Dog Food
PassDog Food scores 68 out of 100, a Pass. Shoppers spend $3.5M a year here, search demand grew +16.7% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 68 / 100Top 17% of 62 Pet Supplies niches · +12 vs the category median of 5668
- Market size
- $3.5M/yr239K searches / yr
- 90-day growth
- +16.7%search demand this quarter
- Competition
- 23%top-5 click share · 17 brands · 82 sellers
Flapen Score
Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Dog Food is stronger. Inside it, weaker.
Market
The Dog Food market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Dog Food 239K times last year and spent an estimated $3.5M. The top 5 brands take 87% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.
- Searches, last 12 months
- 239K
- Growth, 90 days vs prior 90
- +16.7%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $3.5Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- dog food110K searches a year
02 · Price
A sale here is worth $148.02.
Listings sell for $148.02 on average, from $7.96 to $402.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $148.02 that is $37K to $74K a year per listing.
- Average price
- $148.02above the $15 to $100 sweet spot
- Price range
- $7.96–$402.77
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $37K–$74K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #132 within Pet Supplies. It carries 2,063 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 89%
- Out of stock, average day
- 0.9%
- Average rank
- #132in Pet Supplies
- Average rating
- 4.46 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,063per listing
- Listings tracked
- 79
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pedigree Dog Food Beef & Vegetables Flavour Dog Food Dry 10Kg Complete & Balanced Dog Dry Food For Adult Dogs
- Price
- $106.45
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 8y ago

Pedigree Dog Food Chicken & Vegetables Flavour Dog Food Dry 10Kg Complete & Balanced Dog Dry Food For Adult Dogs
- Price
- $104.94
- Rating
- 4.4/5
- Reviews
- 167
- Age
- 8y ago

Hills Science Plan Sensitive Stomach & Skin Small & Mini Adult Dog Food With Chicken 1.5Kg
- Price
- $83.00
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 10y ago

Pedigree Dog Food Adult Mini Beef Lamb & Vegetables Flavour Dog Food Dry 1.5Kg Complete & Balanced Dog Dry Food For Mini Adult Dogs 9 Months and Up
- Price
- $24.93
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 7y ago

Pedigree Dog Food Beef & Vegetables Flavour Dog Food Dry 3Kg Complete & Balanced Dog Dry Food For Adult Dogs
- Price
- $40.27
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 8y ago
Trending
90-day click momentum
Purepet Puppy Dry Dog Food Chicken & Vegetable 10 Kg | DHA For Brain Development High Protein For Bone And Joint Development Boosts Muscle Growth Complete Nutrition Boosts Immunity & Digestion
- Price
- $63.69
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2y ago

Taste of the Wild Dog Food Pacific Stream Adult - Smoked Salmon Brown 12.7 Kg
- Price
- $353.35
- Rating
- 4.7/5
- Reviews
- 6,591
- Age
- 7y ago

Purepet Adult Dry Dog Food Chicken & Vegetable 10 Kg | Complete Nutrition Essential Vitamins & Minerals Boosts Immunity & Digestion Supports Bone & Muscle Growth
- Price
- $66.99
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 2y ago

Taste of the Wild Grain Free High Protein Real Meat Recipe Southwest Canyon Premium Dry Dog Food - 12.2 KG
- Price
- $343.16
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 3y ago

Hills Science Plan Small & Mini Adult Dog Food With Chicken 3Kg
- Price
- $119.60
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 12y ago
Newest
by launch date
Hills Science Plan Hypoallergenic Small & Mini Adult Dry Dog Food With Salmon - 1.5KG
- Price
- $117.80
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 1y ago

Meat Up Dry Dog Food Meat And Rice 6 Kg( 2 x 3 Kg)| High Protein & Fibre Omega 3 & 6 For Healthy Skin & Coat Strong Bones & Joint Health Builds Immunity
- Price
- $42.56
- Rating
- 4.2/5
- Reviews
- 2,870
- Age
- 1y ago

Purepet Adult Dry Dog Food Chicken & Vegetable 10 Kg | Complete Nutrition Essential Vitamins & Minerals Boosts Immunity & Digestion Supports Bone & Muscle Growth
- Price
- $66.99
- Rating
- 3.7/5
- Reviews
- 33
- Age
- 2y ago

Purepet Puppy Dry Dog Food Chicken & Vegetable 10 Kg | DHA For Brain Development High Protein For Bone And Joint Development Boosts Muscle Growth Complete Nutrition Boosts Immunity & Digestion
- Price
- $63.69
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 2y ago

Hills Science Plan Hypoallergenic with Salmon Medium Breed Adult Dry Dog Food - 2.5KG
- Price
- $131.20
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
82
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
23%
Top 20: 60%
Open market
10%
- Pedigree27%
- Taste of the Wild23%
- Hill's18%
- ROYAL CANIN13%
- MEAT UP7%
- PUREPET3%
- Open — no brand owns it (11 brands, 10%)
Demand
Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dog Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog food110K/yr
- dog food dry17K/yr
- pedigree dog food17K/yr
- hills dog food16K/yr
- taste of the wild dog food7K/yr
- taste of the wild dog16K/yr
- pedigree9K/yr
- hypoallergenic dog food9K/yr
- dog dry food7K/yr
- taste of the wild7K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Food
We read the reviews and the return reasons for every product selling here.
“this food is not suitable for small breeds with sensitive digestion”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Food questions
Answered from the same tracked data.









