Native Deodorant Spray

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+13.2%

Conversion, latest week

10.1%

Market size, estimated

$4.3Ma year

Peak month

May1.6× the quietest month

Top search term

dr squatch deodorant for men840K searches a year

Listings sell for $20.71 on average, from $7.86 to $35.27. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $20.71 that is $62K to $83K a year per listing.

Average price

$20.71inside the $15 to $100 sweet spot

Price range

$7.86–$35.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

3,000–4,000

Revenue per listing a year

$62K–$83K

Returns

0.6%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #321 within Deodorants & Antiperspirants. It carries 9,821 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#321in Deodorants & Antiperspirants

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

9,821per listing

Listings tracked

48

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

13

Successful launches

13Amazon's first-year sales bar

Average brand age

71 months