Press on Nails
PassPress on Nails scores 66 out of 100, a Pass. Shoppers spend an estimated $15.1M a year here, demand is soft, at -2.5% this quarter, and an estimated 1.2% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $15.1M/yr74.1M searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 20%top-5 click share · 47 brands · 110 sellers
Flapen Score
Press on Nails against its category
The dotted line is the Beauty & Personal Care average. Past it, Press on Nails is stronger. Inside it, weaker.
Market
The Press on Nails market on Amazon at a glance
Shoppers on Amazon United States searched for Press on Nails 74.1M times last year and spent an estimated $15.1M. The top 5 brands take 47% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 74.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.1M a year.
- Searches, last 12 months
- 74.1M
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $15.1Ma year
- Peak month
- December1.2× the quietest month
- Top search term
- press on nails25.4M searches a year
02 · Price
A sale here is worth $11.33.
Listings sell for $11.33 on average, from $2.19 to $26.16. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 10,000 to 12,500 of them. At $11.33 that is $113K to $142K a year per listing.
- Average price
- $11.33under the $15 to $100 sweet spot
- Price range
- $2.19–$26.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $113K–$142K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #44 within False Nails & Accessories. It carries 5,529 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #44in False Nails & Accessories
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 5,529per listing
- Listings tracked
- 108
04 · Newcomers
23 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 24
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Press on Nails products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LPOODDNU Press on Nails
- Price
- $7.15
- Rating
- 4.2/5
- Reviews
- 1,362
- Age
- 10mo ago
Beetles French Tips Press On Nails: 150 Pcs Pink Short Square Press On Nails Fake Nail Tips Reusable Acrylic Gel Nail False Nails Art DIY Gifts For Women
- Price
- $10.38
- Rating
- 4.6/5
- Reviews
- 4,652
- Age
- 2y ago
Glamnetic Press On Nails - MaDamn | French Tip UV Finish Short Pointed Almond Fake Nails Salon Quality Semi-Transparent Nails in 12 Sizes - 24 Nail Kit with Glue
- Price
- $15.16
- Rating
- 4.1/5
- Reviews
- 13,455
- Age
- 4y ago
CTTHNBD Press on Nails Almond - French Tip Fake Nails with Gold Line Design - Medium Fasle Nails Press ons - for Women 24 Pcs
- Price
- $6.99
- Rating
- 4.1/5
- Reviews
- 2,465
- Age
- 1y ago
BTArtbox Square Ombre Press On Nails -Soft Gel Press On Nails Short with Nail Glue 16 Sizes - 32 Reusable Fake Nails Kit Vanilla Cream
- Price
- $14.24
- Rating
- 4.4/5
- Reviews
- 10,536
- Age
- 3y ago
Trending
estimated 90-day click momentum
French Tips Press on Nails Medium Almond Nails Press on with 5D Flower Charm Design Glossy Brown Glue on Nails Water Ripple Rhinestones Fake Nail Reusable Fall Winter Nail for Women Manicure 24Pcs
- Price
- $8.19
- Rating
- 4.2/5
- Reviews
- 247
- Age
- 8mo ago
Glamnetic Press On Nails - Into Blue | Glazed Short Oval Fake Nails with Periwinkle French Tips Salon Quality Summer Nails | 15 Sizes - 30 Nail Kit with Glue
- Price
- $16.66
- Rating
- 4.3/5
- Reviews
- 2,356
- Age
- 1y ago
Kiss Impress No Glue Mani Press On Nails Model Classic French Manicure Kit 30 Light Neutral + White Tip Short Squoval With IMPROVED Adhesive Includes Prep Pad Manicure Stick & Mini File
- Price
- $8.34
- Rating
- 4.4/5
- Reviews
- 1,689
- Age
- 2y ago
6 Packs (144 Pcs) | Reusable Press on Nails | Stick on Nails 12 Sizes-6 Styles | Cute Bow Nails
- Price
- $10.25
- Rating
- 4.5/5
- Reviews
- 423
- Age
- 11mo ago
Polka Dot Press on Nails Short Almond Fake Nails Cute False Nails Press ons with White Dots Design Full Cover Stick on Nail for Women Manicure Glossy | Reusable | Nail Sticky Tab | Easy Apply | 30Pcs
- Price
- $7.05
- Rating
- 4.2/5
- Reviews
- 256
- Age
- 1y ago
Newest
by launch dateFrench Tips Press on Nails Medium Almond Nails Press on with 5D Flower Charm Design Glossy Brown Glue on Nails Water Ripple Rhinestones Fake Nail Reusable Fall Winter Nail for Women Manicure 24Pcs
- Price
- $8.19
- Rating
- 4.2/5
- Reviews
- 247
- Age
- 8mo ago
LPOODDNU Press on Nails
- Price
- $7.15
- Rating
- 4.2/5
- Reviews
- 1,362
- Age
- 10mo ago
6 Packs (144 Pcs) | Reusable Press on Nails | Stick on Nails 12 Sizes-6 Styles | Cute Bow Nails
- Price
- $10.25
- Rating
- 4.5/5
- Reviews
- 423
- Age
- 11mo ago
Glamnetic x GLAMZILLA Press On Nails - NOT YOUR CINDER-ELLA | Short Almond Nude Fake Nails with Velvet French Tip Effect Salon Quality Wedding Nails | 15 Sizes - 30 Nail Kit with Glue
- Price
- $21.33
- Rating
- 4.6/5
- Reviews
- 876
- Age
- 12mo ago
Foccna Press on Nails Almond Fake Nails with Gold Line Design Glue on Nails Acrylic Nails Glossy Full Cover Stick on Nails for Women 24Pcs
- Price
- $7.08
- Rating
- 4.2/5
- Reviews
- 3,200
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
47 falling
Sellers
110
Est. top-5 brand share
47%
Top 20: 83%
Est. top-5 click share
20%
Top 20: 46%
Open market
47%
- Glamnetic14%
- BTArtbox13%
- beetles Gel Polish8%
- modelones6%
- LPOODDNU6%
- CTTHNBD5%
Demand
Press on Nails search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Press on Nails search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- press on nails25.4M/yr
- nails8.9M/yr
- press on nails short4.7M/yr
- glamnetic press on nails4.7M/yr
- fake nails4.0M/yr
- btartbox press on nails3.0M/yr
- nails press ons3.0M/yr
- nail2.8M/yr
- short press on nails2.5M/yr
- kiss press on nails2.6M/yr
Reviews and returns
What reviews say buyers love and hate about Press on Nails
We read the reviews and the return reasons for every product selling here.
“Did not stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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$654K/yr+95.9%
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$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Press on Nails questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data