Dog
PassDog scores 71 out of 100, a Pass. Shoppers spend $518K a year here, search demand grew +43.1% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 71 / 100Top 10% of 62 Pet Supplies niches · +15 vs the category median of 5671
- Market size
- $518K/yr150K searches / yr
- 90-day growth
- +43.1%search demand this quarter
- Competition
- 45%top-5 click share · 13 brands · 42 sellers
Flapen Score
Dog against its category
The dotted line is the Pet Supplies average. Past it, Dog is stronger. Inside it, weaker.
Market
The Dog market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Dog 150K times last year and spent an estimated $518K. The top 5 brands take 87% of clicks. Flapen scores it 71 out of 100, a Pass.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $518K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- +43.1%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $518Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- pee pads for dogs44K searches a year
02 · Price
A sale here is worth $30.55.
Listings sell for $30.55 on average, from $17.89 to $64.20. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $30.55 that is $23K to $31K a year per listing.
- Average price
- $30.55inside the $15 to $100 sweet spot
- Price range
- $17.89–$64.20
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $23K–$31K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #28 within Pet Supplies. It carries 8,173 reviews at 3.86 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 7.2%
- Average rank
- #28in Pet Supplies
- Average rating
- 3.86 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 8,173per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Dog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SKY-TOUCH Disposable Absorbent Quick Drying Leak-Proof Pee Pads Disposable Training Pads For Pets with 5 Highly Absorbent Layers Puppy Pads For Potty Training For Pets 60X60cm 40 Pieces
- Price
- $22.35
- Rating
- 4.2/5
- Reviews
- 845
- Age
- 3y ago

Velvaria Dog Pee Pads - Super Absorbent Disposable Pee Pads for Dogs Leak-Proof Quick-Drying Pet Training Pads (M(50pcs-45*60cm))
- Price
- $25.92
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

SKY-TOUCH Disposable Absorbent Quick Drying Leak-Proof Pee Pads Disposable Training Pads For Pets with 5 Highly Absorbent Layers Puppy Pads For Potty Training For Pets 45 X 33cm 100 Pieces
- Price
- $20.03
- Rating
- 4.2/5
- Reviews
- 845
- Age
- 3y ago

Velvaria Dog Pee Pads - Super Absorbent Disposable Pee Pads for Dogs Leak-Proof Quick-Drying Pet Training Pads (L(40pcs-60*60cm))
- Price
- $26.95
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

SKY-TOUCH Disposable Dog Training Pads 60X90cm Absorbent Quick Drying Leak-Proof Pee Pads with 5 Highly Absorbent Layers Puppy Pads For Potty Training For Pets 40 Pieces
- Price
- $23.52
- Rating
- 4.2/5
- Reviews
- 845
- Age
- 1y ago
Trending
90-day click momentum
Powools Puppy Pads for Dogs Super Absorbent 6-Layer Pee Pads Leak-Proof Quick Dry Potty Training Pads for Floor Furniture Car Disposable Dog Training Pads 56 x 56 cm 100 Count
- Price
- $52.07
- Rating
- 4.4/5
- Reviews
- 2,921
- Age
- today

Velvaria Dog Pee Pads - Super Absorbent Disposable Pee Pads for Dogs Leak-Proof Quick-Drying Pet Training Pads (L(40pcs-60*60cm))
- Price
- $26.95
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Dog Pee Pads with Adhesive 60 x 60 cm Super Absorbent 5-Layer Puppy Training Pads | Leakproof Quick Dry & Anti Bacterial (Pack of 10)
- Price
- $22.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

CHEETAH Puppy Training Pads 6-Layer Leak Proof Dog Pee Pads Ultra Absorbent Odor Control Quick Dry Pet Pads for Dogs & Cats Blue Color L Size (60x60cm) - 40Pcs
- Price
- $33.08
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 1y ago

SKY-TOUCH Disposable Absorbent Quick Drying Leak-Proof Pee Pads Disposable Training Pads For Pets with 5 Highly Absorbent Layers Puppy Pads For Potty Training For Pets 60X60cm 40 Pieces
- Price
- $23.66
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 2y ago
Newest
by launch date
Powools Puppy Pads for Dogs Super Absorbent 6-Layer Pee Pads Leak-Proof Quick Dry Potty Training Pads for Floor Furniture Car Disposable Dog Training Pads 56 x 56 cm 100 Count
- Price
- $52.07
- Rating
- 4.4/5
- Reviews
- 2,921
- Age
- today

Dog Pee Pads with Adhesive 60 x 60 cm Super Absorbent 5-Layer Puppy Training Pads | Leakproof Quick Dry & Anti Bacterial (Pack of 10)
- Price
- $22.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Dog Pee Pads Large 50 Count Puppy Pads for Dogs & Cats Disposable Pet Training Pads for Puppies Senior Dogs & Rabbits Ultra Absorbent Quick-Dry Charcoal Pads with Leak-Proof Liner
- Price
- $50.07
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 1y ago

Velvaria Dog Pee Pads - Super Absorbent Disposable Pee Pads for Dogs Leak-Proof Quick-Drying Pet Training Pads (M(50pcs-45*60cm))
- Price
- $25.92
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Velvaria Dog Pee Pads - Super Absorbent Disposable Pee Pads for Dogs Leak-Proof Quick-Drying Pet Training Pads (L(40pcs-60*60cm))
- Price
- $26.95
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
42
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
45%
Top 20: 92%
Open market
9%
- SKY-TOUCH51%
- Velvaria18%
- Mumoobear8%
- Qfeng6%
- Generic4%
- Powools4%
- Open — no brand owns it (7 brands, 9%)
Demand
Dog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Dog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pee pads for dogs44K/yr
- dog pee pads18K/yr
- dog pads18K/yr
- puppy pads16K/yr
- pee pad11K/yr
- pee pads12K/yr
- pee pads for dogs 60 x 90cm6K/yr
- pet pads7K/yr
- pads for dogs7K/yr
- dog pad6K/yr
Reviews and returns
What reviews say buyers love and hate about Dog
We read the reviews and the return reasons for every product selling here.
“Not leakproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog questions
Answered from the same tracked data.









