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Cat Scratcher

Pass

Cat Scratcher scores 65 out of 100, a Pass. Shoppers spend $737K a year here, search demand grew +9.9% this quarter, and returns run at 1.5% of orders.

Flapen Score
65
65 / 100
Top 25% of 62 Pet Supplies niches · +9 vs the category median of 56
Market size
$737K/yr209K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
32%top-5 click share · 29 brands · 75 sellers

Flapen Score

Cat Scratcher against its category

The dotted line is the Pet Supplies average. Past it, Cat Scratcher is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Scratcher market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cat Scratcher 209K times last year and spent an estimated $737K. The top 5 brands take 67% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $737K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
6.2%
Market size, estimated
$737Ka year
Peak month
November1.2× the quietest month
Top search term
cat scratcher117K searches a year

02 · Price

A sale here is worth $56.49.

Listings sell for $56.49 on average, from $10.01 to $434.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $56.49 that is $6K to $14K a year per listing.

Average price
$56.49inside the $15 to $100 sweet spot
Price range
$10.01–$434.11
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
1.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #39 within Pet Supplies. It carries 4,031 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
98%
Out of stock, average day
22.4%
Average rank
#39in Pet Supplies
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,031per listing
Listings tracked
59

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cat Scratcher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$15K$29K$44K$59K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

75

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

32%

Top 20: 71%

Open market

28%

  • Amazon Basics19%
  • Velvaria17%
  • SAWA Health & Household13%
  • SKY-TOUCH11%
  • FUKUMARU7%
  • Generic5%

Demand

Cat Scratcher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cat Scratcher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat scratcher117K/yr
  • cat scratching post29K/yr
  • scratch pads for cats13K/yr
  • cat scratching board13K/yr
  • scratching post7K/yr
  • cat scratcher bed6K/yr
  • cat scratch6K/yr
  • scratcher5K/yr
  • scratch post for cats13K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Scratcher

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “مسموح باصطحاب الحيوانات الأليفة”
20%of negative reviews mention “الحجم الكلي”
1.5%of orders come back
“So small”
A buyer, on “الحجم الكلي”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cat Scratcher questions

Answered from the same tracked data.