putty
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$40.50avg listing price — sweet spot $15–$100
Price range
Great$12.60–$92.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+93.7%90-day search growth — must beat 0% to launch
Competition
Great32%top-5 click share — an open shelf
Review moat
Good573.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 70K searches
According to Flapen's Amazon United Arab Emirates niche tracking, putty is a $99K/yr Amazon United Arab Emirates market (70K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 69/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
putty market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $122K–$162K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 23%
- Out of stock
- 12.5%
- Avg brand age
- 45 months
- Avg seller age
- 57 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
54
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
32%
Top 20: 82%
Open market
14%
- Crazy Aaron's59%
- BLYPHOO9%
- NALACAL6%
- Generic4%
- Bossil4%
- Crazy Aarons Puttyworld4%
- Open — no brand owns it (11 brands, 14%)
Demand
Weekly Amazon search volume, last 14 weeks — +93.7% search growth over the last 90 days.Top putty search terms
- crazy aarons putty21K/yr
- putty20K/yr
- wall repair paste9K/yr
- thinking putty6K/yr
- wall filler5K/yr
- wall putty5K/yr
- filler4K/yr
Top putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wall Mending Agent Repair Paste Kit: Drywall Repair Putty Safe Wall Repairing Ointment Crack Repair Cream with Scraper for Wood Plaster Surface Repair Easy to Fill (100g x2 Sets)
BLYPHOO$26.714.4★135 rev
Wall Repair Paste Spackle White Paint for Wall Touch up Paint Hole Filler Repair Paste Mending Agent Putty Plaster with Scraper
NALACAL$24.513.9★44 rev
Crazy Aarons Eggcellent Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
Crazy Aaron's$52.994.3★235 rev
Crazy Aarons Amazing Axolotl Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
Crazy Aaron's$54.444.6★54 rev
Crazy Aarons Mini Tin - Starfish - UK Safe
Crazy Aaron's$17.563.7★9 rev
Newest
by launch date
Wall Repair Kit Putty Filler Paste - Wall Repair Paste - for Ceiling Door Fixing Mending Home Apartment Dormitory
Generic$23.600 rev
Hasanat Essentials Bossil All-Purpose Putty Quick Drying Wall Filler for Drywall Interior & Exterior Surfaces Paintable & Non-Shrinking 500g (Putty Filler White)
Hasanat Essentials$12.6021 rev
SKY-TOUCH Wall Repair Paste Kit 250g White Spackle for Cracks & Holes Fast-Drying Odorless Putty With Scraper Sandpaper & Gloves for Smooth Interior Wall Finish
SKY TOUCH$14.6012 rev
Crazy Aarons Better Butter Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
Crazy Aaron's$58.63350 rev
Crazy Aarons Amazing Axolotl Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
Crazy Aaron's$54.4454 rev
Trending
90-day click momentumWall Repair Kit Putty Filler Paste - Wall Repair Paste - for Ceiling Door Fixing Mending Home Apartment Dormitory
Generic$23.600.0★
Crazy Aarons Sponge Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
Crazy Aaron's$50.453.8★
Crazy Aarons Pegasus Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
Crazy Aaron's$51.624.7★
Crazy Aarons Amazing Axolotl Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
Crazy Aaron's$54.444.6★
Crazy Aarons Mini Tin - Rock n Roll - UK Safe
Crazy Aaron's$17.423.6★
What buyers say about putty
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Its so soft”
“great value”
“its pretty easy to use”
“Perfect for toddler”
“Not too big so easy to handle for small hands”
“As advertised”
“it sets to a clean”
“bright white - no yellow tinting like I've seen with similar products in the past”
What buyers complain about
“Its very small”
“It is not user friendly at all”
“Bad quality”
“Waste of money”
“Very small and not good product for painting repairs”
“it doesn't roll easily”
“Its like clay”
“It didn't solve my problem”
Top return reasons
Common questions
- Is putty profitable to sell on Amazon United Arab Emirates?
- The niche generates $99K/yr across 40 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +93.7%. Flapen's verdict: Worth a look (69/100).
- How competitive is the putty niche?
- 17 brands and 54 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in putty?
- Top complaints mined from reviews: الحجم الكلي, سهولة الاستخدام, الجودة الشاملة. The return rate is 1.0%.
- What does it cost to enter the putty niche?
- Listings span $12.60–$92.45; the average listing price is $40.50 (sweet spot $15–$100). The average incumbent carries 573 reviews — the moat a new listing must climb.