Hay
PassHay scores 67 out of 100, a Pass. Shoppers spend $117K a year here, search demand grew +25.6% this quarter, and returns run at 0.2% of orders.
- Flapen Score
- 67 / 100Top 21% of 62 Pet Supplies niches · +11 vs the category median of 5667
- Market size
- $117K/yr21K searches / yr
- 90-day growth
- +25.6%search demand this quarter
- Competition
- 42%top-5 click share · 18 brands · 41 sellers
Flapen Score
Hay against its category
The dotted line is the Pet Supplies average. Past it, Hay is stronger. Inside it, weaker.
Market
The Hay market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hay 21K times last year and spent an estimated $117K. The top 5 brands take 57% of clicks. Demand peaks in Apr–May. Flapen scores it 67 out of 100, a Pass.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +25.6%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $117Ka year
- Peak month
- April2.3× the quietest month
- Top search term
- hay10K searches a year
02 · Price
A sale here is worth $54.72.
Listings sell for $54.72 on average, from $21.23 to $223.70. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $54.72 that is $0 to $5K a year per listing.
- Average price
- $54.72inside the $15 to $100 sweet spot
- Price range
- $21.23–$223.70
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
39% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #62 within Pet Supplies. It carries 977 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 39%
- Prime listings
- 79%
- Out of stock, average day
- 10.4%
- Average rank
- #62in Pet Supplies
- Average rating
- 4.23 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 977per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Hay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Timothy Hay/Grass Supreme Quality for Rabbits Approx. 4KG Box
- Price
- $127.95
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 2y ago

Duvo+ Fieno-Hay Dwarf Rabbits Guinea-Pigs And Chinchillas Food 2.5Kg
- Price
- $40.64
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 7y ago

GimCat GIMBI TIMOTHY HAY 500G
- Price
- $21.23
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 2y ago

LITTLE ONE Mountain Hay for Small Pets 1kg
- Price
- $23.34
- Rating
- 4.2/5
- Reviews
- 159
- Age
- 6y ago

Padovan FienoHay Small Pet Food - 1KG
- Price
- $21.48
- Rating
- 4.2/5
- Reviews
- 369
- Age
- 7y ago
Trending
90-day click momentum
Egardenkart Hay for Small Animals - 1 Kg | Natural Grass Hay for Rabbits Guinea Pigs Hamsters and Small Pets Feeding
- Price
- $30.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Oxbow Orchard Grass Hay for Small Animals 15 oz
- Price
- $36.64
- Rating
- 4.3/5
- Reviews
- 437
- Age
- 10y ago

SUPREME TIMOTHY HAY 400G
- Price
- $44.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 12y ago

Vitakraft Vita Verde Timothy Hay Stinging Nettle 500g
- Price
- $23.02
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 7y ago

Odluzy 20 Pcs Natural Timothy Hay Sticks Molar Wood Treats Stick Teeth Chew Stick for Rabbits Hamster Chinchilla and Other Small Animals
- Price
- $30.34
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 3y ago
Newest
by launch date
Egardenkart Hay for Small Animals - 1 Kg | Natural Grass Hay for Rabbits Guinea Pigs Hamsters and Small Pets Feeding
- Price
- $30.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Timothy Hay/Grass Supreme Quality for Rabbits Approx. 4KG Box
- Price
- $127.95
- Rating
- 3.7/5
- Reviews
- 17
- Age
- 2y ago

GimCat GIMBI TIMOTHY HAY 500G
- Price
- $21.23
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 2y ago

Witte Molen Country Blossom Hay Dandelion Weight - 500g
- Price
- $26.24
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 3y ago

Witte Molen Puur Timothy Hay Vegetables Weight - 500g
- Price
- $42.01
- Rating
- 3.2/5
- Reviews
- 2
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
41
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
37%
- Generic14%
- OXBOW14%
- duvoplus13%
- Little One9%
- Gimborn7%
- Witte Molen6%
Demand
Hay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.3×
Search terms
Top Hay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hay10K/yr
- timothy hay6K/yr
- rabbit hay6K/yr
Reviews and returns
What reviews say buyers love and hate about Hay
We read the reviews and the return reasons for every product selling here.
“Quality get worse”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hay questions
Answered from the same tracked data.









