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Dog

Pass

Dog scores 71 out of 100, a Pass. Shoppers spend $518K a year here, search demand grew +43.1% this quarter, and returns run at 0.4% of orders.

Flapen Score
71
71 / 100
Top 10% of 62 Pet Supplies niches · +15 vs the category median of 56
Market size
$518K/yr150K searches / yr
90-day growth
+43.1%search demand this quarter
Competition
45%top-5 click share · 13 brands · 42 sellers

Flapen Score

Dog against its category

The dotted line is the Pet Supplies average. Past it, Dog is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dog 150K times last year and spent an estimated $518K. The top 5 brands take 87% of clicks. Flapen scores it 71 out of 100, a Pass.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+43.1%
Conversion, latest week
11.3%
Market size, estimated
$518Ka year
Peak month
July1.4× the quietest month
Top search term
pee pads for dogs44K searches a year

02 · Price

A sale here is worth $30.55.

Listings sell for $30.55 on average, from $17.89 to $64.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $30.55 that is $23K to $31K a year per listing.

Average price
$30.55inside the $15 to $100 sweet spot
Price range
$17.89–$64.20
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$23K–$31K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #28 within Pet Supplies. It carries 8,173 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
7.2%
Average rank
#28in Pet Supplies
Average rating
3.86 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
8,173per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$41K$62K$83K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 rising

Sellers

42

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

9%

  • SKY-TOUCH51%
  • Velvaria18%
  • Mumoobear8%
  • Qfeng6%
  • Generic4%
  • Powools4%
  • Open — no brand owns it (7 brands, 9%)

Demand

Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pee pads for dogs44K/yr
  • dog pee pads18K/yr
  • dog pads18K/yr
  • puppy pads16K/yr
  • pee pad11K/yr
  • pee pads12K/yr
  • pee pads for dogs 60 x 90cm6K/yr
  • pet pads7K/yr
  • pads for dogs7K/yr
  • dog pad6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “الامتصاص”
21%of negative reviews mention “مانع للتسرب”
0.4%of orders come back
“Not leakproof”
A buyer, on “مانع للتسرب”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog questions

Answered from the same tracked data.