Putty
PassPutty scores 69 out of 100, a Pass. Shoppers spend $99K a year here, search demand grew +93.7% this quarter, and returns run at 1.0% of orders.
- Flapen Score
- 69 / 100Top 2% of 371 Health niches · +18 vs the category median of 5169
- Market size
- $99K/yr70K searches / yr
- 90-day growth
- +93.7%search demand this quarter
- Competition
- 32%top-5 click share · 17 brands · 54 sellers
Flapen Score
Putty against its category
The dotted line is the Health average. Past it, Putty is stronger. Inside it, weaker.
Market
The Putty market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Putty 70K times last year and spent an estimated $99K. The top 5 brands take 83% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +93.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +93.7%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $99Ka year
- Top search term
- crazy aarons putty21K searches a year
02 · Price
A sale here is worth $40.50.
Listings sell for $40.50 on average, from $12.60 to $92.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $40.50 that is $0 to $4K a year per listing.
- Average price
- $40.50inside the $15 to $100 sweet spot
- Price range
- $12.60–$92.45
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #34 within Medical Supplies & Equipment. It carries 573 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 93%
- Out of stock, average day
- 12.5%
- Average rank
- #34in Medical Supplies & Equipment
- Average rating
- 4.08 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 573per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Putty products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wall Mending Agent Repair Paste Kit: Drywall Repair Putty Safe Wall Repairing Ointment Crack Repair Cream with Scraper for Wood Plaster Surface Repair Easy to Fill (100g x2 Sets)
- Price
- $26.71
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 3y ago

Wall Repair Paste Spackle White Paint for Wall Touch up Paint Hole Filler Repair Paste Mending Agent Putty Plaster with Scraper
- Price
- $24.51
- Rating
- 3.9/5
- Reviews
- 44
- Age
- 1y ago

Crazy Aarons Eggcellent Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
- Price
- $52.99
- Rating
- 4.3/5
- Reviews
- 235
- Age
- 1y ago

Crazy Aarons Amazing Axolotl Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
- Price
- $54.44
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 10mo ago

Crazy Aarons Mini Tin - Starfish - UK Safe
- Price
- $17.56
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 3y ago
Trending
90-day click momentum
Wall Repair Kit Putty Filler Paste - Wall Repair Paste - for Ceiling Door Fixing Mending Home Apartment Dormitory
- Price
- $23.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Crazy Aarons Sponge Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
- Price
- $50.45
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 1y ago

Crazy Aarons Pegasus Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
- Price
- $51.62
- Rating
- 4.7/5
- Reviews
- 156
- Age
- 1y ago

Crazy Aarons Amazing Axolotl Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
- Price
- $54.44
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 10mo ago

Crazy Aarons Mini Tin - Rock n Roll - UK Safe
- Price
- $17.42
- Rating
- 3.6/5
- Reviews
- 84
- Age
- 3y ago
Newest
by launch date
Wall Repair Kit Putty Filler Paste - Wall Repair Paste - for Ceiling Door Fixing Mending Home Apartment Dormitory
- Price
- $23.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Hasanat Essentials Bossil All-Purpose Putty Quick Drying Wall Filler for Drywall Interior & Exterior Surfaces Paintable & Non-Shrinking 500g (Putty Filler White)
- Price
- $12.60
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 8mo ago

SKY-TOUCH Wall Repair Paste Kit 250g White Spackle for Cracks & Holes Fast-Drying Odorless Putty With Scraper Sandpaper & Gloves for Smooth Interior Wall Finish
- Price
- $14.60
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 9mo ago

Crazy Aarons Better Butter Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
- Price
- $58.63
- Rating
- 4.5/5
- Reviews
- 350
- Age
- 10mo ago

Crazy Aarons Amazing Axolotl Thinking Putty 4 Tin with 90g of Non-Toxic Sensory Play Putty which Never Dries Out Soft Textured Creative Fidget Toy for Boys and Girls Ages 3Y+
- Price
- $54.44
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
54
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
32%
Top 20: 82%
Open market
14%
- Crazy Aaron's59%
- BLYPHOO9%
- NALACAL6%
- Generic4%
- Bossil4%
- Crazy Aarons Puttyworld4%
- Open — no brand owns it (11 brands, 14%)
Demand
Putty search demand
Weekly searches over the year. Pick a range.
Search terms
Top Putty search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crazy aarons putty21K/yr
- putty20K/yr
- wall repair paste9K/yr
- thinking putty6K/yr
- wall filler5K/yr
- wall putty5K/yr
- filler4K/yr
Reviews and returns
What reviews say buyers love and hate about Putty
We read the reviews and the return reasons for every product selling here.
“Its very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Putty questions
Answered from the same tracked data.









