ice pack
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.83avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+82.6%90-day search growth — must beat 0% to launch
Price range
Great$6.84–$67.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,361.1avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 72K searches
According to Flapen's Amazon United Arab Emirates niche tracking, ice pack is a $120K/yr Amazon United Arab Emirates market (72K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 72/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ice pack market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $164K–$197K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 13.8%
- Avg brand age
- 42 months
- Avg seller age
- 77 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
82
Top-5 brand share
33%
Top 20: 78%
Top-5 click share
23%
Top 20: 63%
Open market
62%
- Trister9%
- WORLD-BIO8%
- Excefore6%
- AMERTEER6%
- KASTWAVE4%
- valuxe4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.6% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 1.9×
Top ice pack search terms
- ice pack35K/yr
- ice bag14K/yr
- ice packs11K/yr
- ice pac for pain relief5K/yr
- cold pack4K/yr
- ice bag for pain relief4K/yr
Top ice pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERTEER 4-Pack Lunch Box Ice Pack | Reusable Slim Freezer Bag for Refrigeration Cooler Bag for Work School Picnic or Camping | Keeps Food Fresh Lightweight Design for Easy Portability
AMERTEER$20.484.5★79 rev
Ice Pack 2 Reusable Hot and Cold Ice Packs for Injuries Joint Pain Muscle Soreness and Body Inflammation - Reusable Gel Wraps - Adjustable & Flexible for Knees Back Shoulders Arms and Legs
Excefore$39.744.3★156 rev
Trister Beads Cold/Hot Pack Medium TS-590HCB - Microwavable & Freezable Reusable Pain Relief - 26x10cm - Flexible for Fever Migraines Sports Injuries
Trister$9.754.0★30 rev
MUELLER ICE BAG 9:6621ML
MUELLER$43.904.6★12,168 rev
Valuxe Lunch Box Ice Packs Environment Protection Healthy BPA-Free Reusable Refreshable Keep Foods and Drinks Chill Quick Freeze Meal in Cooler Lunch Bag Picnic Camping Outdoor (6 PCS Set)
valuxe$34.204.5★144 rev
Newest
by launch date
UZISUO Large Ice Pack Extra Long-Lasting Cooling 3Pcs Reusable Cold Pack Flexible Hot & Cold Gel PadAdjustable Ice Wrap for Knee Shoulder Ankle Back & NeckPost-Sport Recovery
Uzisuo$38.042 rev
AEVPTE Ice Pack 3pcs Reusable Gel Ice Pack for Injuries Deep Blue
AEVPTE$34.4075 rev
Small Ice Pack for Injuries Reusable Tiny Ice Bags Reusable Hot Water Bag for Pain Relief Hot & Cold Therapy Ice Bag No-Leak Elastic Breathable Ice Cold Pack Size 6 2Pcs
Teslniher$29.06101 rev
LIMOS 4-Pack Reusable Ice Packs Slim Freezer Bag Inserts for Lunch Bags Cooler Bags Travel Work School Picnic Lightweight & Long-Lasting Cold Storage
LIMOS$17.094 rev
Zenizey Reusable Ice Packs for Pain Relief 2 Packs Hot & Cold Gel Ice Wrap with Adjustable Strap Flexible Soft Cold Pack for Shoulder Back Ankle Knee Arms Joints & Muscle Soreness
Zenizey$59.5123 rev
Trending
90-day click momentumUZISUO Large Ice Pack Extra Long-Lasting Cooling 3Pcs Reusable Cold Pack Flexible Hot & Cold Gel PadAdjustable Ice Wrap for Knee Shoulder Ankle Back & NeckPost-Sport Recovery
Uzisuo$38.045.0★
Small Ice Pack for Injuries Reusable Tiny Ice Bags Reusable Hot Water Bag for Pain Relief Hot & Cold Therapy Ice Bag No-Leak Elastic Breathable Ice Cold Pack Size 6 2Pcs
Teslniher$29.064.7★
Pack of 6 Reusable Lunch Box Ice Packs Slim Freezer Blocks for Kids Adults Breastmilk Work School Picnic & Camping Long-Lasting Non-Toxic Durable Ice Bricks for Food & Drink
VERTEXA$29.194.2★
Rightsure 2 Ice Pack Reusable Cold and Hot Therapy for Pain ReliefFlexible Gel Cold and Hot Packs for Trauma Swelling Muscle Soreness and Post-Surgery Recovery
Rightsure$43.105.0★
Ice Pack 2 Reusable Hot and Cold Ice Packs for Injuries Joint Pain Muscle Soreness and Body Inflammation - Reusable Gel Wraps - Adjustable & Flexible for Knees Back Shoulders Arms and Legs
Excefore$39.744.3★
What buyers say about ice pack
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“Very convenient”
“everything else that needs refrigeration perfectly cool until I get home”
“Very good for bruises and pain / swelling”
“Lasts long”
“It solved my problem”
“Very useful for hot and cold therapy”
“cheerful in color”
“As good good as in the picture”
“Soft interior easily molds to areas like back, shoulders, knees, and legs for a comfortable fit”
What buyers complain about
“Small in size”
“Easy breakable”
“Very small and rough material”
“This is not compact size”
“Wish the cold lasted longer though”
“Doesnt start hot for more than 10 minutes”
“Not Good Quality”
“Nothing as expected for gentle use on inflammations”
“They break after few usages only”
“my neck pain after work”
Top return reasons
Common questions
- Is ice pack profitable to sell on Amazon United Arab Emirates?
- The niche generates $120K/yr across 78 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +82.6%. Flapen's verdict: Worth a look (72/100).
- How competitive is the ice pack niche?
- 50 brands and 82 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in ice pack?
- Top complaints mined from reviews: الحجم الكلي, قوة, ملمس صلب. The return rate is 1.3%.
- When does demand for ice pack peak?
- Demand peaks in May–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the ice pack niche?
- Listings span $6.84–$67.10; the average listing price is $32.83 (sweet spot $15–$100). The average incumbent carries 2,361 reviews — the moat a new listing must climb.