Apple
MaybeShoppers spend $30.1M a year here. But the top 5 brands take 100% of clicks, so Apple is a Maybe.
- Flapen Score
- 58 / 100Top 6% of 218 Electronics niches · +13 vs the category median of 4558
- Market size
- $30.1M/yr616K searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 56%top-5 click share · 3 brands · 39 sellers
Flapen Score
Apple against its category
The dotted line is the Electronics average. Past it, Apple is stronger. Inside it, weaker.
Market
The Apple market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Apple 616K times last year and spent an estimated $30.1M. All 3 brands take every click. Demand peaks in Sep–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.1M a year.
- Searches, last 12 months
- 616K
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $30.1Ma year
- Peak month
- September1.6× the quietest month
- Top search term
- apple573K searches a year
02 · Price
A sale here is worth $624.24.
Listings sell for $624.24 on average, from $6.91 to $4782.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $624.24 that is $1.2M to $1.6M a year per listing.
- Average price
- $624.24above the $15 to $100 sweet spot
- Price range
- $6.91–$4782.76
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $1.2M–$1.6M
- Returns
- 0.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
24% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #28 within Electronics. It carries 317 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 24%
- Prime listings
- 97%
- Out of stock, average day
- 12.2%
- Average rank
- #28in Electronics
- Average rating
- 4.12 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 317per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Apple products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Royal Gala South Africa 1kg
- Price
- $9.76
- Rating
- 4.2/5
- Reviews
- 138
- Age
- 3y ago

LULU Apple Baby Royal Gala South Africa 1 kg Approx.
- Price
- $8.38
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 3y ago

Apple AIR PODS PRO 3 Wireless headphones with charging case. includes 5 ear tip sizes. compatible with USB - C Apple watch magsafe and Qi certified charger USB - Cable sold separately
- Price
- $778.39
- Rating
- 4.0/5
- Reviews
- 682
- Age
- 10mo ago

Apple Royal Gala France 1kg Approx.
- Price
- $8.97
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 5y ago

Fresh Apple Royal Gala 0.8-1 kg Import 5-7 Pcs
- Price
- $8.05
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 1y ago
Trending
90-day click momentum
Apple (Refurbished) MacBook Pro 15in Core i7 2.5GHz Retina (MGXC2LL/A) 16GB Memory 512GB Solid State Drive
- Price
- $872.75
- Rating
- 1.8/5
- Reviews
- 8
- Age
- 8y ago

LULU Apple Baby Royal Gala South Africa 1 kg Approx.
- Price
- $8.38
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 3y ago

Apple Red USA 1kg
- Price
- $10.88
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 3y ago

Apple Watch SE 3 GPS 40mm Smartwatch with Midnight Aluminium Case with Midnight Sport Band S/M. Fitness and Sleep Trackers Heart Rate Monitor Always-On Display Water Resistant
- Price
- $847.44
- Rating
- 4.1/5
- Reviews
- 121
- Age
- 10mo ago

Apple Royal Gala Portugal 1 kg Approx.
- Price
- $8.46
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 3y ago
Newest
by launch date
Apple iPhone 17 Pro Max 256 GB: 6.9-inch Display with ProMotion A19 Pro Chip Best Battery Life in Any iPhone Ever Pro Fusion Camera System Center Stage Front Camera; Silver
- Price
- $4782.76
- Rating
- 4.4/5
- Reviews
- 1,445
- Age
- 10mo ago

Apple iPhone 17 Pro Max 256 GB: 6.9-inch Display with ProMotion A19 Pro Chip Best Battery Life in Any iPhone Ever Pro Fusion Camera System Center Stage Front Camera; Cosmic Orange
- Price
- $4768.99
- Rating
- 4.4/5
- Reviews
- 1,445
- Age
- 10mo ago

Apple AIR PODS PRO 3 Wireless headphones with charging case. includes 5 ear tip sizes. compatible with USB - C Apple watch magsafe and Qi certified charger USB - Cable sold separately
- Price
- $778.39
- Rating
- 4.0/5
- Reviews
- 682
- Age
- 10mo ago

Apple Watch SE 3 GPS 40mm Smartwatch with Midnight Aluminium Case with Midnight Sport Band S/M. Fitness and Sleep Trackers Heart Rate Monitor Always-On Display Water Resistant
- Price
- $847.44
- Rating
- 4.1/5
- Reviews
- 121
- Age
- 10mo ago

Apple (Refurbished) MacBook Pro (15-Inch Intel Core i7 2.2Ghz 16GB 256GB Touch Bar 4 Thunderbolt3 Ports MR962) Eng KB Silver
- Price
- $1299.88
- Rating
- 4.0/5
- Reviews
- 178
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
0%
- Lulu66%
- Apple24%
- Generic10%
Demand
Apple search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov · busiest ÷ quietest = 1.6×
Search terms
Top Apple search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple573K/yr
- apples17K/yr
- ابل17K/yr
- تفاح7K/yr
- red apple2K/yr
Reviews and returns
What reviews say buyers love and hate about Apple
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple questions
Answered from the same tracked data.









