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Butter Squishy

Pass

Butter Squishy scores 69 out of 100, a Pass. Shoppers spend $173K a year here, search demand grew +341.6% this quarter, and returns run at 0.0% of orders.

Flapen Score
69
69 / 100
Top 2% of 371 Health niches · +18 vs the category median of 51
Market size
$173K/yr89K searches / yr
90-day growth
+341.6%search demand this quarter
Competition
66%top-5 click share · 10 brands · 101 sellers

Flapen Score

Butter Squishy against its category

The dotted line is the Health average. Past it, Butter Squishy is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butter Squishy market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Butter Squishy 89K times last year and spent an estimated $173K. The top 5 brands take 78% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +341.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+341.6%
Conversion, latest week
4.7%
Market size, estimated
$173Ka year
Top search term
butter squishy66K searches a year

02 · Price

A sale here is worth $41.25.

Listings sell for $41.25 on average, from $24.67 to $60.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $41.25 that is $10K to $21K a year per listing.

Average price
$41.25inside the $15 to $100 sweet spot
Price range
$24.67–$60.42
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$10K–$21K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #78 within Medical Supplies & Equipment. It carries 44 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
73%
Out of stock, average day
27.6%
Average rank
#78in Medical Supplies & Equipment
Average rating
3.76 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
44per listing
Listings tracked
15

04 · Newcomers

Amazon counts 7 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
19 months

Products

Top Butter Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$35K$52K$69K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

101

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

16%

  • Lyreh26%
  • Generic22%
  • SUISUILE14%
  • Siebkorb9%
  • NYVIO7%
  • AYEBIA6%
  • Open — no brand owns it (4 brands, 16%)

Search terms

Top Butter Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butter squishy66K/yr
  • buter squishy17K/yr
  • squishy butter6K/yr

Reviews and returns

What reviews say buyers love and hate about Butter Squishy

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “تجربة ترفيهية/ممتعة”
32%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad quality”
A buyer, on “الجودة الشاملة”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Butter Squishy questions

Answered from the same tracked data.