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Hay

Pass

Hay scores 67 out of 100, a Pass. Shoppers spend $117K a year here, search demand grew +25.6% this quarter, and returns run at 0.2% of orders.

Flapen Score
67
67 / 100
Top 21% of 62 Pet Supplies niches · +11 vs the category median of 56
Market size
$117K/yr21K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
42%top-5 click share · 18 brands · 41 sellers

Flapen Score

Hay against its category

The dotted line is the Pet Supplies average. Past it, Hay is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hay market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hay 21K times last year and spent an estimated $117K. The top 5 brands take 57% of clicks. Demand peaks in Apr–May. Flapen scores it 67 out of 100, a Pass.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
10.2%
Market size, estimated
$117Ka year
Peak month
April2.3× the quietest month
Top search term
hay10K searches a year

02 · Price

A sale here is worth $54.72.

Listings sell for $54.72 on average, from $21.23 to $223.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $54.72 that is $0 to $5K a year per listing.

Average price
$54.72inside the $15 to $100 sweet spot
Price range
$21.23–$223.70
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #62 within Pet Supplies. It carries 977 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
79%
Out of stock, average day
10.4%
Average rank
#62in Pet Supplies
Average rating
4.23 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
977per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Hay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$9K$14K$19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

18 falling

Sellers

41

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

37%

  • Generic14%
  • OXBOW14%
  • duvoplus13%
  • Little One9%
  • Gimborn7%
  • Witte Molen6%

Demand

Hay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.3×

Search terms

Top Hay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hay10K/yr
  • timothy hay6K/yr
  • rabbit hay6K/yr

Reviews and returns

What reviews say buyers love and hate about Hay

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
33%of negative reviews mention “الجودة الشاملة”
0.2%of orders come back
“Quality get worse”
A buyer, on “الجودة الشاملة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Hay questions

Answered from the same tracked data.