Cat Toys
PassCat Toys scores 73 out of 100, a Pass. Shoppers spend $916K a year here, search demand grew +9.8% this quarter, and returns run at 1.0% of orders.
- Flapen Score
- 73 / 100Top 7% of 62 Pet Supplies niches · +17 vs the category median of 5673
- Market size
- $916K/yr471K searches / yr
- 90-day growth
- +9.8%search demand this quarter
- Competition
- 36%top-5 click share · 26 brands · 118 sellers
Flapen Score
Cat Toys against its category
The dotted line is the Pet Supplies average. Past it, Cat Toys is stronger. Inside it, weaker.
Market
The Cat Toys market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Cat Toys 471K times last year and spent an estimated $916K. The top 5 brands take 54% of clicks. Flapen scores it 73 out of 100, a Pass.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $916K a year.
- Searches, last 12 months
- 471K
- Growth, 90 days vs prior 90
- +9.8%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $916Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- cat toys248K searches a year
02 · Price
A sale here is worth $28.23.
Listings sell for $28.23 on average, from $3.99 to $88.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $28.23 that is $7K to $14K a year per listing.
- Average price
- $28.23inside the $15 to $100 sweet spot
- Price range
- $3.99–$88.96
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 1.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #25 within Pet Supplies. It carries 1,848 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 98%
- Out of stock, average day
- 11.6%
- Average rank
- #25in Pet Supplies
- Average rating
- 4.22 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,848per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cat Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Giociv Interactive Cat Toys Ball Automatic Cat Interactive Toy for Indoor Cats Fast Rolling on Carpet Chirping & Motion Activate
- Price
- $15.21
- Rating
- 4.2/5
- Reviews
- 7,234
- Age
- 2y ago

Ownfume 38 Pcs Cat Toys Kitten Toys Cat Toys Interactive Accessories for Indoor Cats Cat Tunnel Variety Teaser Wand with Feathers Cat Toys for Kittens Biting Catnip Fish Mice Balls for Cat Pet Lovers
- Price
- $38.14
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 4y ago

Giociv - Interactive Fast Swinging Ball for Cats Moving Toy in Bag
- Price
- $47.66
- Rating
- 4.3/5
- Reviews
- 1,931
- Age
- 2y ago

Delieu Interactive Cat Toys Retractable Wand and Feather Toys Refills for Indoor Cats to Chase and Exercise
- Price
- $24.80
- Rating
- 4.7/5
- Reviews
- 135
- Age
- 1y ago

SKY-TOUCH 30pcs Cat Toys Cat Interactive Toy Accessories Interactive Cat Accessories for Indoor Cats Cat Tunnel Variety Teaser Wand with Feathers The Best Gifts for Cat Lovers
- Price
- $27.09
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 3y ago
Trending
90-day click momentum
Remote Control Mouse Toy for Cats Realistic RC Fake Rat Prank Toy Interactive Cat Chase Toy for Kittens Dogs & Puppies Plush Electronic Pet Teaser Gift for Cat Lovers
- Price
- $40.10
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 4mo ago

Indoor Interactive Cat Toys Set: 30 PCS Cat Toys for Indoor Cats Kitten Toys Assortment with Cat Tunnel Teaser Wands Fluffy Mice Balls & Catnip for Play and Exercise
- Price
- $40.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Sisal Catnip Pillow Toy Kickers 2 Pack Interactive Catnip Toys with Organic 8000mg Herbal Blend for Indoor Scratching Chewing & Teething Fun for Kittens and Adult Cats
- Price
- $32.44
- Rating
- 4.0/5
- Reviews
- 561
- Age
- 8mo ago

Ownfume 38 Pcs Cat Toys Kitten Toys Cat Toys Interactive Accessories for Indoor Cats Cat Tunnel Variety Teaser Wand with Feathers Cat Toys for Kittens Biting Catnip Fish Mice Balls for Cat Pet Lovers
- Price
- $38.14
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 4y ago

SKY-TOUCH Interactive Cat Toy Ball Automatic Cat Interactive Toy for Indoor Cats Smart Chase Cat Toy with LED Lights USB Charging Pet Toy 2 PACK
- Price
- $22.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Newest
by launch date
Remote Control Mouse Toy for Cats Realistic RC Fake Rat Prank Toy Interactive Cat Chase Toy for Kittens Dogs & Puppies Plush Electronic Pet Teaser Gift for Cat Lovers
- Price
- $40.10
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 4mo ago

Indoor Interactive Cat Toys Set: 30 PCS Cat Toys for Indoor Cats Kitten Toys Assortment with Cat Tunnel Teaser Wands Fluffy Mice Balls & Catnip for Play and Exercise
- Price
- $40.07
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Sisal Catnip Pillow Toy Kickers 2 Pack Interactive Catnip Toys with Organic 8000mg Herbal Blend for Indoor Scratching Chewing & Teething Fun for Kittens and Adult Cats
- Price
- $32.44
- Rating
- 4.0/5
- Reviews
- 561
- Age
- 8mo ago

SAWA Cat Laser Pointer Toy Rechargeable Interactive Cat Toy with 3 Light Modes & 5 Fun Patterns Cat Toys for Indoor Cats Kittens and Pets for Exercise & Chase Play
- Price
- $18.14
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10mo ago

SKY-TOUCH Interactive Cat Toy Ball Automatic Cat Interactive Toy for Indoor Cats Smart Chase Cat Toy with LED Lights USB Charging Pet Toy 2 PACK
- Price
- $22.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
118
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
36%
Top 20: 80%
Open market
40%
- Giociv18%
- SKY-TOUCH10%
- Ownfume10%
- SAWA Health & Household9%
- Delieu7%
- NeoStyle7%
Demand
Cat Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cat Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat toys248K/yr
- cat toy96K/yr
- cat toys for indoor cats43K/yr
- kitten toys17K/yr
- interactive cat toy16K/yr
- cats toys11K/yr
- ألعاب قطط8K/yr
- العاب قطط8K/yr
- cat toys for indoor cats interactive10K/yr
- cat games6K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Toys
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Toys questions
Answered from the same tracked data.







