Native Deodorant Spray
PassNative Deodorant Spray scores 67 out of 100, a Pass. Shoppers spend an estimated $4.3M a year here, search demand grew +13.2% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 4867
- Market size
- $4.3M/yr2.1M searches / yr
- 90-day growth
- +13.2%search demand this quarter
- Competition
- 37%top-5 click share · 6 brands · 673 sellers
Flapen Score
Native Deodorant Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Native Deodorant Spray is stronger. Inside it, weaker.
Market
The Native Deodorant Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Native Deodorant Spray 2.1M times last year and spent an estimated $4.3M. The top 5 brands take 99% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +13.2%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $4.3Ma year
- Peak month
- May1.6× the quietest month
- Top search term
- dr squatch deodorant for men840K searches a year
02 · Price
A sale here is worth $20.71.
Listings sell for $20.71 on average, from $7.86 to $35.27. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 3,000 to 4,000 of them. At $20.71 that is $62K to $83K a year per listing.
- Average price
- $20.71inside the $15 to $100 sweet spot
- Price range
- $7.86–$35.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $62K–$83K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #321 within Deodorants & Antiperspirants. It carries 9,821 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #321in Deodorants & Antiperspirants
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 9,821per listing
- Listings tracked
- 48
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Native Deodorant Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
673
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
0%
- Brand 182%
- Brand 210%
- Brand 33%
- Brand 43%
- Brand 51%
- Brand 61%
Demand
Native Deodorant Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Native Deodorant Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dr squatch deodorant for men840K/yr
- dr squatch deodorant201K/yr
- natural deodorant for men175K/yr
- sasquatch deodorant113K/yr
- squatch deodorant136K/yr
- dr teals deodorant118K/yr
- dr. squatch deodorant73K/yr
- organic deodorant for men56K/yr
- dr sasquatch deodorant46K/yr
- magnesium deodorant41K/yr
Reviews and returns
What reviews say buyers love and hate about Native Deodorant Spray
We read the reviews and the return reasons for every product selling here.
“Scent doesn't last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Native Deodorant Spray questions
Answered from the same tracked data.