Catnip
PassCatnip scores 66 out of 100, a Pass. Shoppers spend $115K a year here, demand is soft, at -1.5% this quarter, and returns run at 0.4% of orders.
- Flapen Score
- 66 / 100Top 23% of 62 Pet Supplies niches · +10 vs the category median of 5666
- Market size
- $115K/yr54K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 96 sellers
Flapen Score
Catnip against its category
The dotted line is the Pet Supplies average. Past it, Catnip is stronger. Inside it, weaker.
Market
The Catnip market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Catnip 54K times last year and spent an estimated $115K. The top 5 brands take 55% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $115Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- catnip27K searches a year
02 · Price
A sale here is worth $23.95.
Listings sell for $23.95 on average, from $8.38 to $55.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.95 that is $2K to $6K a year per listing.
- Average price
- $23.95inside the $15 to $100 sweet spot
- Price range
- $8.38–$55.40
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #29 within Pet Supplies. It carries 596 reviews at 4.04 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #29in Pet Supplies
- Average rating
- 4.04 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 596per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Catnip products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bioline Invigorating Catnip Leaves Powder Multicolor 20G
- Price
- $19.19
- Rating
- 3.9/5
- Reviews
- 376
- Age
- 8y ago

Potaroma Cat Toy Catnip Balls 4 in 1 Wall Toy for Cats with Silvervine & Catnip Interactive Chew Toy for Licking and Chewing 360 Rotatable Cat Activity Indoor
- Price
- $20.34
- Rating
- 4.0/5
- Reviews
- 8,738
- Age
- 5y ago

Naturals Premium Catnip Premiumqualität aus Nordamerika 28.3 g (1 oz)
- Price
- $33.57
- Rating
- 4.2/5
- Reviews
- 1,935
- Age
- 13y ago

Hkpetie 30g Catnip Cat Grass Toys forIndoor Cats for Hairball Remove and Teeth Cleaning
- Price
- $19.88
- Rating
- 3.7/5
- Reviews
- 143
- Age
- 2y ago

Furrbites 100% Natural & Organic Catnip Blended & Highly Potent Easy-to-Use Airtight Jar for Freshness | 15 gm / 0.5 oz
- Price
- $16.75
- Rating
- 3.4/5
- Reviews
- 55
- Age
- 1y ago
Trending
90-day click momentum
Natural Dried Organic Catnip Without Stalks & Stems Used as Refillable Interactive Chewing Toys for Cat (65g)
- Price
- $35.35
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago

Furrbites 100% Natural & Organic Catnip Blended & Highly Potent Easy-to-Use Airtight Jar for Freshness | 30 gm / 1 oz
- Price
- $23.95
- Rating
- 3.4/5
- Reviews
- 55
- Age
- 1y ago

Furrbites 100% Natural & Organic Catnip Blended & Highly Potent Easy-to-Use Airtight Jar for Freshness | 15 gm / 0.5 oz
- Price
- $16.75
- Rating
- 3.4/5
- Reviews
- 55
- Age
- 1y ago

50g Catnip Cat Grass Toys for Cat Freezed Drying for Cats Edible Cat Chew Toys for Remove Hair Ball and Cleaning Teeth
- Price
- $32.48
- Rating
- 4.0/5
- Reviews
- 567
- Age
- 1y ago

Bioline Invigorating Catnip Leaves Powder Multicolor 20G
- Price
- $19.19
- Rating
- 3.9/5
- Reviews
- 376
- Age
- 8y ago
Newest
by launch date
COSMOCAT Cat Freeze Dried Treats Catnip Stick E-Protein Hypoallergenic for Kitten and Cat All Age (35 g)
- Price
- $26.90
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 6mo ago

Natural Dried Organic Catnip Without Stalks & Stems Used as Refillable Interactive Chewing Toys for Cat (65g)
- Price
- $35.35
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago

Sisal Catnip Pillow Toy Kickers 2 Pack Interactive Catnip Toys with Organic 8000mg Herbal Blend for Indoor Scratching Chewing & Teething Fun for Kittens and Adult Cats
- Price
- $32.44
- Rating
- 4.0/5
- Reviews
- 561
- Age
- 8mo ago

SKY-TOUCH 16 Pieces Cat Grass Treats for Cats Edible Cat Chew Sticks Toys Natural Dried Treats Snacks for Hairball Removal&Teeth Cleaning Light Green - Increase Appetite 100g
- Price
- $18.03
- Rating
- 4.0/5
- Reviews
- 39
- Age
- 10mo ago

50g Catnip Cat Grass Toys for Indoor Cats for Hairball Remove and Teeth Cleaning
- Price
- $28.58
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
96
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
44%
Top 20: 84%
Open market
37%
- Bioline17%
- Hkpetie11%
- Potaroma10%
- KONG9%
- Furrbites8%
- Dentalight8%
Demand
Catnip search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Catnip search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- catnip27K/yr
- cat nip15K/yr
- catnip for cats12K/yr
Reviews and returns
What reviews say buyers love and hate about Catnip
We read the reviews and the return reasons for every product selling here.
“No smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Catnip questions
Answered from the same tracked data.









