slime
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$50.41avg listing price — sweet spot $15–$100
Review moat
Great159.67avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$6.21–$117.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$552K$552K/yr · 374K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, slime is a $552K/yr Amazon United Arab Emirates market (374K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 69/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
slime market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $630K–$756K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 35.2%
- Avg brand age
- 38 months
- Avg seller age
- 78 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
48
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
25%
Top 20: 66%
Open market
38%
- Purfex20%
- SHAHNARO14%
- Slimy8%
- GLAMOURPIE8%
- 4USTORE7%
- DeMooster SAY SOMETHING6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top slime search terms
- slime191K/yr
- slime kit72K/yr
- سلايم33K/yr
- slime making kit16K/yr
- slime for kids22K/yr
- سلايم للاطفال صحي8K/yr
- butter slime8K/yr
- cloud slime7K/yr
- fluffy slime7K/yr
- water slime4K/yr
Top slime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Slimy Super Value Buttery Slime 4oz 78g non-toxic non-irritating swiss-made slime toy for kids and adults alike
Slimy$6.764.4★4 rev
DeMooster Slime Kit for Kids Fluffy Butter Slime for Girls and Boys Non Sticky Soft Cloud Slime- Perfect for Party Favors & Giveaways & Birthday Return Gift for Kids pack 4 (4x100ml with charms)
DeMooster SAY SOMETHING$23.983.8★583 rev
GlamourPie 400ML Butter Slime Kit for Kids Scented & Non-Sticky Cloud Slime with Charms Soft Glossy and Stretchy DIY Toy for Girls & Boys Fun Birthday Gift & Party Favor 4 Pack 100ML Each
GLAMOURPIE$24.044.6★125 rev
SHAHNARO Galaxy Slime Kit for Kids 31 Pcs Glow in The Dark DIY Slime Making Kit with Fluffy Clay Cloud Foam & Glitter Arts & Crafts Toy for Girls & Boys Birthday Gift Creative Slime Kit Age 6+
SHAHNARO$75.314.1★43 rev
4USTORE Slime Kit for Kids DIY Slime Making Set with Butter & Cloud Slimes Ice-Cream Themed Sensory Slime Kit for Boys & Girls Birthday Gift Idea & Party Favor for Ages 6-12
4USTORE$58.363.9★92 rev
Newest
by launch date
Slime Squad Stitch 4oz Crystal Clear Slime | Soft Glossy & Stretchy | Non-Sticky Slime For Kids | Ideal For Gifting | Green | Age 3+
Red Ridge Brands$12.592 rev
Slime Kit for Girls 6 Pack Cloud Slimes for Kids Ages 612 Party Favors & birthday Giveaways Gift for kids
Mumfactory$49.530 rev
Galaxy Slime combo Kit 31 Pcs Glow in The Dark DIY Slime Making Kit with Fluffy Clay Cloud Foam & Glitter Arts & Crafts Toy for Girls & Boys Birthday Gift Creative Slime Kit Age 6+
SHAHNARO$77.1443 rev
24 Pack Mini Slime Clear Slime Party Favors Non-Sticky Soft & Stretchy Slime Kit for Classroom Rewards Christmas Stocking Stuffers Goodie Bag Stuffers Easter Basket Stuffers for Kids Boys Girls
Petyuioyu$51.963 rev
6 Pack Axolotl Slime Kit Cloud Butter & Clear Slime Party Favors for Kids with Axolotl Charms Soft and Stretchy Slime for Girls & Boys Classroom Rewards Birthday Gifts
Petyuioyu$52.314 rev
Trending
90-day click momentumSlime Kit for Girls 6 Pack Cloud Slimes for Kids Ages 612 Party Favors & birthday Giveaways Gift for kids
Mumfactory$49.530.0★
Galaxy Slime combo Kit 31 Pcs Glow in The Dark DIY Slime Making Kit with Fluffy Clay Cloud Foam & Glitter Arts & Crafts Toy for Girls & Boys Birthday Gift Creative Slime Kit Age 6+
SHAHNARO$77.144.1★
Slime Squad Stitch 4oz Crystal Clear Slime | Soft Glossy & Stretchy | Non-Sticky Slime For Kids | Ideal For Gifting | Green | Age 3+
Red Ridge Brands$12.591.5★
Slimy Super Value Buttery Slime 4oz 78g non-toxic non-irritating swiss-made slime toy for kids and adults alike
Slimy$6.764.4★
24 Pack Mini Slime Clear Slime Party Favors Non-Sticky Soft & Stretchy Slime Kit for Classroom Rewards Christmas Stocking Stuffers Goodie Bag Stuffers Easter Basket Stuffers for Kids Boys Girls
Petyuioyu$51.963.0★
What buyers say about slime
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“We enjoyed playing with them”
“smells so good”
“easy to clean”
“its quite good & non sticky, my daughter loves it”
“Very good quality”
“Soft n fluffy”
“The quantity seems enough to play with”
“Lots of colors, scents, and cute charms to make different styles like butter and cloud slime”
“Make slime easily”
What buyers complain about
“So small”
“so sticky”
“Not the same as described very bad”
“Strong odor”
“No instructions inside the box”
“Very bad quality”
“They felt a little wet and moist”
“Its not slime”
“colours nothing like the pictures”
“Not fluffy slime”
Top return reasons
Common questions
- Is slime profitable to sell on Amazon United Arab Emirates?
- The niche generates $552K/yr across 60 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (69/100).
- How competitive is the slime niche?
- 28 brands and 48 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in slime?
- Top complaints mined from reviews: الحجم الكلي, الالتصاق, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 1.1%.
- When does demand for slime peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the slime niche?
- Listings span $6.21–$117.52; the average listing price is $50.41 (sweet spot $15–$100). The average incumbent carries 160 reviews — the moat a new listing must climb.