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Cat Treats

Pass

Cat Treats scores 75 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew +36.3% this quarter, and returns run at 0.2% of orders.

Flapen Score
75
75 / 100
Top 5% of 62 Pet Supplies niches · +19 vs the category median of 56
Market size
$1.1M/yr259K searches / yr
90-day growth
+36.3%search demand this quarter
Competition
32%top-5 click share · 16 brands · 47 sellers

Flapen Score

Cat Treats against its category

The dotted line is the Pet Supplies average. Past it, Cat Treats is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Treats market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cat Treats 259K times last year and spent an estimated $1.1M. The top 5 brands take 66% of clicks. Demand peaks in May. Flapen scores it 75 out of 100, a Pass.

01 · Demand

15.9% of searches ended in a purchase last week.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
259K
Growth, 90 days vs prior 90
+36.3%
Conversion, latest week
15.9%
Market size, estimated
$1.1Ma year
Peak month
May2.0× the quietest month
Top search term
cat treats117K searches a year

02 · Price

A sale here is worth $25.62.

Listings sell for $25.62 on average, from $4.80 to $137.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $25.62 that is $19K to $26K a year per listing.

Average price
$25.62inside the $15 to $100 sweet spot
Price range
$4.80–$137.94
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$26K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #54 within Pet Supplies. It carries 494 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
1.5%
Average rank
#54in Pet Supplies
Average rating
4.52 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
494per listing
Listings tracked
47

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
59 months

Products

Top Cat Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$32K$63K$95K$127K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

47

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

28%

  • Dreamies29%
  • Webbox13%
  • Sheba11%
  • Drools7%
  • PUREPET6%
  • Purina6%

Demand

Cat Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.0×

Search terms

Top Cat Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat treats117K/yr
  • dreamies cat treats21K/yr
  • cat treat27K/yr
  • dreamies18K/yr
  • treats cat food10K/yr
  • kitten treats8K/yr
  • webbox7K/yr
  • cat snacks5K/yr
  • cat treats dry6K/yr
  • sheba treats for cats4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Treats

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “مسموح باصطحاب الحيوانات الأليفة”
20%of negative reviews mention “لون”
0.2%of orders come back
“the are more of a grey color”
A buyer, on “لون”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Cat Treats questions

Answered from the same tracked data.