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Slime

Slime shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

69
Worth a look

Top 3% of 113 Toys niches · +22 vs the category median of 47

Market size 62Growth 21Conversion 37Competition 90Returns 92Price range 76Avg price 93Brand share 79Review moat 92Quality gap 94
This niche Category average · 113 niches

Is Slime profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Slime is a $552K/yr Amazon United Arab Emirates market (374K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 69/100.

Slime: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.0% over the last 90 days and 2.9% of searches end in a purchase.

$552K

revenue / yr

Units sold / yr15K
Search volume / yr-8.0%374K
Conversion rate2.9%
Avg price$50.41

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers28 · 48
Top-5 product click share25%
Open market44%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 60 products

Sponsored placement85%
New entrants (1y)16· 4 succeeded
Avg rating4.0★
Avg reviews160

Top Slime products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

$0$11K$22K$33K$44K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 rising

Sellers

48

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

25%

Top 20: 66%

Open market

38%

  • Purfex20%
  • SHAHNARO14%
  • Slimy8%
  • GLAMOURPIE8%
  • 4USTORE7%
  • DeMooster SAY SOMETHING6%

Slime demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume374KCVR2.9%Products60Brands28Top 5 Brands56%OOS Rate35.2%Rating4.0★Reviews160Avg BSR#34
10K6KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Slime search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • slime191K/yr
  • slime kit72K/yr
  • سلايم33K/yr
  • slime making kit16K/yr
  • slime for kids22K/yr
  • سلايم للاطفال صحي8K/yr
  • butter slime8K/yr
  • cloud slime7K/yr
  • fluffy slime7K/yr
  • water slime4K/yr

What reviews say buyers love and hate about Slime

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
القيمة مقابل المال11%

Good price

تجربة ترفيهية/ممتعة11%

We enjoyed playing with them

يشم11%

smells so good

سهولة التنظيف7%

easy to clean

الالتصاق7%

its quite good & non sticky, my daughter loves it

What buyers complain about

82% of reviews
الحجم الكلي15%

So small

الالتصاق14%

so sticky

المنتج المعلن عنه مقابل المنتج الفعلي13%

Not the same as described very bad

يشم10%

Strong odor

التعليمات/دليل المستخدم/استكشاف الأخطاء وإصلاحها6%

No instructions inside the box

Slime return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
16%
2الالتصاق
13%
3المنتج المعلن عنه مقابل المنتج الفعلي
9%
4الوظيفة - بشكل عام
9%
5الجودة الشاملة
7%

Common Slime questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slime 69/100 on Amazon United Arab Emirates — Worth a look. The niche generates $552K/yr across 60 tracked products. 4 of 16 products launched in the last 360 days are still selling. Search demand moved -8.0% over the last 90 days.
Search demand for Slime on Amazon United Arab Emirates is steady year-round — the busiest month runs 1.6× the quietest.