taba squishy
Worth a lookShows demand growing +214.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+214.2%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$46.30avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Good$747K$747K/yr · 819K searches
Review moat
Good761.55avg incumbent reviews — the moat a new listing must climb
Price range
Good$1.71–$137.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, taba squishy is a $747K/yr Amazon United Arab Emirates market (819K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 81/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
taba squishy market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $579K–$695K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 63%
- Out of stock
- 35.1%
- Avg brand age
- 27 months
- Avg seller age
- 65 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
192
Top-5 brand share
49%
Top 20: 85%
Top-5 click share
21%
Top 20: 58%
Open market
47%
- Generic27%
- Schylling6%
- AYEBIA6%
- SHAHNARO5%
- SUISUILE5%
- SLEEPHEAD4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +214.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 11.3×
Top taba squishy search terms
- squishy562K/yr
- سكوشي53K/yr
- squishies53K/yr
- squishy toys62K/yr
- squishys20K/yr
- squishy set8K/yr
- jumbo squishy7K/yr
- cheap squishy7K/yr
- سكويشي7K/yr
- viral squishy5K/yr
Top taba squishy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
kotron 3 PCS Butter Squishy Toys Super Soft Butter-Shaped Slow Rising Squishy Sticky Butter Sticks Squeeze Toys Realistic Food Squishies Fidget Toys for Decompression Anxiety Relaxation
SUISUILE$44.163.8★98 rev
Squishy Green Apples Ball Slow Rebound Green Apples Shape Squishies Fidget Toy for ADHD Autism for Adults Kids
Generic$29.832.4★7 rev
Yellow Squeeze Cheese Squishy Soft Novelty Slow Rising Sensory Cheese Stress (Cheese Yellow)
Generic$33.684.6★5 rev
kotron Butter Squeeze Toy Butter Stick Toys Slow Growth Relax PU Material for Office School Anxiety Relief and Decompression (Light Yellow)
Lyreh$24.673.9★525 rev
AYEBIA Butter Squishy Toy Realistic Slow-Rise Salted Butter Stick Stress Reliever Soft TPR Squeeze Sensory Fidget for Kids & Adults Funny Prank Gag Gift 4oz Size 1 Piece
AYEBIA$27.813.2★7 rev
Newest
by launch date
Schylling NeeDoh Nice Cube Squishy Sensory Fidget Toy Assorted Colours 5.7 cm Stress Relief for Kids and Adults
Schylling$48.648 rev
AR Trading Glitter Dumpling Squishy Stress Ball with Bamboo Steamer Basket Kawaii Mochi Fidget Toy for Kids Adults Anti-Anxiety Sensory Squeeze Bao Bun Random Mystery Color 1 Pack
AR Trading$29.564 rev
AYEBIA Squishy Swiss Cheese Stress Relief Toy 6cm Soft Slow Rising Fidget Sensory Squeeze Ball for Adults Kids Anxiety ADHD Autism Office Desk Toy Cute Yellow Cheese Gift (1 Pack)
AYEBIA$30.372 rev
Cheese Squishy (7cm) Cheese Block Squeeze Toy Squishies Stress Relief Fidget Toy for 3+ Year Boys Girls Classroom Party Favors Goodie Bags Fillers Birthday Day Gifts and Prize
Generic$57.053 rev
Squishy Green Apples Ball Slow Rebound Green Apples Shape Squishies Fidget Toy for ADHD Autism for Adults Kids
Generic$29.837 rev
Trending
90-day click momentum
Sensory Squeeze Ball with Velvety Texture and Wave Pattern Soft Squishy Ball for Stress Relief for Children Adults - Ideal for Home School & Travel as a Gift
Generisch$28.592.5★
SLEEPHEAD Cheese Squishy Stress Ball 7cm Cute Cheese Block Fidget Toy for Anxiety Relief Soft Silicone Squeeze Cheese Squishy Toy for Adults Teens Desk Decor & Party Favor
SLEEPHEAD$65.064.8★
Jaru Toys Squish Attack Squoshy Spheres Sensory Toy
Jaru Toys$15.041.0★
AYEBIA Butter Squishy Toy Realistic Slow-Rise Salted Butter Stick Stress Reliever Soft TPR Squeeze Sensory Fidget for Kids & Adults Funny Prank Gag Gift 4oz Size 1 Piece
AYEBIA$27.813.2★
SHAHNARO Color Changing Stress Balls 4 Pcs Mesh Stress Balls Color Changing Squeeze Stress Balls Sensory Fidget Toy for Kids & Adults Classroom Rewards Party Favors Random Colors
SHAHNARO$69.792.6★
What buyers say about taba squishy
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“fun”
“Its very soft”
“Worth it”
“still fun smell good”
“Yummy”
“It feels just like how it looks in the pictures”
“User friendly”
“I would recommend this product for its own unique style”
“Luckily we got the colour we wished for”
What buyers complain about
“Average quality”
“Breaks EASILY”
“Very small”
“Color problem”
“Misleading Pictures”
“Smells chemical”
“Overpriced”
“Not like how it says it should be its soo hard”
“glue coming out of it”
“doesnt hold its shape”
Top return reasons
Common questions
- Is taba squishy profitable to sell on Amazon United Arab Emirates?
- The niche generates $747K/yr across 96 tracked products. 25 of 59 products launched in the last 360 days are still selling. 90-day search growth is +214.2%. Flapen's verdict: Worth a look (81/100).
- How competitive is the taba squishy niche?
- 50 brands and 192 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in taba squishy?
- Top complaints mined from reviews: الجودة الشاملة, متانة, الحجم الكلي. The return rate is 0.5%.
- When does demand for taba squishy peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 11.3× the quietest.
- What does it cost to enter the taba squishy niche?
- Listings span $1.71–$137.89; the average listing price is $46.30 (sweet spot $15–$100). The average incumbent carries 762 reviews — the moat a new listing must climb.