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Dog Treats

Pass

Dog Treats scores 72 out of 100, a Pass. Shoppers spend $845K a year here, search demand grew +33.7% this quarter, and returns run at 0.1% of orders.

Flapen Score
72
72 / 100
Top 9% of 62 Pet Supplies niches · +16 vs the category median of 56
Market size
$845K/yr200K searches / yr
90-day growth
+33.7%search demand this quarter
Competition
33%top-5 click share · 14 brands · 69 sellers

Flapen Score

Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Dog Treats is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Treats market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dog Treats 200K times last year and spent an estimated $845K. The top 5 brands take 84% of clicks. Demand peaks in May. Flapen scores it 72 out of 100, a Pass.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $845K a year.

Searches, last 12 months
200K
Growth, 90 days vs prior 90
+33.7%
Conversion, latest week
20.5%
Market size, estimated
$845Ka year
Peak month
May1.6× the quietest month
Top search term
dog treats133K searches a year

02 · Price

A sale here is worth $20.57.

Listings sell for $20.57 on average, from $4.30 to $107.80. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $20.57 that is $26K to $31K a year per listing.

Average price
$20.57inside the $15 to $100 sweet spot
Price range
$4.30–$107.80
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
$26K–$31K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #112 within Pet Supplies. It carries 1,948 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
97%
Out of stock, average day
0.1%
Average rank
#112in Pet Supplies
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,948per listing
Listings tracked
61

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$17K$34K$51K$68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

69

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

13%

  • Dog Fest37%
  • GOOD BOY26%
  • SKY-TOUCH9%
  • Pedigree6%
  • MEAT UP5%
  • COSMODOG4%
  • Open — no brand owns it (8 brands, 13%)

Demand

Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog treats133K/yr
  • dog treat16K/yr
  • good boy dog treats10K/yr
  • dog treats small breed14K/yr
  • good boy6K/yr
  • treats for dogs7K/yr
  • dog fest5K/yr
  • dog treats large dog5K/yr
  • treats4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Treats

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “مسموح باصطحاب الحيوانات الأليفة”
33%of negative reviews mention “الحجم الكلي”
0.1%of orders come back
“Big cubes”
A buyer, on “الحجم الكلي”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Dog Treats questions

Answered from the same tracked data.