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Cat Toys

Pass

Cat Toys scores 73 out of 100, a Pass. Shoppers spend $916K a year here, search demand grew +9.8% this quarter, and returns run at 1.0% of orders.

Flapen Score
73
73 / 100
Top 7% of 62 Pet Supplies niches · +17 vs the category median of 56
Market size
$916K/yr471K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
36%top-5 click share · 26 brands · 118 sellers

Flapen Score

Cat Toys against its category

The dotted line is the Pet Supplies average. Past it, Cat Toys is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Toys market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cat Toys 471K times last year and spent an estimated $916K. The top 5 brands take 54% of clicks. Flapen scores it 73 out of 100, a Pass.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 471K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $916K a year.

Searches, last 12 months
471K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
6.9%
Market size, estimated
$916Ka year
Peak month
February1.3× the quietest month
Top search term
cat toys248K searches a year

02 · Price

A sale here is worth $28.23.

Listings sell for $28.23 on average, from $3.99 to $88.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $28.23 that is $7K to $14K a year per listing.

Average price
$28.23inside the $15 to $100 sweet spot
Price range
$3.99–$88.96
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #25 within Pet Supplies. It carries 1,848 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
11.6%
Average rank
#25in Pet Supplies
Average rating
4.22 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,848per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cat Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$27K$55K$82K$110K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

118

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

36%

Top 20: 80%

Open market

40%

  • Giociv18%
  • SKY-TOUCH10%
  • Ownfume10%
  • SAWA Health & Household9%
  • Delieu7%
  • NeoStyle7%

Demand

Cat Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat toys248K/yr
  • cat toy96K/yr
  • cat toys for indoor cats43K/yr
  • kitten toys17K/yr
  • interactive cat toy16K/yr
  • cats toys11K/yr
  • ألعاب قطط8K/yr
  • العاب قطط8K/yr
  • cat toys for indoor cats interactive10K/yr
  • cat games6K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Toys

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “مسموح باصطحاب الحيوانات الأليفة”
18%of negative reviews mention “الجودة الشاملة”
1.0%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cat Toys questions

Answered from the same tracked data.