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Dog Toys

Pass

Dog Toys scores 70 out of 100, a Pass. Shoppers spend $488K a year here, search demand grew +7.2% this quarter, and returns run at 0.9% of orders.

Flapen Score
70
70 / 100
Top 12% of 62 Pet Supplies niches · +14 vs the category median of 56
Market size
$488K/yr166K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
37%top-5 click share · 30 brands · 132 sellers

Flapen Score

Dog Toys against its category

The dotted line is the Pet Supplies average. Past it, Dog Toys is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Toys market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dog Toys 166K times last year and spent an estimated $488K. The top 5 brands take 47% of clicks. Demand peaks in Dec. Flapen scores it 70 out of 100, a Pass.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
8.4%
Market size, estimated
$488Ka year
Peak month
December1.8× the quietest month
Top search term
dog toys84K searches a year

02 · Price

A sale here is worth $34.80.

Listings sell for $34.80 on average, from $9.65 to $72.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $34.80 that is $3K to $9K a year per listing.

Average price
$34.80inside the $15 to $100 sweet spot
Price range
$9.65–$72.38
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #19 within Pet Supplies. It carries 6,551 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#19in Pet Supplies
Average rating
4.30 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,551per listing
Listings tracked
39

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dog Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$20K$39K$59K$78K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

132

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

37%

Top 20: 82%

Open market

48%

  • Nocciola15%
  • أخرى13%
  • Fuufome7%
  • Generic7%
  • valuxe6%
  • HotsUAE5%

Demand

Dog Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Dog Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog toys84K/yr
  • dog toy35K/yr
  • dog toys for small dogs12K/yr
  • puppy toys11K/yr
  • dog toys for large dogs9K/yr
  • dog chew toy6K/yr
  • interactive dog toy5K/yr
  • pet toys5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Toys

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “القيمة مقابل المال”
33%of negative reviews mention “الجودة الشاملة”
0.9%of orders come back
“Cheap Quality”
A buyer, on “الجودة الشاملة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dog Toys questions

Answered from the same tracked data.