water gun
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Incredible+115.9%90-day search growth — must beat 0% to launch
Review moat
Incredible96.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.26avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Okay$266K$266K/yr · 147K searches
Price range
Okay$5.33–$185.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, water gun is a $266K/yr Amazon United Arab Emirates market (147K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 77/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
water gun market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $261K–$314K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 27.6%
- Avg brand age
- 35 months
- Avg seller age
- 71 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
47
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
28%
Top 20: 66%
Open market
38%
- Skirfy28%
- Cafiuio11%
- KOWVOWZ7%
- SHAHNARO7%
- OSHIMA5%
- AM ANNA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +115.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.5×
Top water gun search terms
- water gun80K/yr
- water gun for kids22K/yr
- electric water gun13K/yr
- مسدس ماء9K/yr
- water guns9K/yr
- watergun6K/yr
- water gun electric8K/yr
Top water gun products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cafiuio Water Gun for Kids - Squirt Gun Adults Summer Super Water Blaster Soaker Water Guns Toys for Boys Girls Toddler 2 Pack Small Watergun for Swimming Pool Beach Blue+Orange
Cafiuio$44.364.0★65 rev
SHAHNARO Water Gun Toys for Kids 2 Pack 300CC Blue & Green Powerful Water Gun for Boys & Girls Pool Yard Play Strongest Water Gun Pistol for Summer Fun & Birthday Gift
SHAHNARO$57.724.8★9 rev
Skirfy Electric Water Gun for Kids Adults Battery-Powered Squirt Toy with Tank LED Light Automatic Water Absorption Summer Outdoor Beach Play Pool Garden Fun for Kids Age 8 9 10
Skirfy$95.403.9★356 rev
Cafiuio Water Gun for Kids - Squirt Gun Adults Summer Super Water Blaster Soaker Water Guns Toys for Boys Girls Toddler 2 Pack Small Watergun for Swimming Pool Beach Blue+Pink
Cafiuio$43.804.0★65 rev
2 Pack Water Guns for Kids & Adults Long Range Summer Mini Squirt Gun Water Blaster Water Pistol Bath Toy for Outdoor Pool Party Beach Garden SwimmingPink+Blue
KOWVOWZ$32.204.0★2 rev
Newest
by launch date
Power Joy Water Shooterz Water Gun 2 In 1 11Cm Summer Fun Interactive Experience During Pool Games Beach Fun Or Backyard Battles Easy To Operate Outdoor Activity Imaginative Play
PJ Power Joy$9.382 rev
Water Guns for Kids Squirt Toys for Outdoor Fun Beach Pool Summer Party Favors Safe and Colorful Water Blasters for Boys and Girls Summer Games and Outdoor Activities 12 Pcs
TERRIFI$38.312 rev
2 Pack Water Guns for Kids & Adults Long Range Summer Mini Squirt Gun Water Blaster Water Pistol Bath Toy for Outdoor Pool Party Beach Garden SwimmingPink+Blue
KOWVOWZ$32.202 rev
Skirfy 2 Pack Electric Water Guns for Adults Kids Powerful Automatic Squirt Gun High Powered Shooting Strongest Auto Water Blaster Long Range Pool Water Toy Outdoor Game
Skirfy$148.0652 rev
Water Guns Prank Gun Two-Way Reverse Gun Shoots Back At User Fun Office & School Pool Or Beach Summer Toy Gifts For Adult (1 Blue)
OSHIMA$30.4115 rev
Trending
90-day click momentumPower Joy Water Shooterz Water Gun 2 In 1 11Cm Summer Fun Interactive Experience During Pool Games Beach Fun Or Backyard Battles Easy To Operate Outdoor Activity Imaginative Play
PJ Power Joy$9.385.0★
Skirfy 2 Pack Electric Water Guns for Adults Kids Powerful Automatic Squirt Gun High Powered Shooting Strongest Auto Water Blaster Long Range Pool Water Toy Outdoor Game
Skirfy$148.063.6★
Water Guns for Kids Squirt Toys for Outdoor Fun Beach Pool Summer Party Favors Safe and Colorful Water Blasters for Boys and Girls Summer Games and Outdoor Activities 12 Pcs
TERRIFI$38.313.0★
2 Pack Water Guns for Kids & Adults Long Range Summer Mini Squirt Gun Water Blaster Water Pistol Bath Toy for Outdoor Pool Party Beach Garden SwimmingPink+Blue
KOWVOWZ$32.204.0★
Water Gun Toy for Kid 10 PCS Foam Squirt Toys for Kids Foam Water Toy Shooter for Kids 3-10 Pool Toys Water Squirter Soaker Gun for Toddlers Summer Swiming Beach Party
OSHIMA$47.143.2★
What buyers say about water gun
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Fun”
“Best toy water guns for pool activity in loved these set of water guns”
“Good for Pools to shoot your siblings hah”
“Good size”
“Item as described”
“sturdy”
“battery rechargeable”
“This is such a good purchase honestly for the price”
“Design is amazing”
What buyers complain about
“Leaking”
“Broke on first use”
“Not working”
“Not as described”
“Useless battery life”
“It seems the watergun isn't even waterproof”
“a waste of money”
“very hard to use”
“waste of money”
“Break too easily”
Top return reasons
Common questions
- Is water gun profitable to sell on Amazon United Arab Emirates?
- The niche generates $266K/yr across 58 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +115.9%. Flapen's verdict: Worth a look (77/100).
- How competitive is the water gun niche?
- 28 brands and 47 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in water gun?
- Top complaints mined from reviews: مانع للتسرب, متانة, الوظيفة - بشكل عام. The return rate is 1.3%.
- When does demand for water gun peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.5× the quietest.
- What does it cost to enter the water gun niche?
- Listings span $5.33–$185.18; the average listing price is $52.26 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.