cat treats
Launch itA $1.1M/yr market growing +36.3% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.62avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 259K searches
Review moat
Great494.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$4.80–$137.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Arab Emirates niche tracking, cat treats is a $1.1M/yr Amazon United Arab Emirates market (259K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May. Verdict: Launch it — 75/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
cat treats market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- $1.3M–$1.5M
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 1.5%
- Avg brand age
- 59 months
- Avg seller age
- 73 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
47
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
28%
- Dreamies29%
- Webbox13%
- Sheba11%
- Drools7%
- PUREPET6%
- Purina6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.0×
Top cat treats search terms
- cat treats117K/yr
- dreamies cat treats21K/yr
- cat treat27K/yr
- dreamies18K/yr
- treats cat food10K/yr
- kitten treats8K/yr
- webbox7K/yr
- cat snacks5K/yr
- cat treats dry6K/yr
- sheba treats for cats4K/yr
Top cat treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Webbox Tasty Cat Sticks Chicken & Liver 30g
Webbox$9.114.6★108 rev
Dreamies Chicken Cat Treats 60G
Dreamies$5.534.6★1,139 rev
PURINA Felix Play Tubes Tuna and Crab Cat Treats - 50G
Purina$4.804.6★48 rev
Dreamies Cat Treats with Tasty Chicken 60g Cat Treats Crunchy on the Outside Soft on the Inside Chicken Cat Treat - Pack of 6
Dreamies$29.054.7★257 rev
Sheba Cat Food Melty Tuna & Salmon Flavor Cat Food Wet Creamy Treats Premium Indulgence Fed by Hand for a Special Moment so Your Cat Can Find Relish with This Sheba Wet Food Treat Pack of 4x12g
Sheba$7.144.7★524 rev
Newest
by launch date
COSMOCAT Cat Freeze Dried Treats Duck with Cranberries E-Protein Hypoallergenic for Kitten and Cat All Age (30 g)
COSMOCAT$27.3522 rev
SKY-TOUCH 16 Pieces Cat Grass Treats for Cats Edible Cat Chew Sticks Toys Natural Dried Treats Snacks for Hairball Removal&Teeth Cleaning Light Green - Increase Appetite 100g
SKY-TOUCH$18.0339 rev
Meat Up Creamy Likable Cat Treat Tuna & Ocean Fish Flavour (10 x 15 Gm) | Rich In Protein Promotes Hydration No Artificial Preservatives | Best For Training & Bonding | For Kitten & Adult
MEAT UP$11.72106 rev
Purepet Creamy Lickable Cat Treats Tuna & Bonito 360Gm(15g x24 Pcs)| Rich In Protein Taurine For Heart & Vision Ideal For Training And Bonding Promotes Hydration| Treats For Kitten And Adult Cats
PUREPET$24.29289 rev
Purepet Creamy Lickable Cat Treats Crab & Chicken 360Gm(15g x24 Pcs)| Rich In Protein Taurine For Heart & Vision Ideal For Training And Bonding Promotes Hydration| Treats For Kitten And Adult Cats
PUREPET$23.81327 rev
Trending
90-day click momentum
Purina Felix Party Mix Classic Mix Cat Treats (60g)
Felix$5.414.1★
Dreamies Chicken Cat Treats 60G
Dreamies$5.534.6★
COSMOCAT Cat Freeze Dried Treats Duck with Cranberries E-Protein Hypoallergenic for Kitten and Cat All Age (30 g)
COSMOCAT$27.354.8★
SKY-TOUCH 16 Pieces Cat Grass Treats for Cats Edible Cat Chew Sticks Toys Natural Dried Treats Snacks for Hairball Removal&Teeth Cleaning Light Green - Increase Appetite 100g
SKY-TOUCH$18.034.0★
Inaba Churu Chicken Variety Pack Cat Treats - 20X14g
INABA$58.954.8★
What buyers say about cat treats
What buyers praise and complain about, mined from review topics.What buyers love
“Cats love it”
“Delicious”
“Improving the product quality”
“Good price”
“No negative reactions shown by my cats”
“especially this color”
“As described”
“It also smells nice”
“The portion size is fine”
What buyers complain about
“the are more of a grey color”
“little bit expensive”
“Its Dry my cat doesnt like at all”
“Not up to standards”
“for now spoiled”
“refused to taste it”
“Texture and smell didnt appeal to them at all”
“though the flavor combination didnt seem appealing enough”
Top return reasons
Common questions
- Is cat treats profitable to sell on Amazon United Arab Emirates?
- The niche generates $1.1M/yr across 47 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +36.3%. Flapen's verdict: Launch it (75/100).
- How competitive is the cat treats niche?
- 16 brands and 47 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in cat treats?
- Top complaints mined from reviews: لون, القيمة مقابل المال, رطب/جاف. The return rate is 0.2%.
- When does demand for cat treats peak?
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the cat treats niche?
- Listings span $4.80–$137.94; the average listing price is $25.62 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.