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Google Fitbit Air

Fail

The top 5 brands take 98% of clicks, so Google Fitbit Air is a Fail.

Flapen Score
46
46 / 100
Top 41% of 218 Electronics niches · +1 vs the category median of 45
Market size
$6.7M/yr1.4M searches / yr
90-day growth
+539.7%search demand this quarter
Competition
92%top-5 click share · 6 brands · 22 sellers

Flapen Score

Google Fitbit Air against its category

The dotted line is the Electronics average. Past it, Google Fitbit Air is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Fitbit Air market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Google Fitbit Air 1.4M times last year and spent an estimated $6.7M. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +539.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+539.7%
Conversion, latest week
1.0%
Market size, estimated
$6.7Ma year
Top search term
fitbit air309K searches a year

02 · Price

A sale here is worth $468.36.

Listings sell for $468.36 on average, from $37.04 to $705.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $468.36 that is $351K to $468K a year per listing.

Average price
$468.36above the $15 to $100 sweet spot
Price range
$37.04–$705.84
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$351K–$468K
Returns
5.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #7 within Electronics. It carries 3,744 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
75%
Out of stock, average day
21.6%
Average rank
#7in Electronics
Average rating
4.03 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,744per listing
Listings tracked
8

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Google Fitbit Air products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

$0$668K$1.3M$2.0M$2.7M1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Google31%
  • Fitbit27%
  • Generic26%
  • ArmFit7%
  • Amazfit7%
  • WHOOP2%

Search terms

Top Google Fitbit Air search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitbit air309K/yr
  • google fitbit air294K/yr
  • fitbit128K/yr
  • amazfit helio strap143K/yr
  • amazfit171K/yr
  • google fitbit33K/yr
  • fitbit air google26K/yr
  • amazfit helio47K/yr
  • fitness band61K/yr
  • fitbit air band21K/yr

Reviews and returns

What reviews say buyers love and hate about Google Fitbit Air

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “الجودة الشاملة”
12%of negative reviews mention “الوظيفة - بشكل عام”
5.2%of orders come back
“Doesnt work”
A buyer, on “الوظيفة - بشكل عام”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Google Fitbit Air questions

Answered from the same tracked data.