet spot
- Price range
- $2.19–$26.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $113K–$142K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #44 within False Nails & Accessories. It carries 5,529 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #44in False Nails & Accessories
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 5,529per listing
- Listings tracked
- 108
04 · Newcomers
23 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Press on Nails products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
47 falling
Sellers
110
Top-5 brand share
47%
Top 20: 83%
Top-5 click share
20%
Top 20: 46%
Open market
47%
- Brand 114%
- Brand 213%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Press on Nails search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Press on Nails search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- press on nails25.4M/yr
- nails8.9M/yr
- press on nails short4.7M/yr
- glamnetic press on nails4.7M/yr
- fake nails4.0M/yr
- btartbox press on nails3.0M/yr
- nails press ons3.0M/yr
- nail2.8M/yr
- short press on nails2.5M/yr
- kiss press on nails2.6M/yr
Reviews and returns
What reviews say buyers love and hate about Press on Nails
We read the reviews and the return reasons for every product selling here.
“Did not stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Press on Nails questions
Answered from the same tracked data.