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Laundry Detergent

Pass

Laundry Detergent scores 66 out of 100, a Pass. Shoppers spend $9.9M a year here, search demand grew +3.6% this quarter, and returns run at 0.3% of orders.

Flapen Score
66
66 / 100
Top 5% of 371 Health niches · +15 vs the category median of 51
Market size
$9.9M/yr2.2M searches / yr
90-day growth
+3.6%search demand this quarter
Competition
38%top-5 click share · 8 brands · 54 sellers

Flapen Score

Laundry Detergent against its category

The dotted line is the Health average. Past it, Laundry Detergent is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laundry Detergent market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Laundry Detergent 2.2M times last year and spent an estimated $9.9M. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 66 out of 100, a Pass.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.9M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
9.4%
Market size, estimated
$9.9Ma year
Peak month
November1.7× the quietest month
Top search term
ariel liquid detergent242K searches a year

02 · Price

A sale here is worth $48.47.

Listings sell for $48.47 on average, from $14.35 to $140.37. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $48.47 that is $145K to $194K a year per listing.

Average price
$48.47inside the $15 to $100 sweet spot
Price range
$14.35–$140.37
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250K–300K
Units per listing a year
3,000–4,000
Revenue per listing a year
$145K–$194K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Home Care & Cleaning. It carries 835 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#51in Home Care & Cleaning
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
835per listing
Listings tracked
41

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Laundry Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$397K$795K$1.2M$1.6M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

54

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

2%

  • Persil37%
  • Omo30%
  • Ariel16%
  • Tide12%
  • Cleany Genie2%
  • Silver pot1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Laundry Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Laundry Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ariel liquid detergent242K/yr
  • persil liquid detergent238K/yr
  • liquid detergent181K/yr
  • laundry detergent192K/yr
  • persil188K/yr
  • omo155K/yr
  • detergent liquid149K/yr
  • tide137K/yr
  • detergent106K/yr
  • tide liquid detergent102K/yr

Reviews and returns

What reviews say buyers love and hate about Laundry Detergent

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “يشم”
30%of negative reviews mention “مانع للتسرب”
0.3%of orders come back
“It was leaking”
A buyer, on “مانع للتسرب”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Laundry Detergent questions

Answered from the same tracked data.