Cat Scratcher
PassCat Scratcher scores 65 out of 100, a Pass. Shoppers spend $737K a year here, search demand grew +9.9% this quarter, and returns run at 1.5% of orders.
- Flapen Score
- 65 / 100Top 25% of 62 Pet Supplies niches · +9 vs the category median of 5665
- Market size
- $737K/yr209K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 32%top-5 click share · 29 brands · 75 sellers
Flapen Score
Cat Scratcher against its category
The dotted line is the Pet Supplies average. Past it, Cat Scratcher is stronger. Inside it, weaker.
Market
The Cat Scratcher market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Cat Scratcher 209K times last year and spent an estimated $737K. The top 5 brands take 67% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $737K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $737Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- cat scratcher117K searches a year
02 · Price
A sale here is worth $56.49.
Listings sell for $56.49 on average, from $10.01 to $434.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $56.49 that is $6K to $14K a year per listing.
- Average price
- $56.49inside the $15 to $100 sweet spot
- Price range
- $10.01–$434.11
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$14K
- Returns
- 1.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #39 within Pet Supplies. It carries 4,031 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 98%
- Out of stock, average day
- 22.4%
- Average rank
- #39in Pet Supplies
- Average rating
- 4.28 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,031per listing
- Listings tracked
- 59
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cat Scratcher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SKY-TOUCH Pet Cat Scratch Board Cardboard Cat Scratcher Cat Scratching Pad Cat Grinding Claw Interactive Ball Scratch Toy
- Price
- $15.59
- Rating
- 4.1/5
- Reviews
- 646
- Age
- 4y ago

SAWA Cat Scratcher Large 26.8 Inch Cardboard L Shape Cat Scratch Pad Vertical Cat Scratching Board with Built-in Catnip Toy Ball Wall-Mount Cat Scratchers for Indoor Cats
- Price
- $50.02
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 1y ago

Amazon Basics Medium Cat Scratching Post 40.01 x 40.01 x 80.01 cm Grey
- Price
- $47.86
- Rating
- 4.5/5
- Reviews
- 15,579
- Age
- 6y ago

Velvaria Cat Scratching Board 2Pcs Wavy Cardboard Cat Scratcher with Catnip Reversible Indoor Furniture Protector
- Price
- $19.20
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago

Amazon Basics Large Premium Tall Cat Scratching Post - 40 L x 40 W x 90 H Centimeters Brown Carpet
- Price
- $96.04
- Rating
- 4.7/5
- Reviews
- 64,713
- Age
- 6y ago
Trending
90-day click momentum
Coodipet Cardboard Scratcher for Indoor Cats 26.8 Inch L Shaped Vertical Cat Scratching Board with Ball Cat Toy Large Cat Scratcher Pad Cat Toys for Indoor Cats Catnip
- Price
- $38.22
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago

Velvaria Cat Scratching Board 2Pcs Wavy Cardboard Cat Scratcher with Catnip Reversible Indoor Furniture Protector
- Price
- $19.20
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago

FUKUMARU Cat Scratcher Mat 23.6 X 15.7 Inch Natural Sisal Cat Scratch Mats Horizontal Cat Floor Scratching Pad Rug with Sticky Velcro Tapes Protect Couch and Carpets
- Price
- $46.91
- Rating
- 4.3/5
- Reviews
- 20,764
- Age
- 7y ago

SKY-TOUCH L Shape Cat Scratcher Large 26.8 Vertical Cat Scratchers with Ball Toy Cardboard Scratch Pad for Indoor Cats Wall and Couch
- Price
- $34.02
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 5mo ago

Velvaria Cat Scratching Board Assemblable triangle 3pcs Cardboard Cat Scratcher with Catnip Reversible Indoor Furniture Protector for All Cats
- Price
- $29.37
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
SKY-TOUCH L Shape Cat Scratcher Large 26.8 Vertical Cat Scratchers with Ball Toy Cardboard Scratch Pad for Indoor Cats Wall and Couch
- Price
- $34.02
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 5mo ago

Trimmable Cat Scratch Furniture Protector - Couch Protector for Cat Claws for DIY Scratch Post Cat Tree ShelvesPost Cat Scratch Furniture Protector (Beige 39x15.7)
- Price
- $37.11
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 10mo ago

Cat Scratcher 23.62 Inch L Shape Cat Scratch Pad Wall Mounted Vertical Cats Scratching Board with Built-in Catnip Toy Ball Wall-Mount Cats Scratchers for Indoor Cats Protects Furniture(A)
- Price
- $64.51
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 11mo ago

Velvaria Cat Scratching Board 2Pcs Wavy Cardboard Cat Scratcher with Catnip Reversible Indoor Furniture Protector
- Price
- $19.20
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago

Velvaria Cat Scratching Board Straight Board Cardboard Cat Scratcher with Catnip Reversible Indoor Furniture Protector for All Cats
- Price
- $10.01
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
29 falling
Sellers
75
Top-5 brand share
67%
Top 20: 96%
Top-5 click share
32%
Top 20: 71%
Open market
28%
- Amazon Basics19%
- Velvaria17%
- SAWA Health & Household13%
- SKY-TOUCH11%
- FUKUMARU7%
- Generic5%
Demand
Cat Scratcher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Cat Scratcher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat scratcher117K/yr
- cat scratching post29K/yr
- scratch pads for cats13K/yr
- cat scratching board13K/yr
- scratching post7K/yr
- cat scratcher bed6K/yr
- cat scratch6K/yr
- scratcher5K/yr
- scratch post for cats13K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Scratcher
We read the reviews and the return reasons for every product selling here.
“So small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Scratcher questions
Answered from the same tracked data.









