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Dog Food

Pass

Dog Food scores 68 out of 100, a Pass. Shoppers spend $3.5M a year here, search demand grew +16.7% this quarter, and returns run at 0.2% of orders.

Flapen Score
68
68 / 100
Top 17% of 62 Pet Supplies niches · +12 vs the category median of 56
Market size
$3.5M/yr239K searches / yr
90-day growth
+16.7%search demand this quarter
Competition
23%top-5 click share · 17 brands · 82 sellers

Flapen Score

Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Dog Food is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Food market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dog Food 239K times last year and spent an estimated $3.5M. The top 5 brands take 87% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
+16.7%
Conversion, latest week
9.8%
Market size, estimated
$3.5Ma year
Peak month
June1.5× the quietest month
Top search term
dog food110K searches a year

02 · Price

A sale here is worth $148.02.

Listings sell for $148.02 on average, from $7.96 to $402.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $148.02 that is $37K to $74K a year per listing.

Average price
$148.02above the $15 to $100 sweet spot
Price range
$7.96–$402.77
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$37K–$74K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #132 within Pet Supplies. It carries 2,063 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
89%
Out of stock, average day
0.9%
Average rank
#132in Pet Supplies
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,063per listing
Listings tracked
79

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$69K$139K$208K$278K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

82

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

23%

Top 20: 60%

Open market

10%

  • Pedigree27%
  • Taste of the Wild23%
  • Hill's18%
  • ROYAL CANIN13%
  • MEAT UP7%
  • PUREPET3%
  • Open — no brand owns it (11 brands, 10%)

Demand

Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog food110K/yr
  • dog food dry17K/yr
  • pedigree dog food17K/yr
  • hills dog food16K/yr
  • taste of the wild dog food7K/yr
  • taste of the wild dog16K/yr
  • pedigree9K/yr
  • hypoallergenic dog food9K/yr
  • dog dry food7K/yr
  • taste of the wild7K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Food

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “مسموح باصطحاب الحيوانات الأليفة”
29%of negative reviews mention “عسر الهضم”
0.2%of orders come back
“this food is not suitable for small breeds with sensitive digestion”
A buyer, on “عسر الهضم”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dog Food questions

Answered from the same tracked data.