Laundry Detergent
PassLaundry Detergent scores 66 out of 100, a Pass. Shoppers spend $9.9M a year here, search demand grew +3.6% this quarter, and returns run at 0.3% of orders.
- Flapen Score
- 66 / 100Top 5% of 371 Health niches · +15 vs the category median of 5166
- Market size
- $9.9M/yr2.2M searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 38%top-5 click share · 8 brands · 54 sellers
Flapen Score
Laundry Detergent against its category
The dotted line is the Health average. Past it, Laundry Detergent is stronger. Inside it, weaker.
Market
The Laundry Detergent market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Laundry Detergent 2.2M times last year and spent an estimated $9.9M. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 66 out of 100, a Pass.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.9M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $9.9Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- ariel liquid detergent242K searches a year
02 · Price
A sale here is worth $48.47.
Listings sell for $48.47 on average, from $14.35 to $140.37. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $48.47 that is $145K to $194K a year per listing.
- Average price
- $48.47inside the $15 to $100 sweet spot
- Price range
- $14.35–$140.37
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $145K–$194K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Home Care & Cleaning. It carries 835 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Home Care & Cleaning
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 835per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Laundry Detergent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OMO Liquid Laundry Detergent for Sensitive Skin 4.8L Gentle on Skin Tough on Stains
- Price
- $33.49
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago

Persil Power Gel Liquid Laundry Detergent Deep Clean Technology for Perfect Cleanliness And Long-Lasting Freshness 7L Premium Packaging with Easy Dosing Technique
- Price
- $70.74
- Rating
- 4.6/5
- Reviews
- 4,614
- Age
- 5y ago

OMO Liquid Laundry Detergent Active up to 100% stain removal in just one wash 4.8L
- Price
- $32.73
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 1y ago
![Persil Gel Liquid Laundry Detergent With Deep Technology Lavender 5L [Amazon Exclusive]](https://m.media-amazon.com/images/I/31nnZolMrPL.jpg)
Persil Gel Liquid Laundry Detergent With Deep Technology Lavender 5L [Amazon Exclusive]
- Price
- $43.97
- Rating
- 4.1/5
- Reviews
- 300
- Age
- 7y ago

Persil Power Gel Liquid Laundry Detergent With Deep Clean Technology 4.8 L
- Price
- $42.68
- Rating
- 4.4/5
- Reviews
- 783
- Age
- 6y ago
Trending
90-day click momentum
OMO Laundry Liquid Detergent Active 3L up to 100% Stain Removal in 1 Wash Long-Lasting Freshness
- Price
- $25.21
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
![Persil Gel Liquid Laundry Detergent With Deep Technology Lavender 5L [Amazon Exclusive]](https://m.media-amazon.com/images/I/31nnZolMrPL.jpg)
Persil Gel Liquid Laundry Detergent With Deep Technology Lavender 5L [Amazon Exclusive]
- Price
- $43.97
- Rating
- 4.1/5
- Reviews
- 300
- Age
- 7y ago

Persil HF Detergent Gel 5 Litre
- Price
- $44.01
- Rating
- 3.7/5
- Reviews
- 145
- Age
- 7y ago

Tide Triple Power with a Touch of Downy Lavender Liquid Detergent 1.8L x 2 Dual Pack
- Price
- $32.44
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 1y ago

OMO Liquid Laundry Detergent for Sensitive Skin 4.8L Gentle on Skin Tough on Stains
- Price
- $33.49
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago
Newest
by launch date
OMO Laundry Liquid Detergent Active 3L up to 100% Stain Removal in 1 Wash Long-Lasting Freshness
- Price
- $25.21
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
![Persil Gel Liquid Laundry Detergent With Deep Clean Technology Rose 5L [Amazon Exclusive]](https://m.media-amazon.com/images/I/31-ABDmkQAL.jpg)
Persil Gel Liquid Laundry Detergent With Deep Clean Technology Rose 5L [Amazon Exclusive]
- Price
- $43.56
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 1y ago

Tide Triple Power with a Touch of Downy Lavender Liquid Detergent 1.8L x 2 Dual Pack
- Price
- $32.44
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 1y ago

Tide Triple Power with a Touch of Downy Floral Breeze Liquid Detergent 1.8L x 2 Dual Pack
- Price
- $32.85
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 1y ago

OMO Liquid Laundry Detergent for Sensitive Skin 4.8L Gentle on Skin Tough on Stains
- Price
- $33.49
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
54
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
2%
- Persil37%
- Omo30%
- Ariel16%
- Tide12%
- Cleany Genie2%
- Silver pot1%
- Open — no brand owns it (2 brands, 2%)
Demand
Laundry Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Laundry Detergent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ariel liquid detergent242K/yr
- persil liquid detergent238K/yr
- liquid detergent181K/yr
- laundry detergent192K/yr
- persil188K/yr
- omo155K/yr
- detergent liquid149K/yr
- tide137K/yr
- detergent106K/yr
- tide liquid detergent102K/yr
Reviews and returns
What reviews say buyers love and hate about Laundry Detergent
We read the reviews and the return reasons for every product selling here.
“It was leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laundry Detergent questions
Answered from the same tracked data.









