Pool Toys
PassPool Toys scores 73 out of 100, a Pass. Shoppers spend $151K a year here, search demand grew +230.7% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 73 / 100Top 2% of 113 Toys niches · +26 vs the category median of 4773
- Market size
- $151K/yr90K searches / yr
- 90-day growth
- +230.7%search demand this quarter
- Competition
- 31%top-5 click share · 34 brands · 98 sellers
Flapen Score
Pool Toys against its category
The dotted line is the Toys average. Past it, Pool Toys is stronger. Inside it, weaker.
Market
The Pool Toys market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pool Toys 90K times last year and spent an estimated $151K. The top 5 brands take 55% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +230.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +230.7%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $151Ka year
- Peak month
- May17.2× the quietest month
- Top search term
- pool toys51K searches a year
02 · Price
A sale here is worth $38.74.
Listings sell for $38.74 on average, from $3.89 to $111.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $38.74 that is $0 to $4K a year per listing.
- Average price
- $38.74inside the $15 to $100 sweet spot
- Price range
- $3.89–$111.25
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #36 within Toys. It carries 1,871 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 12.2%
- Average rank
- #36in Toys
- Average rating
- 4.32 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,871per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Pool Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Banzai Aqua Saucer | Soft Squishy Water Toy | Fun for Kids 3+ | Soak & Splat for Pool & Outdoor Play | Vibrant Assorted Colors (Green Orange Purple) | Wet or Dry Play | Compact & Safe
- Price
- $32.42
- Rating
- 4.0/5
- Reviews
- 132
- Age
- 6y ago

Intex Basket Swimming Floating Hoops Basketball Game Multi-Colour 58504
- Price
- $24.04
- Rating
- 4.3/5
- Reviews
- 12,346
- Age
- 13y ago

Water Gun Toy for Kid 10 PCS Foam Squirt Toys for Kids Foam Water Toy Shooter for Kids 3-10 Pool Toys Water Squirter Soaker Gun for Toddlers Summer Swiming Beach Party
- Price
- $47.14
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 1y ago

intex Pool Volleyball Game Multi-Colour Ages 6+ 56508
- Price
- $32.02
- Rating
- 4.3/5
- Reviews
- 19,566
- Age
- 13y ago

30 Pcs Diving Pool Toys for Kids Underwater Swimming Toys with Storage Bag Summer Swim Games Sinking Set Dive Gifts Include Torpedos Rings Marine Animals Octopus Toys for Boys Girls Toddlers
- Price
- $42.07
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentum
SUNFLEX Action Pro Size 3 Beach & Fun Ball Lightweight Durable Outdoor Play Ball for Beach Pool Park & Backyard Games
- Price
- $68.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

31 PCS 3 in 1 Carnival Game Set Soft Cone Bean Bag Ring Toos Game Family Indoor and Outdoor School Game Suitable As a Birthday Christmas Day of the Dead Party Gift
- Price
- $75.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Water Gun Toy for Kid 10 PCS Foam Squirt Toys for Kids Foam Water Toy Shooter for Kids 3-10 Pool Toys Water Squirter Soaker Gun for Toddlers Summer Swiming Beach Party
- Price
- $47.14
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 1y ago

24 Pcs Diving Pool Toys for Kids Mermaid Dive Toys Set with Underwater Fish Dive Rings Torpedo Bandits Sinking Sea Animals with Storage Mesh Bag Summer Pool Party Swimming Training Toys
- Price
- $49.31
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 4mo ago

KASTWAVE Pool Toys Games Set Water Sports Toys for Pool Floating Throwing Games with 10 Golf EVA Balls Fun Gifts Floating Pool Water Toys for Boys Girls Teens Adults and Family
- Price
- $33.67
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 2y ago
Newest
by launch date
24 Pcs Diving Pool Toys for Kids Mermaid Dive Toys Set with Underwater Fish Dive Rings Torpedo Bandits Sinking Sea Animals with Storage Mesh Bag Summer Pool Party Swimming Training Toys
- Price
- $49.31
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 4mo ago

SUNFLEX Action Pro Size 3 Beach & Fun Ball Lightweight Durable Outdoor Play Ball for Beach Pool Park & Backyard Games
- Price
- $68.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

31 PCS 3 in 1 Carnival Game Set Soft Cone Bean Bag Ring Toos Game Family Indoor and Outdoor School Game Suitable As a Birthday Christmas Day of the Dead Party Gift
- Price
- $75.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

30 Pcs Diving Pool Toys for Kids Underwater Swimming Toys with Storage Bag Summer Swim Games Sinking Set Dive Gifts Include Torpedos Rings Marine Animals Octopus Toys for Boys Girls Toddlers
- Price
- $42.07
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 1y ago

Cafiuio Pool Toys for Kids Adult 2in1 Inflatable Pool Floats Basketball Hoop & Ring Game Swimming Pool Games for Adults and Family Outdoor Party Poolside Water Toy for Boys Girls Kids Ages 4-8-12
- Price
- $54.87
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
98
Top-5 brand share
55%
Top 20: 91%
Top-5 click share
31%
Top 20: 74%
Open market
41%
- Intex27%
- BANZAI10%
- OneStarsea8%
- OSHIMA6%
- DoubleCare5%
- HOLOMALL4%
Demand
Pool Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 17.2×
Search terms
Top Pool Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pool toys51K/yr
- water toys13K/yr
- pool games10K/yr
- swimming pool toys9K/yr
- swimming toys7K/yr
Reviews and returns
What reviews say buyers love and hate about Pool Toys
We read the reviews and the return reasons for every product selling here.
“Breaks quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pool Toys questions
Answered from the same tracked data.








