Laundry Detergent
Laundry Detergent clears our launch bar: a $9.9M/yr market growing +3.6% this quarter with returns at 0.3%.
Flapen Score
Top 5% of 371 Health niches · +15 vs the category median of 51
Is Laundry Detergent profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Laundry Detergent is a $9.9M/yr Amazon United Arab Emirates market (2.2M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Launch it — 66/100.
Laundry Detergent: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +3.6% over the last 90 days and 9.4% of searches end in a purchase.
$9.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 41 products
Top Laundry Detergent products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OMO Liquid Laundry Detergent for Sensitive Skin 4.8L Gentle on Skin Tough on Stains
- Price
- $33.49
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago
Persil Power Gel Liquid Laundry Detergent Deep Clean Technology for Perfect Cleanliness And Long-Lasting Freshness 7L Premium Packaging with Easy Dosing Technique
- Price
- $70.74
- Rating
- 4.6/5
- Reviews
- 4,614
- Age
- 5y ago
OMO Liquid Laundry Detergent Active up to 100% stain removal in just one wash 4.8L
- Price
- $32.73
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 1y ago
![Persil Gel Liquid Laundry Detergent With Deep Technology Lavender 5L [Amazon Exclusive]](https://m.media-amazon.com/images/I/31nnZolMrPL.jpg)
Persil Gel Liquid Laundry Detergent With Deep Technology Lavender 5L [Amazon Exclusive]
- Price
- $43.97
- Rating
- 4.1/5
- Reviews
- 300
- Age
- 7y ago
Persil Power Gel Liquid Laundry Detergent With Deep Clean Technology 4.8 L
- Price
- $42.68
- Rating
- 4.4/5
- Reviews
- 783
- Age
- 6y ago
Trending
90-day click momentum
OMO Laundry Liquid Detergent Active 3L up to 100% Stain Removal in 1 Wash Long-Lasting Freshness
- Price
- $25.21
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
Persil Gel Liquid Laundry Detergent With Deep Technology Lavender 5L [Amazon Exclusive]
- Price
- $43.97
- Rating
- 4.1/5
- Reviews
- 300
- Age
- 7y ago
Persil HF Detergent Gel 5 Litre
- Price
- $44.01
- Rating
- 3.7/5
- Reviews
- 145
- Age
- 7y ago
Tide Triple Power with a Touch of Downy Lavender Liquid Detergent 1.8L x 2 Dual Pack
- Price
- $32.44
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 1y ago
OMO Liquid Laundry Detergent for Sensitive Skin 4.8L Gentle on Skin Tough on Stains
- Price
- $33.49
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago
Newest
by launch dateOMO Laundry Liquid Detergent Active 3L up to 100% Stain Removal in 1 Wash Long-Lasting Freshness
- Price
- $25.21
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 7mo ago
![Persil Gel Liquid Laundry Detergent With Deep Clean Technology Rose 5L [Amazon Exclusive]](https://m.media-amazon.com/images/I/31-ABDmkQAL.jpg)
Persil Gel Liquid Laundry Detergent With Deep Clean Technology Rose 5L [Amazon Exclusive]
- Price
- $43.56
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 1y ago
Tide Triple Power with a Touch of Downy Lavender Liquid Detergent 1.8L x 2 Dual Pack
- Price
- $32.44
- Rating
- 4.5/5
- Reviews
- 505
- Age
- 1y ago
Tide Triple Power with a Touch of Downy Floral Breeze Liquid Detergent 1.8L x 2 Dual Pack
- Price
- $32.85
- Rating
- 4.5/5
- Reviews
- 631
- Age
- 1y ago
OMO Liquid Laundry Detergent for Sensitive Skin 4.8L Gentle on Skin Tough on Stains
- Price
- $33.49
- Rating
- 4.5/5
- Reviews
- 482
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
8 falling
Sellers
54
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
2%
- Persil37%
- Omo30%
- Ariel16%
- Tide12%
- Cleany Genie2%
- Silver pot1%
- Open — no brand owns it (2 brands, 2%)
Laundry Detergent demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Laundry Detergent search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ariel liquid detergent242K/yr
- persil liquid detergent238K/yr
- liquid detergent181K/yr
- laundry detergent192K/yr
- persil188K/yr
- omo155K/yr
- detergent liquid149K/yr
- tide137K/yr
- detergent106K/yr
- tide liquid detergent102K/yr
What reviews say buyers love and hate about Laundry Detergent
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good smell”
“Good quality”
“Good price”
“It cleans well”
“Works amazing smells great one of the best liquid detergent”
What buyers complain about
86% of reviews“It was leaking”
“Scent is way too strong”
“Misleading”
“cleaning also not great”
“bad product”
Laundry Detergent return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Laundry Detergent questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
