Butter Squishy
PassButter Squishy scores 69 out of 100, a Pass. Shoppers spend $173K a year here, search demand grew +341.6% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 69 / 100Top 2% of 371 Health niches · +18 vs the category median of 5169
- Market size
- $173K/yr89K searches / yr
- 90-day growth
- +341.6%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 101 sellers
Flapen Score
Butter Squishy against its category
The dotted line is the Health average. Past it, Butter Squishy is stronger. Inside it, weaker.
Market
The Butter Squishy market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Butter Squishy 89K times last year and spent an estimated $173K. The top 5 brands take 78% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +341.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- +341.6%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $173Ka year
- Top search term
- butter squishy66K searches a year
02 · Price
A sale here is worth $41.25.
Listings sell for $41.25 on average, from $24.67 to $60.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $41.25 that is $10K to $21K a year per listing.
- Average price
- $41.25inside the $15 to $100 sweet spot
- Price range
- $24.67–$60.42
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$21K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #78 within Medical Supplies & Equipment. It carries 44 reviews at 3.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 73%
- Out of stock, average day
- 27.6%
- Average rank
- #78in Medical Supplies & Equipment
- Average rating
- 3.76 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 44per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 7 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Butter Squishy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
kotron Butter Squeeze Toy Butter Stick Toys Slow Growth Relax PU Material for Office School Anxiety Relief and Decompression (Light Yellow)
- Price
- $24.67
- Rating
- 3.9/5
- Reviews
- 525
- Age
- 1y ago

kotron 3 PCS Butter Squishy Toys Super Soft Butter-Shaped Slow Rising Squishy Sticky Butter Sticks Squeeze Toys Realistic Food Squishies Fidget Toys for Decompression Anxiety Relaxation
- Price
- $44.16
- Rating
- 3.8/5
- Reviews
- 98
- Age
- 1y ago

Salted Butter Squishy Squishyy hand gym streess relif 1 pcs
- Price
- $42.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

10in Giant Butter Squishy Jumbo Big Butters 14oz Squeeze Stress Balls Large Butter Stick Stress Relief Slow Rising Fun for Anxiety Relief Party Favors(1 PCS)
- Price
- $60.42
- Rating
- 1.9/5
- Reviews
- 8
- Age
- 2mo ago

NYVIO 1pc Butter Squishy Slow Rising Stress Relief Fidget for Kids & Adults Soft PU Sensory Squishy for Anxiety Relief Decompression Desk Item Party Favor Gift Light Yellow
- Price
- $26.13
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 2mo ago
Trending
90-day click momentum
Salted Butter Squishy Squishyy hand gym streess relif 1 pcs
- Price
- $42.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Butter Squishy Sensory Cheese Block Slow Rise Squishy 2026 New Adults Soft Novelty Rebounding Sensory Theme Cheese Butter Stress Balls (a set of 2pcs)
- Price
- $60.09
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

10in Giant Butter Squishy Jumbo Big Butters 14oz Squeeze Stress Balls Large Butter Stick Stress Relief Slow Rising Fun for Anxiety Relief Party Favors(1 PCS)
- Price
- $60.42
- Rating
- 1.9/5
- Reviews
- 8
- Age
- 2mo ago

AYEBIA Butter Squishy Toy Realistic Slow-Rise Salted Butter Stick Stress Reliever Soft TPR Squeeze Sensory Fidget for Kids & Adults Funny Prank Gag Gift 4oz Size 1 Piece
- Price
- $27.81
- Rating
- 3.2/5
- Reviews
- 7
- Age
- 2mo ago

SHAHNARO Butter Squishy Toy 2 Pcs 14cm Super Soft Slow Rising Butter Stick Squishy Sensory Fidget Squeeze for Kids & Adults Party Favor Novelty Toy
- Price
- $50.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5y ago
Newest
by launch date
Slow Rebound Cute Butter Squeeze Stress Balls Drop Malt Sugar Balls Stress Relief Fidget Squeeze Toys for 3+ Year Boys Girls Classroom Party Favors Goodie Bags Fillers Birthday Gift
- Price
- $39.59
- Rating
- 2.0/5
- Reviews
- 2
- Age
- today

NYVIO 1pc Butter Squishy Slow Rising Stress Relief Fidget for Kids & Adults Soft PU Sensory Squishy for Anxiety Relief Decompression Desk Item Party Favor Gift Light Yellow
- Price
- $26.13
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 2mo ago

10in Giant Butter Squishy Jumbo Big Butters 14oz Squeeze Stress Balls Large Butter Stick Stress Relief Slow Rising Fun for Anxiety Relief Party Favors(1 PCS)
- Price
- $60.42
- Rating
- 1.9/5
- Reviews
- 8
- Age
- 2mo ago

Butter Squishy Sensory Cheese Block Slow Rise Squishy 2026 New Adults Soft Novelty Rebounding Sensory Theme Cheese Butter Stress Balls (a set of 2pcs)
- Price
- $60.09
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Salted Butter Squishy Stress Relief Toy 14oz Slow Rising Squeeze Fidget Toy for Kids & Adults Hand Exercise & Finger Activity Toy Anxiety Relief Sensory Toy Office Desk Accessory
- Price
- $53.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
101
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Lyreh26%
- Generic22%
- SUISUILE14%
- Siebkorb9%
- NYVIO7%
- AYEBIA6%
- Open — no brand owns it (4 brands, 16%)
Search terms
Top Butter Squishy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- butter squishy66K/yr
- buter squishy17K/yr
- squishy butter6K/yr
Reviews and returns
What reviews say buyers love and hate about Butter Squishy
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter Squishy questions
Answered from the same tracked data.









