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Dog Food Wet

Pass

Dog Food Wet scores 69 out of 100, a Pass. Shoppers spend $724K a year here, search demand grew +24.1% this quarter, and returns run at 0.1% of orders.

Flapen Score
69
69 / 100
Top 13% of 62 Pet Supplies niches · +13 vs the category median of 56
Market size
$724K/yr96K searches / yr
90-day growth
+24.1%search demand this quarter
Competition
31%top-5 click share · 14 brands · 67 sellers

Flapen Score

Dog Food Wet against its category

The dotted line is the Pet Supplies average. Past it, Dog Food Wet is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Food Wet market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dog Food Wet 96K times last year and spent an estimated $724K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May. Flapen scores it 69 out of 100, a Pass.

01 · Demand

13.0% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $724K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+24.1%
Conversion, latest week
13.0%
Market size, estimated
$724Ka year
Peak month
May5.1× the quietest month
Top search term
dog wet food17K searches a year

02 · Price

A sale here is worth $58.06.

Listings sell for $58.06 on average, from $2.13 to $494.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $58.06 that is $15K to $29K a year per listing.

Average price
$58.06inside the $15 to $100 sweet spot
Price range
$2.13–$494.65
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$15K–$29K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #162 within Pet Supplies. It carries 1,515 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#162in Pet Supplies
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,515per listing
Listings tracked
70

04 · Newcomers

Amazon counts 3 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dog Food Wet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$22K$43K$65K$87K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

67

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

31%

Top 20: 63%

Open market

15%

  • Drools35%
  • Lily's Kitchen29%
  • ROYAL CANIN7%
  • HARRINGTONS6%
  • Pedigree5%
  • Taste of the Wild3%
  • Open — no brand owns it (8 brands, 15%)

Demand

Dog Food Wet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May · busiest ÷ quietest = 5.1×

Search terms

Top Dog Food Wet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog wet food17K/yr
  • dog food wet15K/yr
  • lilys kitchen dog food13K/yr
  • wet dog food9K/yr
  • lilys kitchen9K/yr
  • drools cat food6K/yr
  • drools dog food5K/yr
  • drools16K/yr
  • wet food dog5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Food Wet

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الذوق العام”
40%of negative reviews mention “الجودة الشاملة”
0.1%of orders come back
“Poor quality”
A buyer, on “الجودة الشاملة”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Dog Food Wet questions

Answered from the same tracked data.