Cat Treats
PassCat Treats scores 75 out of 100, a Pass. Shoppers spend $1.1M a year here, search demand grew +36.3% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 75 / 100Top 5% of 62 Pet Supplies niches · +19 vs the category median of 5675
- Market size
- $1.1M/yr259K searches / yr
- 90-day growth
- +36.3%search demand this quarter
- Competition
- 32%top-5 click share · 16 brands · 47 sellers
Flapen Score
Cat Treats against its category
The dotted line is the Pet Supplies average. Past it, Cat Treats is stronger. Inside it, weaker.
Market
The Cat Treats market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Cat Treats 259K times last year and spent an estimated $1.1M. The top 5 brands take 66% of clicks. Demand peaks in May. Flapen scores it 75 out of 100, a Pass.
01 · Demand
15.9% of searches ended in a purchase last week.
Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 259K
- Growth, 90 days vs prior 90
- +36.3%
- Conversion, latest week
- 15.9%
- Market size, estimated
- $1.1Ma year
- Peak month
- May2.0× the quietest month
- Top search term
- cat treats117K searches a year
02 · Price
A sale here is worth $25.62.
Listings sell for $25.62 on average, from $4.80 to $137.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $25.62 that is $19K to $26K a year per listing.
- Average price
- $25.62inside the $15 to $100 sweet spot
- Price range
- $4.80–$137.94
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $19K–$26K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #54 within Pet Supplies. It carries 494 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 1.5%
- Average rank
- #54in Pet Supplies
- Average rating
- 4.52 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 494per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Cat Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Webbox Tasty Cat Sticks Chicken & Liver 30g
- Price
- $9.11
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 3y ago

Dreamies Chicken Cat Treats 60G
- Price
- $5.53
- Rating
- 4.6/5
- Reviews
- 1,139
- Age
- 7y ago

PURINA Felix Play Tubes Tuna and Crab Cat Treats - 50G
- Price
- $4.80
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago

Dreamies Cat Treats with Tasty Chicken 60g Cat Treats Crunchy on the Outside Soft on the Inside Chicken Cat Treat - Pack of 6
- Price
- $29.05
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 7y ago

Sheba Cat Food Melty Tuna & Salmon Flavor Cat Food Wet Creamy Treats Premium Indulgence Fed by Hand for a Special Moment so Your Cat Can Find Relish with This Sheba Wet Food Treat Pack of 4x12g
- Price
- $7.14
- Rating
- 4.7/5
- Reviews
- 524
- Age
- 7y ago
Trending
90-day click momentum
Purina Felix Party Mix Classic Mix Cat Treats (60g)
- Price
- $5.41
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago

Dreamies Chicken Cat Treats 60G
- Price
- $5.53
- Rating
- 4.6/5
- Reviews
- 1,139
- Age
- 7y ago

COSMOCAT Cat Freeze Dried Treats Duck with Cranberries E-Protein Hypoallergenic for Kitten and Cat All Age (30 g)
- Price
- $27.35
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 6mo ago

SKY-TOUCH 16 Pieces Cat Grass Treats for Cats Edible Cat Chew Sticks Toys Natural Dried Treats Snacks for Hairball Removal&Teeth Cleaning Light Green - Increase Appetite 100g
- Price
- $18.03
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

Inaba Churu Chicken Variety Pack Cat Treats - 20X14g
- Price
- $58.95
- Rating
- 4.8/5
- Reviews
- 3,994
- Age
- 3y ago
Newest
by launch date
COSMOCAT Cat Freeze Dried Treats Duck with Cranberries E-Protein Hypoallergenic for Kitten and Cat All Age (30 g)
- Price
- $27.35
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 6mo ago

SKY-TOUCH 16 Pieces Cat Grass Treats for Cats Edible Cat Chew Sticks Toys Natural Dried Treats Snacks for Hairball Removal&Teeth Cleaning Light Green - Increase Appetite 100g
- Price
- $18.03
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

Meat Up Creamy Likable Cat Treat Tuna & Ocean Fish Flavour (10 x 15 Gm) | Rich In Protein Promotes Hydration No Artificial Preservatives | Best For Training & Bonding | For Kitten & Adult
- Price
- $11.72
- Rating
- 4.3/5
- Reviews
- 106
- Age
- 1y ago

Purepet Creamy Lickable Cat Treats Tuna & Bonito 360Gm(15g x24 Pcs)| Rich In Protein Taurine For Heart & Vision Ideal For Training And Bonding Promotes Hydration| Treats For Kitten And Adult Cats
- Price
- $24.29
- Rating
- 4.3/5
- Reviews
- 289
- Age
- 1y ago

Purepet Creamy Lickable Cat Treats Crab & Chicken 360Gm(15g x24 Pcs)| Rich In Protein Taurine For Heart & Vision Ideal For Training And Bonding Promotes Hydration| Treats For Kitten And Adult Cats
- Price
- $23.81
- Rating
- 4.4/5
- Reviews
- 327
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
16 rising
Sellers
47
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
32%
Top 20: 74%
Open market
28%
- Dreamies29%
- Webbox13%
- Sheba11%
- Drools7%
- PUREPET6%
- Purina6%
Demand
Cat Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.0×
Search terms
Top Cat Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat treats117K/yr
- dreamies cat treats21K/yr
- cat treat27K/yr
- dreamies18K/yr
- treats cat food10K/yr
- kitten treats8K/yr
- webbox7K/yr
- cat snacks5K/yr
- cat treats dry6K/yr
- sheba treats for cats4K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Treats
We read the reviews and the return reasons for every product selling here.
“the are more of a grey color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Treats questions
Answered from the same tracked data.







