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Pool Toys

Pass

Pool Toys scores 73 out of 100, a Pass. Shoppers spend $151K a year here, search demand grew +230.7% this quarter, and returns run at 0.8% of orders.

Filters Trending
Flapen Score
73
73 / 100
Top 2% of 113 Toys niches · +26 vs the category median of 47
Market size
$151K/yr90K searches / yr
90-day growth
+230.7%search demand this quarter
Competition
31%top-5 click share · 34 brands · 98 sellers

Flapen Score

Pool Toys against its category

The dotted line is the Toys average. Past it, Pool Toys is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pool Toys market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pool Toys 90K times last year and spent an estimated $151K. The top 5 brands take 55% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +230.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+230.7%
Conversion, latest week
4.3%
Market size, estimated
$151Ka year
Peak month
May17.2× the quietest month
Top search term
pool toys51K searches a year

02 · Price

A sale here is worth $38.74.

Listings sell for $38.74 on average, from $3.89 to $111.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $38.74 that is $0 to $4K a year per listing.

Average price
$38.74inside the $15 to $100 sweet spot
Price range
$3.89–$111.25
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #36 within Toys. It carries 1,871 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#36in Toys
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,871per listing
Listings tracked
50

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pool Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$5K$9K$14K$18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

98

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

31%

Top 20: 74%

Open market

41%

  • Intex27%
  • BANZAI10%
  • OneStarsea8%
  • OSHIMA6%
  • DoubleCare5%
  • HOLOMALL4%

Demand

Pool Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 17.2×

Search terms

Top Pool Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool toys51K/yr
  • water toys13K/yr
  • pool games10K/yr
  • swimming pool toys9K/yr
  • swimming toys7K/yr

Reviews and returns

What reviews say buyers love and hate about Pool Toys

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “متانة”
0.8%of orders come back
“Breaks quickly”
A buyer, on “متانة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pool Toys questions

Answered from the same tracked data.