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Cat Food

Pass

Cat Food scores 69 out of 100, a Pass. Shoppers spend $6.8M a year here, search demand grew +10.3% this quarter, and returns run at 0.3% of orders.

Flapen Score
69
69 / 100
Top 13% of 62 Pet Supplies niches · +13 vs the category median of 56
Market size
$6.8M/yr1.4M searches / yr
90-day growth
+10.3%search demand this quarter
Competition
28%top-5 click share · 10 brands · 62 sellers

Flapen Score

Cat Food against its category

The dotted line is the Pet Supplies average. Past it, Cat Food is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Food market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cat Food 1.4M times last year and spent an estimated $6.8M. The top 5 brands take 93% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.8M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
9.5%
Market size, estimated
$6.8Ma year
Peak month
May1.4× the quietest month
Top search term
cat food447K searches a year

02 · Price

A sale here is worth $50.59.

Listings sell for $50.59 on average, from $7.14 to $167.83. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 2,500 to 3,000 of them. At $50.59 that is $126K to $152K a year per listing.

Average price
$50.59inside the $15 to $100 sweet spot
Price range
$7.14–$167.83
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
200K–250K
Units per listing a year
2,500–3,000
Revenue per listing a year
$126K–$152K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #111 within Pet Supplies. It carries 574 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#111in Pet Supplies
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
574per listing
Listings tracked
70

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Cat Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$204K$409K$613K$817K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

62

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

28%

Top 20: 61%

Open market

4%

  • Purina39%
  • Sheba26%
  • Whiskas19%
  • PURINA ONE6%
  • PUREPET4%
  • MEAT UP2%
  • Open — no brand owns it (4 brands, 4%)

Demand

Cat Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat food447K/yr
  • cat wet food135K/yr
  • cat food wet120K/yr
  • sheba wet food79K/yr
  • felix wet cat food80K/yr
  • wet cat food71K/yr
  • cat dry food63K/yr
  • cat food dry71K/yr
  • food65K/yr
  • whiskas wet food50K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Food

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “مسموح باصطحاب الحيوانات الأليفة”
32%of negative reviews mention “عسر الهضم”
0.3%of orders come back
“Caused vomiting”
A buyer, on “عسر الهضم”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cat Food questions

Answered from the same tracked data.