Amazon AE Niche Research — 3,090 Niches Scored (2026)
Niches tracked
3,090
across 22 categories
Market size/yr
$1.2B
Median growth (90d)
+1.5%
90-day search growth
Latest weekly searches
10.7M
week of 2026-07-19
Where the money is
Yearly tracked market size by categoryElectronics
$196.7M218 niches
Health
$170.1M371 niches
Beauty
$141.1M445 niches
Kitchen
$138.4M265 niches
Computers
$113.0M138 niches
Grocery
$99.3M419 niches
Home
$63.0M213 niches
Fashion
$55.9M214 niches
Baby Products
$45.3M132 niches
Pet Supplies
$30.4M62 niches
Sporting Goods
$28.9M103 niches
Automotive
$21.0M72 niches
Toys
$19.8M113 niches
Appliances
$19.6M17 niches
Tools & Home Improvement
$16.2M56 niches
Patio, Lawn & Garden
$14.3M42 niches
Arts & Crafts
$12.8M104 niches
Office Products
$11.0M53 niches
+4 too small to tile at tap-target size — every entry is listed below the map
Demand
Weekly Amazon search volume, last 104 weeks.Movers — 90-day search growth
Rising
Categories
| # | Category | Niches | Market/yr | Median 90d | Launch-ready | Score |
|---|---|---|---|---|---|---|
| 1 | Electronics | 218 | $196.7M | -2.7% | 4 | 45 |
| 2 | Health | 371 | $170.1M | +4.3% | 23 | 51 |
| 3 | Beauty | 445 | $141.1M | +4.2% | 20 | 51 |
| 4 | Kitchen | 265 | $138.4M | -4.4% | 9 | 49 |
| 5 | Computers | 138 | $113.0M | -1.3% | 3 | 42 |
| 6 | Grocery | 419 | $99.3M | +2.7% | 13 | 52 |
| 7 | Home | 213 | $63.0M | -5.6% | 2 | 51 |
| 8 | Fashion | 214 | $55.9M | +12.7% | 2 | 49 |
| 9 | Baby Products | 132 | $45.3M | +7.4% | 3 | 51 |
| 10 | Pet Supplies | 62 | $30.4M | +6.7% | 7 | 56 |
| 11 | Sporting Goods | 103 | $28.9M | +4.9% | 4 | 48 |
| 12 | Automotive | 72 | $21.0M | +0.5% | 0 | 50 |
| 13 | Toys | 113 | $19.8M | -1.3% | 0 | 47 |
| 14 | Appliances | 17 | $19.6M | -11.3% | 1 | 48 |
| 15 | Tools & Home Improvement | 56 | $16.2M | +4.0% | 2 | 49 |
| 16 | Patio, Lawn & Garden | 42 | $14.3M | -2.2% | 3 | 54 |
| 17 | Arts & Crafts | 104 | $12.8M | +4.2% | 0 | 52 |
| 18 | Office Products | 53 | $11.0M | -1.1% | 0 | 49 |
| 19 | Lighting | 25 | $5.5M | -3.7% | 0 | 47 |
| 20 | Industrial & Scientific | 16 | $3.9M | +3.5% | 0 | 48.5 |
| 21 | Musical Instruments | 11 | $2.9M | -3.9% | 0 | 41 |
| 22 | Everything Else | 1 | $173K | +14.0% | 0 | 60 |
Best niches right now
| # | Niche | Verdict | Score | Market/yr | 90d | Top 5 | Rating | Price |
|---|---|---|---|---|---|---|---|---|
| 1 | taba squishy Health | Worth a look | 81 | $747K | +214.2% | 21% | 3.7★ | $46.30 |
| 2 | cat litter Pet Supplies | Launch it | 80 | $2.0M | +60.0% | 51% | 4.2★ | $32.35 |
| 3 | tofu cat litter Pet Supplies | Worth a look | 77 | $314K | +50.4% | 37% | 4.1★ | $68.23 |
| 4 | water gun Toys | Worth a look | 77 | $266K | +115.9% | 28% | 3.9★ | $52.26 |
| 5 | cat treats Pet Supplies | Launch it | 75 | $1.1M | +36.3% | 32% | 4.5★ | $25.62 |
| 6 | disposable towels Beauty | Worth a look | 75 | $196K | +78.2% | 35% | 4.4★ | $49.55 |
| 7 | sardines Grocery | Launch it | 74 | $1.2M | +18.0% | 26% | 4.2★ | $43.21 |
| 8 | coconut milk Grocery | Launch it | 74 | $865K | +30.1% | 26% | 4.4★ | $31.46 |